Logitech International S.A. (LOGI): History, Ownership, Mission, How It Works & Makes Money

Ever wondered about the company behind your favorite computer mouse or gaming headset? Logitech International S.A. (LOGI), a Swiss multinational company, stands as a leader in computer peripherals and software. But how exactly did they achieve this, and what keeps them at the forefront of the tech industry? Read on to discover the history, ownership structure, mission, and revenue streams that define this influential company, which generated $4.30 billion in revenue and $587 million in operating income in fiscal year 2024.

Logitech International S.A. (LOGI) History

Logitech's Founding Timeline

Year established

The company was established in 1981.

Original location

It was founded in Apples, Switzerland, in the Canton of Vaud.

Founding team members

The founding team consisted of Pierluigi Zappacosta, Daniel Borel, and Giacomo Marini.

Initial capital/funding

Information regarding the specific initial capital or funding is not readily available in the provided search results.

Logitech's Evolution Milestones

Logitech's Transformative Moments

• Strategic Shift to PC Peripherals: Early focus on mice and other peripherals established Logitech as a key player in the PC market.
• Diversification into Gaming and Video Collaboration: Expansion into gaming peripherals and video conferencing solutions allowed Logitech to capture new market segments and adapt to changing technology trends.
• Emphasis on Design and Innovation: A focus on product design and innovation has helped Logitech differentiate its products and maintain a competitive edge.
• Acquisitions: Strategic acquisitions, such as Connectix's QuickCam line and Streamlabs, have expanded Logitech's product offerings and market reach.
• Leadership Changes: Changes in leadership, such as the appointment of Bracken Darrell as CEO in 2016, have brought new perspectives and strategies to the company.

To gain further insights into the investors and stakeholders, check this out: Exploring Logitech International S.A. (LOGI) Investor Profile: Who’s Buying and Why?

Logitech International S.A. (LOGI) Ownership Structure

Logitech International S.A. has a widely dispersed ownership structure, with a majority of its shares held by institutional investors. This indicates that the company's control is not concentrated in the hands of a few individuals or entities.

Logitech's Current Status

Logitech International S.A. is a publicly traded company, listed on both the SIX Swiss Exchange (LOGN) and the Nasdaq Global Select Market (LOGI). This allows anyone to buy and sell shares of the company.

Logitech's Ownership Breakdown

As a publicly traded company, Logitech's shares are held by a diverse group of investors, including institutional investors, mutual funds, and individual shareholders. Here is an approximate breakdown of the company's ownership:

Logitech's Leadership

Logitech's leadership team is responsible for setting the strategic direction of the company and overseeing its operations. Key members of the leadership team as of April 2025 include:

• Hanneke Faber: Chief Executive Officer
• Nate Olmstead: Chief Financial Officer

More information about Logitech can be found here: Mission Statement, Vision, & Core Values of Logitech International S.A. (LOGI).

Logitech International S.A. (LOGI) Mission and Values

Logitech's mission is to design experiences that people care about, reflecting a commitment to innovation, quality, and sustainability. These values guide the company in creating products that enhance everyday life and contribute positively to society.

Logitech's Core Purpose

Official mission statement

Logitech's official mission statement is: 'Design experiences that people care about.' This concise statement encapsulates the company's focus on creating user-centric products that are both innovative and meaningful.

• Focus on User Experience: Prioritizing the needs and desires of the end-users in product design and development.
• Innovation: Continuously seeking new and creative solutions to enhance the user experience.
• Meaningful Products: Creating products that not only function well but also add value and improve people's lives.

Vision statement

While Logitech doesn't have a single, explicitly stated vision statement, their actions and strategic goals suggest a vision focused on leading the future of digital experiences. This involves:

• Expanding Product Ecosystem: Developing a wide range of products that seamlessly integrate to provide comprehensive digital solutions.
• Technological Advancement: Staying at the forefront of technological innovation to create cutting-edge products.
• Sustainability: Committing to environmentally responsible practices and sustainable product design.
• Global Impact: Enhancing digital experiences for users worldwide, adapting to diverse needs and preferences.

Company slogan/tagline

Logitech has used several taglines throughout its history, reflecting its evolving focus and brand identity. Some notable taglines include:

• 'Ideas in Motion': This tagline emphasizes Logitech's commitment to innovation and forward-thinking design.
• 'Logitech. Make Space for Ideas': This slogan highlights the company's focus on creating tools that enable creativity and productivity.

To gain a deeper understanding of Logitech's ownership structure and investor profile, explore Exploring Logitech International S.A. (LOGI) Investor Profile: Who’s Buying and Why?

Logitech International S.A. (LOGI) How It Works

Logitech International S.A. designs, manufactures, and markets peripherals and software for personal computers and other digital devices. They connect people to digital experiences, offering products in categories like PC peripherals, video collaboration, and gaming.

Logitech's Product/Service Portfolio

Logitech's Operational Framework

Logitech operates through a global network of manufacturing, distribution, and retail channels. Their operational framework involves:

• Product Design and Innovation: Focusing on user-centered design, Logitech invests in research and development to create innovative products that meet evolving consumer needs.
• Manufacturing and Supply Chain: Logitech utilizes a mix of in-house manufacturing and outsourcing to manage production costs and ensure efficient supply chain operations.
• Distribution and Retail: Products are sold through e-commerce platforms, retail stores, and partnerships with major retailers worldwide.
• Marketing and Branding: Emphasizing brand recognition and customer engagement through digital marketing, social media, and partnerships with influencers and esports teams.
• Sustainability Initiatives: Logitech is committed to sustainability, focusing on reducing its environmental footprint through responsible sourcing, eco-friendly packaging, and energy-efficient products.

Logitech's Strategic Advantages

Logitech's success is driven by several strategic advantages:

• Brand Recognition and Reputation: Logitech has established a strong brand known for quality, innovation, and reliability in the computer peripherals market.
• Product Diversification: A wide range of products targeting different market segments reduces dependence on any single product category.
• Global Presence: With operations in multiple countries, Logitech can access diverse markets and manage regional risks effectively.
• Innovation and Technology: Continuous investment in R&D enables Logitech to stay ahead of competitors by introducing new and innovative products.
• Strategic Partnerships: Collaborations with technology companies, retailers, and esports organizations enhance market reach and product development.
• Adaptability: The company has demonstrated an ability to adapt to changing market conditions and consumer preferences, as seen in its expansion into video conferencing and streaming solutions.

To gain more insights into Logitech International S.A., consider reading Exploring Logitech International S.A. (LOGI) Investor Profile: Who’s Buying and Why?

Logitech International S.A. (LOGI) How It Makes Money

Logitech International S.A. primarily generates revenue through the design, manufacturing, and marketing of a diverse portfolio of computer peripherals and software.

Logitech's Revenue Breakdown

Logitech's revenue streams are diversified across several product categories. Here's a breakdown:

Logitech's Business Economics

Logitech's business economics are influenced by several factors:

• Pricing Strategy: Logitech employs a tiered pricing strategy, offering products across various price points to cater to different customer segments. This ranges from entry-level peripherals to high-end gaming and video conferencing solutions.
• Cost Management: Efficient supply chain management and manufacturing processes are crucial for maintaining competitive pricing and healthy profit margins.
• Market Trends: The shift towards remote work, esports, and content creation significantly impacts demand for Logitech's products, driving growth in specific categories.
• Economic Factors: General economic conditions, such as inflation and currency exchange rates, can influence production costs, pricing, and overall profitability.

Logitech's Financial Performance

Key aspects of Logitech's financial performance include:

• In fiscal year 2024, Logitech's sales were $4.3 billion, a decrease of 8% compared to fiscal year 2023.
• Logitech's Q3 2024 sales were $1.08 billion, down 8% year-over-year in USD and down 5% in constant currency.
• The company's focus on innovation and strategic acquisitions has bolstered its market position and expanded its product offerings.
• Logitech's operational efficiency and effective cost management contribute to maintaining healthy gross margins. In Q3 2024, Logitech's gross margin was 37.4%, and the company anticipates a gross margin between 36% and 37% for the full fiscal year 2024.
• Interested in learning more about Logitech's mission? Check out Mission Statement, Vision, & Core Values of Logitech International S.A. (LOGI).

Logitech International S.A. (LOGI) Market Position & Future Outlook

Logitech International S.A. is strategically positioned in the market, focusing on innovation and expansion in key product categories. With a strong emphasis on adapting to evolving consumer needs, the company aims to solidify its market leadership and drive future growth.

Competitive Landscape

Opportunities & Challenges

Industry Position

Logitech holds a strong position in the computer peripherals and accessories market, driven by its diverse product range and global presence. Key aspects of its industry standing include:

• Market Leadership: Logitech is recognized as a leader in various segments, including mice, keyboards, webcams, and audio devices.
• Brand Strength: The company benefits from strong brand recognition and customer loyalty, built on a reputation for quality and innovation.
• Strategic Partnerships: Collaborations with technology companies and retailers enhance its distribution network and market reach.

To gain more insights into Logitech's guiding principles, explore: Mission Statement, Vision, & Core Values of Logitech International S.A. (LOGI).