The Clorox Company (CLX) Bundle
You're looking at The Clorox Company (CLX) and, honestly, the headline numbers from fiscal year 2025 (FY2025) look defintely strong: reported net income surged to US$810.0 million, a massive 189% jump from the prior year, with diluted earnings per share (EPS) hitting US$6.56. That's a fantastic beat, plus the gross margin expanded by 220 basis points to 45.2%, showing real pricing power and cost control. But here's the quick math you need to know: a significant chunk of that FY2025 strength-about 85 to 95 cents of EPS-came from a one-time surge in retailer inventory ahead of their major Enterprise Resource Planning (ERP) system transition. So, while the company delivered $981 million in net cash from operations, a 41% increase, the near-term risk is the inevitable inventory drawdown, which is why analysts see FY2026 net sales potentially dropping 6% to 10%. You need to understand what's real, sustainable growth and what's just a timing anomaly before making your next move.
Revenue Analysis
You're looking for clarity on where The Clorox Company (CLX) is actually making its money, and honestly, the headline number for fiscal year 2025-a net sales growth of just 0.16% to $7.10 billion-doesn't tell the whole story. While net sales were essentially flat year-over-year, the underlying business is showing better momentum; the company's organic sales, which strip out the effects of divestitures and currency changes, actually grew a solid 5%. That's the number to focus on.
The revenue base for The Clorox Company (CLX) is heavily weighted toward its domestic operations and its cleaning products portfolio. The U.S. market is the powerhouse, contributing $6.08 billion, or 85.6% of total revenue. That means the remaining 'Foreign' segment, which brought in $1.02 billion, is a smaller but still important piece of the puzzle. You can't ignore the international side, but the domestic consumer is defintely the core driver.
When you break down the revenue by business segment, it becomes clear which products are carrying the load. The Health and Wellness segment is the largest, followed by Household, which together account for over two-thirds of total net sales. Here's the quick math on the segment contributions for fiscal year 2025:
| Business Segment | FY 2025 Revenue | % of Total Revenue |
|---|---|---|
| Health and Wellness | $2.70 billion | 38.2% |
| Household | $2.00 billion | 28.3% |
| Lifestyle | $1.30 billion | 18.4% |
| International | $1.06 billion | 15.1% |
The Health and Wellness segment, encompassing brands like Clorox, Pine-Sol, and Liquid-Plumr, was the primary revenue driver, generating $2.70 billion. This segment's strength is a key indicator of the company's ability to maintain pricing power in essential household categories. For a deeper dive into who is buying these shares, check out Exploring The Clorox Company (CLX) Investor Profile: Who's Buying and Why?
The near-term risks and opportunities are tied directly to recent changes. The flat net sales figure is largely a result of strategic portfolio pruning-specifically, the divestiture of the Better Health Vitamins, Minerals and Supplements (VMS) business and the Argentina operations. These sales had a negative impact of about 5 points on net sales. Plus, the company saw a temporary benefit of about 3.5 to 4 points to net sales from incremental shipments related to building retailer inventory ahead of a major Enterprise Resource Planning (ERP) system transition. This benefit is expected to reverse in fiscal year 2026, so be prepared for a temporary dip in the next year's reported net sales. Your action here is to look past the reported net sales and focus on the 5% organic sales growth as the true measure of core business health.
Profitability Metrics
You're looking for a clear signal that The Clorox Company (CLX) has moved past the supply chain and cost inflation headwinds of the last few years, and the fiscal year 2025 results defintely show a significant operational turnaround. The key takeaway is that the company has decisively restored its margins, especially on the net income line, though it still lags behind some top-tier peers in operating efficiency.
The core of this rebound is visible in the profitability ratios (gross profit, operating profit, and net profit margins). For the full fiscal year 2025, The Clorox Company delivered a gross margin of 45.2%, a substantial increase of 220 basis points over the prior year. This expansion is a direct result of their 'holistic margin management' (HMM) program, which combines strategic pricing with aggressive cost savings and supply chain optimization efforts.
Here's the quick math on their core profitability for the fiscal year ended June 30, 2025, compared to broader industry benchmarks:
| Profitability Metric | The Clorox Company (CLX) FY 2025 | Industry Benchmark (Branded CPG) | Insight |
|---|---|---|---|
| Gross Profit Margin | 45.2% | 50% - 70% | Strong recovery, but still below the high-end CPG range. |
| Operating Margin (TTM) | 15.17% | Varies widely; Peers 11% - 22% | Solid, but lags sector leaders like Procter & Gamble. |
| Net Profit Margin | 11.4% | ~8.54% (All Industries Avg) | Outperforms the average, reflecting strong expense control. |
What this table hides is the dramatic trend. The company's net income surged by 189% to $810.0 million in FY 2025, pushing the net margin to 11.4%, which is a huge win for shareholders after a few choppy years. This massive year-over-year jump shows that the cost-saving and divestiture actions-like selling the Vitamins, Minerals, and Supplements (VMS) business-are paying off by reducing volatility and focusing the portfolio.
Still, you need to be a realist about operational efficiency. While the 45.2% gross margin is a great step toward pre-pandemic levels, it remains below the 50% to 70% range that is considered 'good' for branded consumer products (CPG) companies. Plus, the operating margin of 15.17% is respectable, but it's noticeably lower than competitors like Procter & Gamble (PG) at 22.32% and Colgate-Palmolive (CL) at 19.68%. This gap points to higher selling, general, and administrative (SG&A) expenses, which include significant investment in their digital transformation and the Enterprise Resource Planning (ERP) system overhaul.
The focus now shifts from margin recovery to sustained, profitable volume growth. The Clorox Company has achieved eight consecutive quarters of gross margin expansion leading up to Q1 FY2025, a sign of consistent execution. The near-term risk is the expected reversal of the temporary benefit from the ERP-related incremental shipments in the first half of fiscal year 2026. This means the margin gains need to be locked in by genuine, long-term operational improvements, not just one-time events. If you want to dive deeper into who is buying in on this turnaround story, check out Exploring The Clorox Company (CLX) Investor Profile: Who's Buying and Why?
Debt vs. Equity Structure
The Clorox Company (CLX) operates with a capital structure that is heavily skewed toward debt financing, a critical point for any investor to understand. This isn't a typical capital structure for a consumer staples company and is largely a function of its low or negative shareholder equity, which dramatically inflates its leverage ratios.
As of the first quarter of fiscal year 2026, ending in September 2025, The Clorox Company's total debt load-the combination of short-term and long-term obligations-is substantial. Specifically, the company reported $2,771 million in long-term debt and capital lease obligations, plus $307 million in short-term debt and capital lease obligations. This is a significant liability base that supports the company's operations and growth initiatives, as detailed in our analysis of the Mission Statement, Vision, & Core Values of The Clorox Company (CLX).
Extreme Leverage: Debt-to-Equity in Context
The most striking figure here is the debt-to-equity (D/E) ratio, which measures the proportion of debt a company uses to finance its assets relative to the value of its shareholders' equity. For The Clorox Company, the D/E ratio for the quarter ending September 2025 was approximately -139.91. This extreme, negative value is a direct result of the company reporting negative total stockholders' equity of roughly $-22 million for the same period. To be fair, this is common for companies that have executed significant share repurchase programs over time, effectively returning capital to shareholders to the point of eroding the equity base.
Here's the quick math: when equity is near zero or negative, even a manageable amount of debt will produce a mathematically enormous or negative D/E ratio. This makes direct comparison difficult, but the industry standard provides a clear contrast. The average debt-to-equity ratio for the Consumer Staples Select Sector Index is around 1.1x. The Clorox Company's situation signals that essentially all of its assets are financed by liabilities, not owner capital. It's defintely a high-wire act.
- CLX D/E (Sep. 2025): -139.91
- Consumer Staples Average: ~1.1x
Credit Rating and Debt Management
Despite this high structural leverage, the major credit rating agencies view The Clorox Company's debt as investment-grade, which is a testament to the stability of its cash flow from its portfolio of essential consumer brands. S&P Global Ratings, for instance, affirmed the company's long-term credit rating at 'BBB+' in August 2024, while revising the outlook to stable.
This affirmation reflects the expectation that management will continue to prioritize debt reduction. Analyst forecasts project the S&P Global Ratings-adjusted leverage to improve to near 2.5x in 2025, which is a more traditional measure of debt to earnings before interest, taxes, depreciation, and amortization (EBITDA). The company's effective interest rate on its debt for the quarter ending September 2025 was a relatively low 3.09%, indicating favorable borrowing terms that help manage the debt service burden.
The company's financing strategy is a clear preference for debt over new equity issuance. They use debt to fund operations, capital expenditures, and their dividend, which is a common strategy for mature, cash-generative companies in the consumer staples sector. This approach maximizes return on equity (ROE) for existing shareholders, but it also means any dip in earnings or cash flow immediately increases financial risk.
| Financial Metric (Q1 FY2026, Sep. 2025) | Amount (in Millions USD) | Key Insight |
|---|---|---|
| Long-Term Debt & Leases | $2,771 | Bulk of the company's liabilities. |
| Short-Term Debt & Leases | $307 | Immediate debt obligations. |
| Total Stockholders' Equity | $-22 | Negative equity due to share buybacks. |
| Debt-to-Equity Ratio | -139.91 | Indicates extreme leverage. |
| S&P Credit Rating (LT) | BBB+ (Affirmed Aug 2024) | Investment-grade status maintained. |
Liquidity and Solvency
You're looking at The Clorox Company (CLX) and wondering if they have enough cash on hand to cover their short-term bills. That's the core of liquidity analysis. The short answer is that while their ratios are tight, which is common for consumer staples, their strong cash flow from operations provides a critical safety net.
For the fiscal year 2025, The Clorox Company's liquidity ratios, which measure their ability to meet near-term obligations, were lower than what many investors prefer. Their Current Ratio (current assets divided by current liabilities) was 0.8x. This means for every dollar of short-term debt, they only had 80 cents in current assets to cover it. The Quick Ratio (or acid-test ratio), which strips out inventory-the least liquid current asset-was even tighter at 0.57.
A ratio below 1.0x usually signals a potential liquidity issue, but for a company like The Clorox Company, which sells high-demand consumer staples, this is often a sign of efficient working capital management, not distress. They sell products fast. Still, a ratio this low means they defintely rely on continuous sales and managing their payables aggressively.
Working Capital and Cash Flow Dynamics
The working capital trend for The Clorox Company reflects this tight management. The Net Working Capital (current assets minus current liabilities) is projected to be negative, around ($295.4 million) in 2025. This negative position is a deliberate strategy in the consumer packaged goods (CPG) industry, where firms often collect cash from sales long before they have to pay their suppliers.
The change in working capital was helped by a $114.0 million decrease in inventory during the fiscal year 2025. Here's the quick math: lower inventory means less cash tied up in warehouses, which boosts liquidity. This is a positive sign of supply chain efficiency and better inventory turnover.
The real strength lies in the cash flow statement, which tells you where the cash is actually coming from and going. This is what matters most for a mature business:
- Operating Cash Flow (OCF): The Clorox Company generated a strong $981 million in cash from its core business operations in FY 2025. This is the lifeblood of the company, showing their ability to fund operations internally.
- Investing Cash Flow (ICF): They used ($94 million) for investing activities. This net outflow is primarily for capital expenditures (CapEx) to maintain and upgrade property, plant, and equipment, which is a necessary investment for future growth.
- Financing Cash Flow (FCF): The largest outflow was in financing activities, totaling ($924 million). This is where the company pays down debt, pays dividends, and potentially buys back shares. This outflow is typical for a stable, dividend-paying company.
The key takeaway is that the Free Cash Flow (OCF minus CapEx) was a healthy $761 million in FY 2025. This cash is what's left over after maintaining the business, and it's more than enough to cover their dividend payments and manage their debt obligations, despite the tight current ratio. The liquidity position, while numerically low by traditional standards, is fundamentally sound, backed by high-quality, recurring cash generation. To dig deeper into the company's overall financial picture, you can check out the full analysis at Breaking Down The Clorox Company (CLX) Financial Health: Key Insights for Investors.
What this estimate hides is the potential impact of a major disruption, like a cyberattack or a sudden, sharp drop in consumer demand, which could quickly strain their low current asset base. But based on the $981 million in operating cash flow, they have a substantial buffer.
Valuation Analysis
You're looking at The Clorox Company (CLX) right now and asking the core question: is the stock cheap, or is it a value trap? The data from the 2025 fiscal year suggests a cautionary 'Hold' consensus, reflecting a stock that has been significantly de-rated but still trades at a premium in some key areas.
The stock has been under immense pressure, which is the first thing you need to note. CLX has declined by a staggering 36.4% over the past year, significantly underperforming the broader S&P 500 Index. This decline is due to a mix of ERP rollout disruptions, increased promotions, and value-seeking consumers moving away from premium brands. As of November 18, 2025, the stock price was around $100.14.
When we look at the core valuation multiples, the picture is mixed, suggesting the market is still pricing in a recovery or a strong brand premium, despite the recent earnings volatility. Here's the quick math on the Fiscal Year (FY) 2025 figures:
- Price-to-Earnings (P/E): The FY 2025 P/E ratio stood at 18.27. The current P/E is even lower at 15.69.
- Enterprise Value-to-EBITDA (EV/EBITDA): The FY 2025 ratio was 12.66, with the latest twelve months (LTM) figure at 12.8x.
- Price-to-Book (P/B): This is where the premium is most stark, with the FY 2025 P/B at 30.70. This is defintely a high multiple, indicating that book value is a poor measure of this asset-light consumer staples business.
The analyst community is not rushing to a 'Buy' rating yet, which is a clear signal of near-term uncertainty. The consensus from analysts is a 'Hold' or 'Reduce'. Out of 19 analysts, the breakdown is largely neutral: one Strong Buy, 13 Holds, and five Strong Sells. The average price target is around $123.94, which implies an 18% upside from recent levels, but the range is wide, running from a low of $112 to a high of $157.
For income investors, the dividend story remains a strong anchor. The Clorox Company is a Dividend Aristocrat, meaning it has a long history of increasing its dividend. The current dividend yield is attractive at 4.75%. The payout ratio for FY 2025 was a manageable 74.3%, which is a significant drop from the high levels seen in recent years, suggesting the dividend is well-covered by current earnings. This is a key factor keeping a floor under the stock price.
The valuation table below summarizes the key metrics for your review, comparing the stock's current state to the full fiscal year 2025 data. You can read more about the company's performance in Breaking Down The Clorox Company (CLX) Financial Health: Key Insights for Investors.
| Valuation Metric | Fiscal Year 2025 (FY25) | Current (Nov 2025) |
|---|---|---|
| P/E Ratio | 18.27 | 15.69 |
| P/B Ratio | 30.70 | 88.52 |
| EV/EBITDA Ratio | 12.66 | 12.8x (LTM) |
| Dividend Yield | N/A | 4.75% |
| Payout Ratio | 74.3% | 76.9% (LTM) |
The bottom line here is that despite the sharp drop in price, the stock isn't screaming 'undervalued' based on traditional P/E or EV/EBITDA metrics compared to the broader market, but the high dividend yield and stable payout ratio offer a compelling case for income-focused investors.
Risk Factors
You need to be clear-eyed about the near-term headwinds facing The Clorox Company (CLX), even with the solid fiscal year 2025 (FY25) performance. The biggest risk right now is operational-the hangover from their massive Enterprise Resource Planning (ERP) system transition in the U.S. This isn't a long-term problem, but it creates a significant, measurable drag on the fiscal year 2026 (FY26) outlook, so you need to factor it in now.
For FY25, net sales were essentially flat, but the company delivered an Adjusted EPS of $2.87, a 58% increase, and a Gross Margin of 45.2%. Here's the quick math: a chunk of that FY25 performance came from retailers building up inventory before the ERP rollout. This incremental inventory accounted for about 3.5 to 4 points of sales and boosted FY25 EPS by an estimated 85 to 95 cents.
Operational and Financial Risks: The ERP Reversal
The successful ERP implementation is a long-term benefit, but the transition itself is the primary near-term financial risk. The inventory pre-build that temporarily inflated FY25 results will reverse in FY26 as retailers draw down that stock. This reversal is expected to translate to a sales decline of about 7 to 8 points year-over-year, and a reduction of about 85 to 95 cents to FY26 earnings per share. That's a defintely material impact you must adjust for in your valuation model.
- ERP Volatility: Short-term volatility in financial reports and operational disruptions are a given during this phase.
- Sales Headwind: FY26 net sales are projected to be down 6% to 10% compared to FY25, largely due to this inventory drawdown.
- Margin Pressure: The reversal of the ERP-related incremental shipments is expected to be a 100 basis points headwind to the FY26 gross margin.
External and Market Risks
Beyond the internal ERP noise, The Clorox Company (CLX) is navigating a challenging consumer landscape. Persistent macroeconomic uncertainty is forcing consumers to be more value-seeking, which leads to channel shifting and sluggish category growth. This pressure is most visible in key segments like trash bags and cat litter, where category growth has been slow.
The company also faces ongoing external cost pressures. For FY26, management anticipates offsetting approximately $40 million in tariffs and another $80-90 million in inflation through cost-saving measures. You also can't ignore the broader geopolitical and general economic conditions, which include risks like supply chain disruptions and wage pressures. You can review their core values and long-term goals here: Mission Statement, Vision, & Core Values of The Clorox Company (CLX).
Mitigation and Strategic Response
The good news is that management is not sitting still. They have clear mitigation strategies, primarily centered on their IGNITE strategy, which focuses on innovation and cost discipline. To combat market share losses in categories like Kingsford and Fresh Step, the company plans to recalibrate merchandising and innovation to recapture market leadership.
The financial mitigation is built around holistic margin management (HMM) and strategic investments:
| Risk Area | Mitigation Strategy | FY26 Financial Impact (Estimate) |
|---|---|---|
| Inflation & Tariffs | Holistic Margin Management (HMM) | Offsetting ~$40M (Tariffs) and ~$80-90M (Inflation) |
| Category Competition | Recalibrate Merchandising & Innovation | Underlying organic sales growth of -1% to +2% (Ex-ERP) |
| Operational Efficiency | Strategic Digital & Productivity Investments | SG&A expected at ~16% of net sales (includes ~90 bps of investment impact) |
The company expects its advertising and sales promotion spending to be about 11% of net sales in FY26, showing a continued commitment to brand investment despite the sales headwinds. This spending is crucial to defending market share in a competitive environment.
Growth Opportunities
You want to know where The Clorox Company (CLX) goes from here, especially after a year of strategic portfolio clean-up and significant digital investment. The near-term growth story isn't about massive top-line expansion; it's about margin recovery and disciplined organic growth, which is defintely a healthier foundation.
For fiscal year 2025, the company reported net sales of about US$7.10 billion, which was essentially flat compared to the prior year, primarily due to the strategic divestitures of the Argentina business and the Vitamins, Minerals, and Supplements (VMS) business. Still, the core business is strong: the outlook for organic sales growth-which strips out the noise of currency and divestitures-is solid, projected between 4% to 5% for the year.
Driving Organic Sales with Innovation
The real engine for future growth is product innovation and superior value, not just price hikes. The Clorox Company is leaning into new offerings that command a premium, which is how you defend market share in a tight economy.
- Premium Product Launches: New products like Fresh Step Health Monitoring Clumping Litter and the Burt's Bees Boosted Tinted Balm expand their reach into higher-value segments.
- Brand Refresh: They are relaunching core platforms, such as Poett's fragrance line and introducing seven new Hidden Valley Ranch flavors, to keep mature brands relevant.
- Strategic Collaborations: Product partnerships with major food brands like Hot Pockets, Taco Bell, Burger King, and DiGiorno are a smart way to drive visibility and usage in the food segment.
That's how you get consumers to pay a little more-give them something new they actually want to use.
Financial Projections and Margin Expansion
The focus on efficiency and premiumization is clearly showing up in the earnings estimates. The company is on track to fully rebuild its gross margin in fiscal year 2025, expecting an improvement of about 100 to 150 basis points. This margin discipline is translating directly to the bottom line.
Adjusted Earnings Per Share (EPS) for fiscal year 2025 is projected to be in the range of $6.95 to $7.35, an increase of 13% to 19% year-over-year. Here's the quick math: divestitures cut revenue but boost margin, and cost savings amplify the profit per sale. What this estimate hides is the one-time benefit from incremental shipments related to the Enterprise Resource Planning (ERP) transition, which will reverse in the next fiscal year.
| Metric | FY 2025 Outlook (Range) | Key Driver |
|---|---|---|
| Net Sales Growth | Down 1% to Flat | Divestiture impact (Argentina, VMS) |
| Organic Sales Growth | 4% to 5% | Innovation, pricing, and volume recovery |
| Adjusted EPS | $6.95 to $7.35 | Margin expansion and cost savings |
| Gross Margin Improvement | 100 to 150 basis points | Holistic margin management |
Strategic Digital and Portfolio Moves
The company's long-term growth is anchored in its IGNITE strategy, which targets a sustained net sales growth of 2-4% and EBIT margin expansion of 25-50 basis points. A huge part of this is building a better operating backbone. They are investing a total of $560 million to $580 million in transformative technologies, with about 70% going toward a new ERP system. This digital transformation is designed to create a more efficient supply chain and better use data to drive brand building and innovation.
Beyond the digital push, The Clorox Company is simplifying its structure. The divestiture of the VMS business and the planned wind-down of the Glad bags and wraps joint venture with Procter & Gamble by January 2026-where Clorox will acquire P&G's 20% interest-are moves to focus on higher-growth, higher-margin core brands. You can read more about their core philosophy here: Mission Statement, Vision, & Core Values of The Clorox Company (CLX).
Durable Competitive Advantages
The Clorox Company's competitive edge remains its portfolio of powerful brands, many of which hold the No. 1 or No. 2 market share in their categories. This brand equity (consumer trust built over decades) allows them to implement a dual pricing strategy: premium pricing on core brands while selectively promoting value-sensitive stock-keeping units (SKUs) to keep the competition at bay.
Also, their commitment to sustainability is a growing advantage. The partnership with Manufacture 2030 to help suppliers reduce carbon emissions is a proactive step that aligns with consumer trends and strengthens their long-term position. These are durable advantages that don't disappear overnight.

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