Breaking Down Shandong Xiantan Co., Ltd. Financial Health: Key Insights for Investors

Discover how Shandong Xiantan Group Co., Ltd. (002746.SZ), a Yantai-headquartered poultry integrator founded in 2001, leverages its vertically integrated model-from breeder breeding and chick hatching to feed processing, broiler farming and slaughter-to navigate China's protein market: the company employs roughly 8,946 people, completed a strategic name change to Shandong Xiantan Group in November 2025, and is publicly traded with a market capitalization of about 5.15 billion CNY as of 19 December 2025; recent operational moves include a 100 million yuan registered-capital injection into wholly-owned Shandong Xiantanhong Food Co., Ltd. in June 2025 and performance that produced 469 million yuan in chicken-product sales in May 2025-a 14.22% year-on-year increase-offering concrete indicators of scale, investment and momentum that invite a closer look at its unstated mission, vision and core values.

Shandong Xiantan Co., Ltd. (002746.SZ) - Intro

• Founded: 2001 (headquartered in Yantai, Shandong)
• Employees: ~8,946
• Legal/brand update: Renamed Shandong Xiantan Group Co., Ltd. in November 2025
• Exchange & ticker: Shenzhen Stock Exchange - 002746

• Deliver safe, affordable, high-quality poultry protein to families and foodservice partners across China.
• Enhance supply-chain resilience through integration from genetics to retail-ready product.
• Create sustainable value for shareholders, employees, and rural communities by optimizing productivity and traceability.

• Be a leading, trusted integrated poultry group in China with recognized standards in biosecurity, animal welfare, and product safety.
• Scale responsibly to improve national food security while maintaining profitability and environmental stewardship.

• Safety-first: rigorous food-safety and biosecurity controls at every stage.
• Integrity: transparent reporting, responsible sourcing, and compliance with regulatory standards.
• Innovation: continuous improvement in breeding, feed formulation, and processing efficiency.
• People-centricity: invest in workforce skills, rural employment, and community development.
• Sustainability: reduce emissions and waste across operations and promote resource-efficient farming.

• Vertical integration: control over breeder lines, feed inputs, and processing reduces procurement volatility and supports margin capture.
• Recent sales momentum: 469 million CNY in chicken product sales for May 2025, a 14.22% year-on-year increase, signaling demand resilience.
• Scale and labor base: ~8,946 employees enable broad production footprint and operational continuity.
• Public market access: traded as 002746.SZ with ~5.15 billion CNY market cap (19 Dec 2025), facilitating capital allocation for expansion.

Shandong Xiantan Co., Ltd. (002746.SZ) - Overview

Shandong Xiantan Co., Ltd. (002746.SZ) operates as an integrated poultry and protein products group positioned to capture mid-tier Chinese protein consumption amid a dynamic commodity and regulatory environment. The company has not publicly disclosed a formal mission statement; however, its strategic actions and capital allocations reveal clear priorities around integration, food safety, and stable supply to the expanding mid-market consumer base.

• Strategic positioning: leverage China's large and still-evolving per-capita protein demand (roughly 60-65 kg meat per capita annually in recent years) while mitigating sector-specific risks such as commodity price volatility and tightening food-safety regulation.
• Vertical integration: control across breeding, feed, slaughtering and processing intended to stabilize margins relative to pure processors exposed to upstream price swings.
• Target market: mid-tier urban and regional consumers seeking reliable, branded protein products; competition includes large integrated agribusinesses and numerous specialized poultry processors in a fragmented market.

Notable corporate action aligned to strategic priorities:

• June 2025: increased registered capital of wholly-owned subsidiary Shandong Xiantanhong Food Co., Ltd. by RMB 100,000,000 to support business development and capacity expansion-explicitly tied to the company's future development strategy plan.

Mission Statement (implicit)

• Provide stable, quality protein supply to mid-tier Chinese consumers through integrated operations and stricter in-house food-safety controls.
• Expand capacity and market reach while preserving margin stability via vertical integration.

Vision

• Be a leading regional integrator in China's poultry and protein sector-recognized for supply reliability, traceability, and accessible mid-market brands.
• Scale operations to capture growth from sustained domestic protein consumption and retail modernization.

Core Values

• Food safety and traceability: internal controls across the value chain to meet regulatory and consumer expectations.
• Operational resilience: vertical integration to reduce exposure to upstream commodity shocks.
• Customer reliability: focus on dependable supply and consistent product quality for mid-tier channels.
• Pragmatic growth: reinvestment (e.g., RMB 100M capital increase in 2025) targeted at capacity and capability expansion.

For a broader company background, ownership and detailed historical context, see: Shandong Xiantan Co., Ltd.: History, Ownership, Mission, How It Works & Makes Money

Shandong Xiantan Co., Ltd. (002746.SZ) - Mission Statement

• Provide consistent, high-quality poultry products to mid-tier urban and rural consumers.
• Maintain rigorous food safety and traceability across the vertically integrated supply chain.
• Drive sustainable growth through reinvestment, subsidiary development, and capital discipline.
• Enhance resilience against commodity volatility and regulatory shifts.

• Operational intent: deepen upstream-downstream integration to control quality, cost and supply timing.
• Growth intent: use targeted capital increases and subsidiary support to expand capacity and product reach.
• Market intent: cater broadly to mid-tier demand while positioning for leadership in selected regional markets.

Shandong Xiantan Co., Ltd. (002746.SZ) - Vision Statement

• Operational control and efficiency through vertical integration across feed, breeding, slaughtering, and distribution.
• Investment-led growth - capital increases to support subsidiary development (notably the June 2025 capital increase to finance expansion of subsidiary operations).
• Financial performance and stability - demonstrated by sustained revenue growth (14.22% year‑on‑year in May 2025).
• Customer-centricity - serving mid-tier consumers seeking dependable, cost-effective protein sources.
• Resilience and adaptability - managing commodity price volatility, regulatory food‑safety standards, and sector-specific disruptions.

• Prioritizing capex and targeted investments: June 2025 capital increase demonstrates a tactical approach to scaling subsidiary capacity and securing upstream inputs.
• Financial discipline: consistent monthly revenue expansion (e.g., May 2025 +14.22% YoY) underpins reinvestment capacity and investor confidence.
• Customer and market responsiveness: product mix, distribution channels, and pricing calibrated to mid-market demand elasticity.
• Risk management: hedging procurement, biosecurity measures, and compliance programs to mitigate volatility and regulatory risk.