Kubient, Inc. (KBNT): History, Ownership, Mission, How It Works & Makes Money

Ever heard of Kubient, Inc. (KBNT) and wondered what they're all about? Kubient, Inc. operates as a video advertising technology company, offering a full-stack programmatic platform designed to create an open, transparent, and fraud-free environment for both buyers and sellers. With a mission to transform digital advertising through audience-based marketing, how exactly does Kubient work, and more importantly, how does it make money? Keep reading to find out!

Kubient, Inc. (KBNT) History

Kubient's Founding Timeline

Year established

The company was established in 2017.

Original location

The company is headquartered in New York, NY.

Founding team members

The founding team included Peter Bordes as CEO and Paul Roberts as CTO.

Initial capital/funding

In 2018, Kubient secured $4.5 million in seed funding. This funding was led by Fulcrum Venture Capital.

Kubient's Evolution Milestones

Kubient's Transformative Moments

• Initial Public Offering (IPO): Going public in 2021 marked a pivotal moment, providing capital for expansion and increasing the company's visibility in the market.
• Technological Advancements: The integration of blockchain, AI, and machine learning technologies significantly enhanced the platform's capabilities in fraud prevention and audience targeting.
• Strategic Partnerships: Forming alliances with key players in the advertising industry allowed Kubient to extend its reach and integrate its solutions into broader ecosystems.

For more insights into Kubient's investor profile, consider reading: Exploring Kubient, Inc. (KBNT) Investor Profile: Who’s Buying and Why?

Kubient, Inc. (KBNT) Ownership Structure

Understanding the ownership structure of Kubient, Inc. provides valuable insights into its governance and strategic direction. The company's ownership is distributed among various shareholders, influencing its corporate decisions and overall performance.

Kubient, Inc.’s Current Status

Kubient, Inc. is a publicly traded company, listed on the OTCQB market under the ticker symbol KBNT. This status allows the general public to invest in the company, contributing to its capital base and growth potential.

Kubient, Inc.’s Ownership Breakdown

As a publicly traded company, Kubient's ownership is distributed among various shareholders. Here's a general overview, noting that precise percentages can fluctuate:

Kubient, Inc.’s Leadership

The leadership team at Kubient, Inc. plays a crucial role in guiding the company's vision and executing its strategies. Key figures include:

• Paul Roberts: Serving as the Chief Executive Officer (CEO), Paul Roberts is responsible for the overall management and strategic direction of the company.
• Peter Bordes: As a member of the Board of Directors, Peter Bordes contributes to the company's governance and strategic oversight.
• Other Key Executives: The leadership team includes other experienced professionals in areas such as technology, finance, and marketing, who collectively drive the company's operations and growth.

For more in-depth information on investor profiles and buying trends, check out: Exploring Kubient, Inc. (KBNT) Investor Profile: Who’s Buying and Why?

Kubient, Inc. (KBNT) Mission and Values

The company's mission is centered around creating transparency and efficiency in the digital advertising ecosystem, while its values emphasize innovation, collaboration, and a commitment to delivering value to its clients.

Kubient's Core Purpose

Official mission statement

The official mission statement of Kubient, Inc. is to create a faster, more transparent digital advertising supply chain. This involves:

• Bringing efficiency to both advertisers and publishers.
• Employing its innovative platform, the Kubient Audience Cloud.
• Utilizing artificial intelligence and blockchain technologies to minimize fraud and maximize ROI for its clients.

Vision statement

Kubient's vision statement reflects its ambition to revolutionize the digital advertising landscape. Key aspects of this vision include:

• Becoming a leading provider of cloud-based solutions for digital advertising.
• Empowering advertisers and publishers with real-time insights and control over their advertising spend.
• Fostering a transparent and trustworthy ecosystem that benefits all participants.

Company slogan/tagline

Kubient's slogan or tagline encapsulates its value proposition and market positioning. While specific slogans can evolve, they generally highlight:

• Transparency and efficiency in digital advertising.
• Technological innovation through AI and blockchain.
• Empowering advertisers and publishers with actionable insights.

For more insights into the company, check out: Exploring Kubient, Inc. (KBNT) Investor Profile: Who’s Buying and Why?

Kubient, Inc. (KBNT) How It Works

Kubient, Inc. operates as a cloud-based software platform, facilitating real-time trading of digital advertising inventory. It connects advertisers and publishers, enabling them to buy and sell ad space using programmatic advertising technologies.

Kubient's Product/Service Portfolio

Kubient's Operational Framework

Kubient's operational framework is centered around its cloud-based platform, which facilitates programmatic advertising transactions. The company focuses on:

• Real-Time Bidding (RTB): Kubient enables real-time bidding for digital ad inventory, allowing advertisers to bid on impressions as they become available.
• Data-Driven Optimization: The platform leverages data analytics and machine learning to optimize ad campaigns and improve targeting accuracy.
• Fraud Prevention: Kubient employs its KAI technology to detect and prevent ad fraud, ensuring the integrity of ad transactions.
• Transparency: Kubient emphasizes transparency in its exchange, providing advertisers and publishers with clear visibility into transaction data.

Kubient's Strategic Advantages

Kubient's strategic advantages include:

• Proprietary Technology: KAI, Kubient's AI-driven fraud prevention technology, differentiates it from competitors and enhances the value proposition for advertisers.
• Focus on Transparency: Kubient's commitment to transparency in its exchange attracts advertisers and publishers seeking a trustworthy advertising marketplace.
• Cloud-Based Infrastructure: The cloud-based platform provides scalability and flexibility, enabling Kubient to adapt to changing market demands.
• Strategic Partnerships: Forming partnerships with key players in the advertising ecosystem expands Kubient's reach and strengthens its market position.

To gain more insights into the investors profile, read this article: Exploring Kubient, Inc. (KBNT) Investor Profile: Who’s Buying and Why?

Kubient, Inc. (KBNT) How It Makes Money

Kubient, Inc. operates in the advertising technology sector, primarily generating revenue by connecting advertisers with publishers through its digital advertising marketplace.

Kubient, Inc.'s Revenue Breakdown

As the latest 2024 fiscal year data is not available, the revenue breakdown from the previous year is used to provide an overview of Kubient, Inc.'s revenue streams.

Kubient, Inc.'s Business Economics

• Kubient, Inc. operates on a platform business model, connecting advertisers and publishers in the digital advertising ecosystem. The company's economics are influenced by factors such as the volume of ad transactions, the pricing of ad placements, and the efficiency of its platform in matching supply and demand.
• The company's Kubient Audience Cloud platform is designed to create operating efficiencies for both advertisers and publishers.
• The company's business model focuses on providing a transparent and efficient marketplace for digital advertising, which can attract more participants and increase transaction volume.
• The ICE or the Internet Content Exchange is a key component of their platform, designed to prevent ad fraud.

Kubient, Inc.'s Financial Performance

• For the year ended December 31, 2023, Kubient Inc. reported revenue of $2.64 million, a decrease of 17.8% compared to $3.21 million for the year ended December 31, 2022.
• Gross profit for 2023 was $1.73 million, a decrease of 20.6% compared to $2.18 million for 2022.
• Operating expenses for 2023 totaled $9.41 million, a decrease of 13.3% from $10.85 million in 2022.
• Net loss for 2023 was $7.68 million, compared to a net loss of $8.67 million for 2022.

For insights into the company's core values, refer to Mission Statement, Vision, & Core Values of Kubient, Inc. (KBNT).

Kubient, Inc. (KBNT) Market Position & Future Outlook

Kubient, Inc. faces a dynamic market landscape where its strategic initiatives and adaptability will be crucial for sustained growth. The company's future success hinges on capitalizing on emerging opportunities while effectively managing potential risks.

Competitive Landscape

Opportunities & Challenges

Industry Position

Kubient, Inc. operates within the highly competitive digital advertising landscape. Here are some key considerations regarding its industry position:

• Niche Player: Kubient occupies a niche position, focusing on specific segments within the programmatic advertising ecosystem.
• Technology Focus: The company emphasizes technological innovation, particularly in AI and data analytics, to differentiate its offerings.
• Growth Potential: While facing stiff competition, Kubient has the potential to grow by capitalizing on emerging trends such as connected TV (CTV) and data-driven advertising solutions.

For insights into the company's financial health, see: Breaking Down Kubient, Inc. (KBNT) Financial Health: Key Insights for Investors