Lululemon Athletica Inc. (LULU): history, ownership, mission, how it works & makes money

Lululemon Athletica Inc. (LULU): history, ownership, mission, how it works & makes money

CA | Consumer Cyclical | Apparel - Retail | NASDAQ

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A Brief History of Lululemon Athletica Inc. (LULU)

Company Overview

Lululemon Athletica Inc. is a Canadian athletic apparel retailer headquartered in Vancouver, British Columbia. Founded in 1998 by Chip Wilson.

Financial Performance

Fiscal Year 2023 Metrics Amount
Total Revenue $9.57 billion
Net Income $1.62 billion
Market Capitalization $48.3 billion
Stock Price (as of January 2024) $472.85

Global Presence

  • Total stores worldwide: 678
  • Countries of operation: 17
  • Primary markets: United States, Canada, China, Australia

Product Categories

  • Women's athletic wear
  • Men's athletic wear
  • Accessories
  • Footwear
  • Digital fitness platforms

Key Leadership

Current CEO: Calvin McDonald (appointed in 2018)

Stock Performance

Stock Performance Metrics Value
NYSE Ticker LULU
52-Week High $492.87
52-Week Low $269.28
Annual Stock Return (2023) 67.3%

Employee Information

Total employees: Approximately 28,000



Who Owns Lululemon Athletica Inc. (LULU)

Major Institutional Shareholders

Shareholder Shares Owned Percentage
The Vanguard Group, Inc. 15,077,983 12.04%
BlackRock Inc. 9,633,065 7.70%
FMR LLC (Fidelity) 8,441,068 6.74%

Top Insider Owners

  • Calvin McDonald (CEO): 267,624 shares
  • Rajiv Mehta (President): 147,321 shares
  • Kourtney Gibson (Independent Director): 12,462 shares

Ownership Distribution

Public Float: 125,220,000 shares

Institutional Ownership Percentage: 64.2%

Largest Mutual Fund Holders

Mutual Fund Shares Percentage
Vanguard Total Stock Market Index Fund 4,281,427 3.42%
Fidelity 500 Index Fund 2,936,211 2.35%


Lululemon Athletica Inc. (LULU) Mission Statement

Corporate Mission Overview

Lululemon Athletica Inc. mission statement focuses on empowering people to live the quality of life they love through technical athletic apparel and innovative wellness experiences.

Financial Performance Metrics

Fiscal Year 2023 Metrics Amount
Total Revenue $9.57 billion
Net Income $1.62 billion
Gross Margin 54.7%
Global Store Count 699 stores

Strategic Focus Areas

  • Technical performance apparel design
  • Global market expansion
  • Digital commerce growth
  • Wellness and lifestyle ecosystem development

Product Category Breakdown

Category Revenue Contribution
Women's Apparel 48%
Men's Apparel 35%
Accessories 12%
Other 5%

Geographic Revenue Distribution

Region Revenue Percentage
North America 87%
International Markets 13%

Key Performance Indicators

  • Digital sales: 33% of total revenue
  • E-commerce growth rate: 12% year-over-year
  • International store expansion rate: 15% annually


How Lululemon Athletica Inc. (LULU) Works

Company Overview

Lululemon Athletica Inc. is a Canadian athletic apparel retailer founded in 1998. As of 2024, the company trades on NASDAQ under the ticker LULU with a market capitalization of approximately $58.4 billion.

Financial Performance

Financial Metric 2023 Value
Annual Revenue $9.59 billion
Net Income $1.62 billion
Gross Margin 54.7%
Operating Margin 22.3%

Product Categories

  • Women's Athleticwear
  • Men's Athleticwear
  • Accessories
  • Footwear
  • Yoga Equipment

Global Retail Presence

As of 2024, Lululemon operates:

  • 636 company-operated stores
  • Stores in 20 countries
  • Strong e-commerce platform generating 40% of total revenue

Revenue Breakdown

Sales Channel Percentage of Revenue
Direct-to-Consumer 67%
Wholesale 33%

International Markets

Top International Markets:

  • United States: 78% of total revenue
  • Canada: 12% of total revenue
  • Asia-Pacific: 8% of total revenue
  • Europe: 2% of total revenue

Employee Information

Total Employees: 27,500 as of 2024

Stock Performance

Stock Metric 2024 Value
Share Price (February 2024) $440.12
Price-to-Earnings Ratio 36.5
Dividend Yield 0.7%


How Lululemon Athletica Inc. (LULU) Makes Money

Revenue Streams

Lululemon Athletica generates revenue through multiple channels:

  • Direct-to-consumer retail stores
  • E-commerce platform sales
  • Wholesale distribution to third-party retailers

Product Categories and Sales Breakdown

Product Category Annual Revenue (2023) Percentage of Total Revenue
Women's Apparel $4.75 billion 48%
Men's Apparel $2.35 billion 24%
Accessories $1.25 billion 13%
Footwear $1.15 billion 12%
Other $0.30 billion 3%

Geographic Revenue Distribution

Region Annual Revenue (2023) Percentage of Total Revenue
United States $6.45 billion 65%
Canada $1.85 billion 19%
International Markets $1.70 billion 16%

Sales Channels

Direct-to-Consumer Channels:

  • 561 company-operated retail stores worldwide
  • E-commerce platform generating $3.8 billion in annual revenue
  • Digital sales representing 38% of total revenue

Financial Performance

Financial Metric 2023 Value
Total Revenue $9.8 billion
Net Income $1.62 billion
Gross Margin 55.3%
Operating Margin 22.1%

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