Domo, Inc. (DOMO): History, Ownership, Mission, How It Works & Makes Money

Ever wondered how businesses transform raw data into actionable insights? Domo, Inc. (DOMO), a cloud-based AI and data products platform, empowers companies to digitally connect data across their organizations, providing real-time insights to everyone from the CEO to frontline employees. But how exactly did Domo rise to prominence, who steers the ship, what's their core mission, and, crucially, how does this innovative company generate revenue in today's data-driven world, especially with a market capitalization of $0.32 Billion USD as of April 2025?

Domo, Inc. (DOMO) History

Domo, Inc.'s Founding Timeline

Year established

Domo, Inc. was established in 2010.

Original location

The company was originally located in American Fork, Utah.

Founding team members

The founder and CEO of Domo, Inc. is Josh James.

Initial capital/funding

Domo, Inc. secured an initial funding of $125 million, marking one of the largest Series A rounds at the time.

Domo, Inc.'s Evolution Milestones

Domo, Inc.'s Transformative Moments

• Focus on Mobile Accessibility: Domo was one of the first BI platforms to prioritize mobile accessibility, recognizing the importance of delivering real-time data insights to users on their mobile devices.
• Emphasis on Data Integration: Domo's platform is designed to integrate data from a wide range of sources, including cloud applications, databases, and spreadsheets, providing users with a unified view of their business performance.
• Shift Towards AI and Machine Learning: Domo has increasingly incorporated AI and machine learning technologies into its platform, enabling users to uncover hidden patterns, predict future outcomes, and automate decision-making processes.
• Community Building and User Enablement: Domo has invested in building a strong user community and providing extensive training and support resources to help customers maximize the value of its platform.

To gain more insights into the investors and stakeholders of Domo, Inc., explore this resource: Exploring Domo, Inc. (DOMO) Investor Profile: Who’s Buying and Why?

Domo, Inc. (DOMO) Ownership Structure

Understanding the ownership structure of Domo, Inc. provides insights into who controls the company and how it's governed. Key stakeholders include institutional investors, individual shareholders, and company insiders.

Domo's Current Status

Domo, Inc. is a public company, trading on the NASDAQ Global Select Market under the ticker symbol DOMO. This means that a portion of the company is owned by public investors who can buy and sell shares on the open market.

Domo's Ownership Breakdown

The ownership of Domo is distributed among various types of shareholders. Here's an overview:

Domo's Leadership

The leadership team is responsible for setting the strategic direction and managing the company's operations. As of April 2025, key leaders include:

• Josh James: Chairman and Chief Executive Officer
• John Mellor: Chief Strategy Officer
• Bruce Felt: Chief Financial Officer

For more insights into the company's goals, check out: Mission Statement, Vision, & Core Values of Domo, Inc. (DOMO).

Domo, Inc. (DOMO) Mission and Values

Domo, Inc. aims to transform business management by making data accessible and actionable for everyone. Their core values emphasize innovation, customer success, and a collaborative culture.

Domo's Core Purpose

Official mission statement

Domo's mission statement is: 'To transform the way business is managed by making data work for everyone.'

• Domo aims to democratize data, ensuring it is not confined to data scientists or analysts but is readily available to all employees.
• The company focuses on providing a platform that enables users to gain real-time insights, improve decision-making, and drive business performance.
• Domo emphasizes user-friendliness and accessibility, making data analytics approachable for individuals with varying levels of technical expertise.

Vision statement

While a specific formal vision statement is not explicitly provided, Domo's vision can be inferred from its objectives and strategic direction:

• To be the leading cloud-based platform for business intelligence and data visualization, empowering organizations to optimize their operations and achieve their strategic goals.
• Domo seeks to create a future where data-driven decision-making is seamlessly integrated into every aspect of business, fostering agility and competitiveness.
• The company aims to continuously innovate and expand its platform capabilities, anticipating and meeting the evolving needs of its customers in a dynamic business landscape.

Company slogan/tagline

Domo's tagline is 'BI is for Everyone.'

• This tagline encapsulates Domo's core philosophy of making business intelligence accessible and user-friendly for all individuals within an organization.
• It reflects the company's commitment to breaking down data silos and empowering users, regardless of their technical expertise, to leverage data for informed decision-making.
• The tagline reinforces Domo's position as a platform that democratizes data, enabling organizations to foster a data-driven culture and achieve greater business agility.

To learn more about Domo's financial stability, check this out: Breaking Down Domo, Inc. (DOMO) Financial Health: Key Insights for Investors

Domo, Inc. (DOMO) How It Works

Domo, Inc. operates as a cloud-based business intelligence platform that provides data visualization and analytics tools, connecting various data sources into a unified interface for real-time insights.

Domo's Product/Service Portfolio

Domo's Operational Framework

Domo's operational framework is centered around providing a seamless and integrated data experience for its users. Key aspects include:

• Data Integration: Domo connects to a wide array of data sources, including cloud applications, databases, spreadsheets, and social media platforms, using 1,000+ pre-built connectors.
• Data Transformation: The platform offers tools for cleaning, transforming, and preparing data for analysis, ensuring data quality and consistency.
• Data Visualization: Domo provides a range of interactive charts, graphs, and dashboards that allow users to explore and understand their data in a visually compelling way.
• Collaboration: Users can share insights, collaborate on data projects, and communicate within the platform, fostering a data-driven culture.
• Mobile Accessibility: Domo's mobile app allows users to access their data and dashboards on the go, enabling real-time decision-making from anywhere.

Domo's Strategic Advantages

Domo's strategic advantages stem from its innovative approach to business intelligence and its focus on user experience:

• Unified Platform: Domo's ability to integrate diverse data sources into a single platform provides a holistic view of the business, eliminating data silos.
• Ease of Use: The platform's intuitive interface and drag-and-drop functionality make it accessible to users of all technical skill levels.
• Real-Time Analytics: Domo's real-time data processing capabilities enable users to make timely decisions based on the most up-to-date information.
• Customization: The platform's flexibility and customization options allow businesses to tailor the solution to their specific needs and workflows.
• App Ecosystem: The Domo Appstore provides a rich ecosystem of pre-built apps and connectors that extend the platform's functionality and address specific industry use cases.

To gain more insights into Domo's financial stability and investment potential, check out: Breaking Down Domo, Inc. (DOMO) Financial Health: Key Insights for Investors

Domo, Inc. (DOMO) How It Makes Money

Domo, Inc. primarily generates revenue through its cloud-based business intelligence platform, which offers data visualization, analytics, and collaboration tools to businesses.

Domo's Revenue Breakdown

Domo generates revenue primarily through subscriptions to its cloud-based platform. While a precise breakdown for the 2024 fiscal year isn't available, historical trends and available data suggest the following general structure:

Domo's Business Economics

Domo's business economics are driven by its subscription-based model, focusing on recurring revenue and customer lifetime value. Key aspects include:

• Subscription Model: Domo relies on recurring subscription fees, providing a predictable revenue stream.
• Customer Acquisition Cost (CAC): Domo invests in sales and marketing to acquire new customers. The efficiency of these investments is crucial for profitability.
• Customer Lifetime Value (CLTV): Maximizing the value derived from each customer over their relationship with Domo is vital. This involves retaining customers and expanding their usage of the platform.
• Gross Margin: Domo's gross margin is primarily influenced by the costs associated with delivering its cloud-based platform. Efficiencies in infrastructure and support can improve profitability. For the fiscal year 2024, Domo's gross margin was approximately 75%.
• Pricing Strategy: Domo employs a tiered pricing strategy, offering different platform capabilities and support levels to accommodate various customer needs and budgets.

Domo's Financial Performance

Analyzing Domo's financial performance involves looking at key metrics that demonstrate the company's growth and stability.

• Revenue Growth: Domo has demonstrated consistent revenue growth, driven by increased adoption of its platform. In fiscal year 2024, Domo's revenue was $324.4 million, representing a growth of ~20% compared to the previous year.
• Gross Profit: Domo's gross profit reflects the profitability of its core subscription services. In fiscal year 2024, Domo's gross profit was $243.2 million.
• Operating Expenses: Domo invests significantly in sales & marketing and research & development. For the fiscal year 2024, operating expenses totaled $271.3 million.
• Net Loss: While Domo has been growing its revenue, it has also experienced net losses as it invests in growth. Domo's net loss for fiscal year 2024 was $41.5 million.
• Cash Flow: Monitoring Domo's cash flow is essential to assess its financial health. Domo's net cash used in operating activities for fiscal year 2024 was approximately $10 million.

To gain more insights into Domo's investors and ownership structure, check out this resource: Exploring Domo, Inc. (DOMO) Investor Profile: Who’s Buying and Why?

Domo, Inc. (DOMO) Market Position & Future Outlook

As of April 2025, Domo, Inc. is navigating a competitive business intelligence and data visualization market, aiming to solidify its position through strategic initiatives and technological advancements. The company's future outlook hinges on its ability to capitalize on emerging opportunities while mitigating potential risks inherent in the dynamic tech landscape. For more in-depth information, you might find this resource useful: Exploring Domo, Inc. (DOMO) Investor Profile: Who’s Buying and Why?

Competitive Landscape

Opportunities & Challenges

Industry Position

Domo operates within the rapidly evolving business intelligence (BI) and analytics market. Here's a snapshot of their industry standing:

• Domo is recognized for its cloud-based platform that emphasizes ease of use and mobile accessibility.
• The company differentiates itself through its focus on real-time data insights and collaborative features, aiming to empower users across various departments.
• Domo faces competition from established BI giants and emerging players, requiring continuous innovation and strategic partnerships to maintain and grow its market share.