Mission Statement, Vision, & Core Values (2026) of Bell Food Group AG.

Rooted in Basel since its founding in 1869, Bell Food Group AG stands as a powerhouse in European protein and convenience foods-employing over 13,000 people across 13 countries and operating 69 locations under household names like Bell, Abraham, ZIMBO, Môssieur Polette and Hilcona-while reporting net revenues of CHF 4,728.3 million in 2024 and pursuing ambitious sustainability and diversity goals such as cutting greenhouse gas emissions by 30% by 2030 and maintaining a workforce that is 38% women with a target to boost women in management to at least 20% by 2026; guided by a mission to deliver the safest, highest-quality products through automation, R&D, and empowered teams, and a vision to be a global seafood and protein leader, Bell's core values-customer orientation, entrepreneurship, responsibility, sustainability and inclusion-drive measurable commitments across operations, supply chains and community engagement.}

Bell Food Group AG (0RFX.L) - Intro

• Key brands: Bell, Abraham, ZIMBO, Môssieur Polette, Hilcona
• Geographic footprint: 13 countries, 69 production and distribution sites
• Workforce: >13,000 employees (38% female)

• Sustainability commitments: greenhouse gas reduction target (30% by 2030), improved resource efficiency across processing sites
• Diversity & inclusion: 38% female workforce, targeted increase in women's representation in management to ≥20% by 2026
• Operational priorities: supply-chain resilience, food safety, traceability, and portfolio optimization

Bell Food Group AG (0RFX.L) - Overview

• Mission: deliver the safest and highest-quality products to consumers through technological innovation, strict safety protocols and sustainable sourcing.
• Automation focus: implement advanced automation and Industry 4.0 practices to increase efficiency, reduce human error and enhance traceability across production lines.
• R&D & continuous improvement: invest in product innovation, process optimization and alternative-protein research to diversify offerings and meet emerging consumer preferences.
• Workforce empowerment: foster training, safety culture and skills development to ensure a motivated, quality-driven team.
• Core values: trust, quality and excellence applied across all divisions and supplier relationships.
• Stakeholder relationships: prioritize transparency and reliability with customers, suppliers and communities, embedding sustainability targets into commercial decisions.

• Food safety systems: HACCP, ISO standards and automated traceability across major production sites.
• Sustainability targets: reduction of CO2 emissions, waste minimization and improved animal welfare standards in sourcing.
• Digitalization: rollout of automated sorting, robotics in primary processing and data-driven quality control.

• Automation investments: targeted capital expenditure to reduce manual touchpoints and improve throughput, reflected in higher OEE (overall equipment effectiveness) at upgraded plants.
• R&D spend: allocation to product innovation (including alternative-protein formats) and process R&D to improve yield and safety margins.
• Quality assurance metrics: reduction in product recalls, improved first-pass yield and enhanced microbial testing throughput via automation.

Bell Food Group AG (0RFX.L) - Mission Statement

• Customer trust: target Net Promoter Score and repeat-purchaser rates that position the company in the top quartile of foodservice/retail peers.
• Sustainability leadership: progressive sourcing policies, traceability and a focus on reducing environmental footprint across supply chains.
• Innovation & quality: continuous product development and process improvement to maintain premium standards and margin resilience.
• Stakeholder value: balancing profitable growth with social and environmental responsibility.

• Responsible sourcing: prioritize certified fisheries, aquaculture best practices and supplier audits to ensure legality and sustainability.
• Food safety & quality: maintain rigorous HACCP/Hygiene systems and continuous third-party testing across product lines.
• Community & employee welfare: invest in workforce development, safety and local community programs where operations are based.

Bell Food Group AG (0RFX.L) - Vision Statement

• Customer-oriented: deliver consistently safe, high-quality products across retail, foodservice and industrial channels to secure customer trust and repeat business.
• Entrepreneurial: foster innovation, agility and proactive problem solving across brands, production sites and logistics to capture growth opportunities.
• Responsible: integrate environmental and social responsibility into sourcing, production and distribution to reduce footprints and protect communities.
• Diversity & inclusion: promote equal opportunities, a respectful workplace and career development across ~12,000 employees in multiple countries.
• Societal responsibility: ensure fair, safe working conditions, transparent supply chains and active local-community engagement.

• Quality assurance and product safety systems spanning slaughterhouses, processing plants and cold-chain logistics.
• Value-chain innovation including alternative proteins, process optimization and packaging reduction.
• Decarbonization and circularity initiatives across energy, waste and transport to meet science-based targets.
• Talent development and inclusion programs to retain skilled workers and strengthen leadership pipelines.

• Customer focus: tailored product portfolios for retail brands, private labels and foodservice clients to increase share-of-wallet.
• Operational excellence: continuous improvement at 60+ production and logistics sites to raise yield, reduce losses and improve animal-welfare metrics.
• Sustainability integration: supplier engagement, responsible sourcing policies, and investment in energy efficiency and renewable energy.
• Innovation: R&D in product reformulation, alternative proteins and packaging solutions to respond to changing consumer preferences.