Mission Statement, Vision, & Core Values (2025) of Inner Mongolia Yili Industrial Group Co., Ltd.

An Overview of Inner Mongolia Yili Industrial Group Co., Ltd.

General Summary of the Company

Inner Mongolia Yili Industrial Group Co., Ltd., founded in 1999, has rapidly evolved into one of the largest dairy producers in China. The company specializes in a diverse range of dairy products, including milk, yogurt, cheese, ice cream, and whey protein. Yili is committed to innovation, quality, and sustainability in its product offerings.

As of 2024, Yili reported a revenue of approximately RMB 121 billion, reflecting substantial growth in both domestic and international markets. The company's extensive distribution network supports its sales across China and beyond.

Company's Financial Performance in the Latest Financial Reports

In its latest financial report for 2023, Yili achieved a record-breaking revenue growth of 12% year-over-year. The main drivers of this growth were the significant sales increases in liquid milk and yogurt products. The company’s liquid milk segment alone accounted for approximately RMB 60 billion in revenue.

The net profit margin improved to 7%, while the gross profit margin increased to 31%, illustrating Yili's efficiency in production and cost management. Additionally, Yili's total assets reached RMB 210 billion, demonstrating robust financial health.

Introduction to Company as a Leader in the Industry

Yili has established itself as a leader in the dairy industry, often recognized for its product quality and innovation. The company has consistently ranked among the top dairy producers globally, holding a significant market share within China. In 2023, Yili became the first dairy company in China to enter the Fortune Global 500 list, underscoring its prominent positioning in the global market.

Its commitment to research and development has led to the successful launch of various premium products, enhancing its appeal to health-conscious consumers. The strategic initiatives to expand overseas, particularly in Southeast Asia and Europe, further solidify Yili's reputation as a major player in the global dairy industry.

Mission Statement of Inner Mongolia Yili Industrial Group Co., Ltd.

Mission Statement of Inner Mongolia Yili Industrial Group Co., Ltd.

The mission statement of Inner Mongolia Yili Industrial Group Co., Ltd. embodies the company's core commitment to quality and innovation within the dairy industry. Yili's mission emphasizes providing safe, healthy, and nutritious products while fostering sustainable growth and enhancing consumer trust.

Core Component 1: Quality Assurance

Quality assurance forms the backbone of Yili's mission statement. The company aims to deliver products that meet both domestic and international quality standards. Yili has invested significantly to ensure quality across its entire supply chain, from sourcing raw materials to production processes. In 2022, Yili's revenue reached approximately RMB 109.6 billion, demonstrating the market's response to its quality commitment.

Core Component 2: Innovation

Innovation is a pivotal component of Yili’s mission statement. The company continuously seeks to enhance product offerings through research and development. In 2023, Yili allocated around RMB 2.5 billion toward R&D, highlighting its dedication to developing new products and improving existing lines. Yili has also partnered with several universities and research institutes, which has facilitated the introduction of over 130 new products each year.

Core Component 3: Sustainability

Sustainability is integral to Yili's business approach, reflected in their practices and initiatives. The company has implemented environmentally friendly production processes and aims to reduce carbon emissions. Yili has set a goal to achieve a 30% reduction in carbon intensity by 2030. Furthermore, Yili's investment in renewable energy sources has reached RMB 3 billion, underscoring its commitment to sustainability.

Vision Statement of Inner Mongolia Yili Industrial Group Co., Ltd.

Vision for Sustainable Development

Inner Mongolia Yili Industrial Group Co., Ltd. aims to enhance its role in sustainable development. The company targets a 35% reduction in carbon emissions by 2030. This commitment aligns with China's national carbon neutrality goals and reflects Yili's strategy to integrate sustainable practices throughout its production process.

Global Market Leadership

The vision includes becoming a global leader in the dairy industry by expanding its international presence. Yili plans to increase its revenue from international markets to account for 30% of total revenue by 2025. As of 2023, international revenue made up approximately 22% of the company's total revenue.

Innovation and Technology

Yili is committed to investing heavily in research and development. The company has allocated CNY 1.5 billion (approximately USD 215 million) for R&D in 2024, with a focus on developing new products and improving processing technology. This investment aims to increase market share in the high-end dairy products segment.

Consumer-Centric Approach

The vision emphasizes a consumer-centric approach, targeting to enhance customer satisfaction rates. Yili aims for a customer satisfaction score of over 90% by the end of 2024. This involves extensive market research and consumer feedback mechanisms to refine product offerings and services.

Community Engagement and Social Responsibility

Yili envisions strengthening its role in community engagement and social responsibility. The company aims to invest CNY 500 million (approximately USD 72 million) annually in community programs, focusing on health and education initiatives by 2024.

Table of Financial Performance and Goals

Commitment to Quality

Yili's vision includes a steadfast commitment to quality assurance across its product line. The company aims to achieve 100% certification for food safety and quality standards in all its products by 2024. This entails rigorous testing and adherence to both local and international quality benchmarks.

Employee Development

Yili recognizes the importance of human capital in achieving its vision. The company plans to invest CNY 300 million (approximately USD 43 million) in employee training and development programs in 2024. The goal is to enhance employee retention rates and skill levels, targeting an increase in productivity by 10% over the next two years.

Core Values of Inner Mongolia Yili Industrial Group Co., Ltd.

Integrity

Integrity is a fundamental core value at Inner Mongolia Yili Industrial Group Co., Ltd. It emphasizes ethical practices and transparency in all operations.

Yili has demonstrated its commitment to integrity through rigorous compliance programs and transparency initiatives. In 2022, Yili achieved a score of 85 out of 100 in the annual corporate integrity assessment conducted by the China Association for Quality. This assessment evaluated businesses based on their compliance with local and international regulations.

Quality

Quality is central to Yili's operations, reflecting its commitment to delivering premium products to consumers.

The company has consistently invested in state-of-the-art technology to enhance product quality. For instance, in 2023, Yili spent approximately RMB 1.5 billion on upgrading production facilities. This investment has led to a reduction in product defects to 0.5%, significantly below the industry average of 1.2%.

Furthermore, Yili's strict quality control measures include annual product audits, which have resulted in certification from international standards organizations, ensuring that their products meet global quality benchmarks.

Innovation

Innovation drives Yili’s growth and product development strategy, allowing the company to adapt to market changes and consumer preferences.

In 2024, Yili launched over 30 new products, including plant-based dairy alternatives, which accounted for a 15% revenue increase in the first half of the year compared to the previous year. The R&D expenditure increased to RMB 2.2 billion in 2023, representing 5.2% of total revenue.

Yili's Innovation Lab, established in 2021, fosters collaboration with local universities and research institutions, resulting in over 50 patents filed in the last two years.

Social Responsibility

Social responsibility at Yili encompasses environmental stewardship and community engagement.

The company has implemented a comprehensive sustainability strategy aiming to reduce carbon emissions by 20% by 2025. In 2023, Yili reported a 10% reduction in CO2 emissions compared to 2022 levels.

Yili's community programs have reached over 1 million individuals through various initiatives, including education sponsorships and health campaigns. The company allocated approximately RMB 200 million to social programs in 2023.

Customer Centricity

Customer centricity shapes Yili's service and product development strategies, ensuring that consumer needs and preferences guide company actions.

Yili has established a customer feedback loop that has resulted in 90% satisfaction rates among its consumers. In 2023, the company introduced a customer loyalty program that increased repeat purchase rates by 25%.

Moreover, Yili utilizes data analytics to understand consumer trends, leading to a 30% revenue growth in its e-commerce segment in 2023.