Mission Statement, Vision, & Core Values (2026) of Okinawa Cellular Telephone Company.

Founded in 1991 and traded as 9436.T, Okinawa Cellular Telephone Company-an established subsidiary of KDDI-positions itself as the backbone of connectivity across Okinawa Prefecture, pledging to 'protect communications 365 days a year' while driving a Smart Island future under its strategic roadmap OCT VISION 2030; this profile explores how those founding principles-delivering surprise-turning-into-excitement for customers, honoring predecessor-led management tenets, pursuing fair and sustainable profits, and aiming to be both familiar and respected by local communities-translate into concrete operational priorities, employee wellbeing initiatives, and community-driven programs that seek to make Okinawa's economy more resilient and digitally enabled.

Okinawa Cellular Telephone Company (9436.T) - Intro

• Founded: 1991 (Headquarters: Naha, Okinawa)
• Parent company: KDDI Corporation (consolidated subsidiary)
• Primary market: Okinawa Prefecture (mobile voice/data services, IoT and B2B solutions)
• Corporate focus: regional economic contribution, public responsibility, employee happiness

• Deliver reliable, high‑quality mobile connectivity tailored to Okinawa's geography and tourism-driven demand.
• Drive regional economic development through investments, local hiring, and partnerships with municipal and tourism stakeholders.
• Maintain high standards of public responsibility-safety, disaster resilience, and community engagement.
• Foster employee satisfaction via stable employment, skills development, and workplace welfare programs.

• Community First - decisions reflect Okinawa's social and economic needs.
• Safety & Reliability - prioritize resilient networks for residents and tourists.
• Respect & Familiarity - earn trust through transparency and local presence.
• Employee Well‑being - balance competitive compensation with personal growth and workplace culture.
• Innovation with Purpose - adopt new technologies that tangibly benefit Okinawa's people and industries.

• Infrastructure: sustained CAPEX to strengthen coastal and remote coverage, and disaster‑resilient sites.
• Local hiring & training: prioritizing Okinawa-based recruitment and career development programs.
• Community programs: partnerships with prefectural authorities for disaster drills, tourism support, and youth ICT education.
• Customer metrics: focus on retention and NPS improvements in a tourism‑intensive market with seasonal demand swings.

• Being a KDDI subsidiary provides scale benefits (wholesale access, shared technology, purchasing power) while Okinawa Cellular retains regional brand and customer relationships.
• Key risks: tourism seasonality, demographic shifts in Okinawa, and national competitive pressures from major carriers.
• Key strengths: entrenched regional presence, relatively high local market share, and alignment with KDDI's national strategy for 5G and IoT rollouts.

Okinawa Cellular Telephone Company (9436.T) - Overview

• Mission: Protect communications 365 days a year for Okinawa's residents and businesses, ensuring reliability across seasons and situations.
• Customer Promise: Deliver excitement that surpasses surprise - aiming to exceed expectations and expand customers' imagination of service.
• Management Philosophy: Faithfully embody management and foundational principles while honoring the thoughts of predecessors.
• Ethical Profitability: Pursue profits fairly and honestly, aligning growth with local community expectations and sustainability.
• Work Ethic: Value principles, maintain a spirit of fair play, think independently, and tackle creative challenges from a higher perspective.

• Resilience investments: prioritized capital expenditure to strengthen coastal and island connectivity against typhoons and other natural risks.
• Local-first service design: tailoring plans, retail presence, and support to Okinawa's demographic and tourism patterns.
• Community alignment: programs and partnerships that reflect social expectations and reinvestment in Okinawan society.

• Leadership continuity: management committed to the company's founding principles while adapting to digital transformation.
• Compliance and transparency: pursuing profit with an emphasis on ethical practices and community trust.
• Innovation mindset: encouraging creative solutions to local telecommunications challenges from a principled vantage point.

Okinawa Cellular Telephone Company (9436.T) - Mission Statement

• Connectivity-first: Expand and maintain resilient 4G/5G networks to support economic activity, tourism, and public services.
• Community partnership: Collaborate with local governments, healthcare and education providers to solve regional challenges.
• Sustainable operations: Reduce environmental footprint and promote energy-efficient network infrastructure.
• Customer trust: Prioritize safety, data protection, and service quality to remain a trusted regional partner.
• Innovation & human capital: Invest in digital services, IoT, and employee development to drive long-term value.

• Network modernization: Phased 5G densification, green energy use at base stations, and disaster-resilient design.
• Digital ecosystem: Expand IoT, cloud, and smart-city pilot projects to create new revenue streams and public services.
• Local investment: Support SMEs, tourism recovery programs, and educational digital inclusion efforts across Okinawa.
• Stakeholder engagement: Strengthen transparency, governance, and community dialogue to deepen trust.

• Public Responsibility - prioritize safety, continuity, and service in an island environment prone to extreme weather.
• Respect for Okinawan identity - preserve local culture and contribute to regional pride and cohesion.
• Innovation with purpose - pursue technologies that deliver measurable social and economic benefits.
• Integrity and transparency - maintain high governance standards and open communication with stakeholders.

Okinawa Cellular Telephone Company (9436.T) - Vision Statement

• Deliver excitement beyond surprise: exceed expectations and imagination through products, service, and experiences.
• Never forget founding thoughts: preserve the management principles and spirit of predecessors in today's decisions.
• Be of service to customers: prioritize customer thoughts and feelings; create new value that delights and surprises.
• Do good work and have a good life: cultivate gratitude, altruism, positivity, and work-life fulfillment.
• Value principles and independent thought: act with fair play, high ethical standards, and a creative, elevated perspective.
• Have high aspirations and repeat challenges: set ambitious goals, pursue them with creativity, and persist until achieved.

• Customer-centric product innovation - anticipate needs to create delight beyond expectation.
• Community integration - strengthen Okinawa's social fabric through local partnerships and digital inclusion.
• Operational excellence - efficient network investment and high-quality service to maintain competitive margins.
• Sustainable governance - respect founding principles while pursuing modern ESG and compliance practices.
• Talent & culture - instill gratitude, positivity, creativity, and the habit of taking on repeated challenges.

• Customer delight programs - NPS and CSAT targets driven above regional peers; loyalty incentives and surprise-upgrade campaigns.
• Service-first culture - employee training hours, frontline empowerment KPIs, and customer feedback loops incorporated into product roadmaps.
• Founders' continuity - governance practices that embed founding values into board deliberations and executive compensation metrics.
• High-aspiration targets - stretch goals for ARPU improvement, churn reduction, and digital-service penetration measured quarterly.
• Community impact - local employment rates, digital literacy workshops, and regional sponsorships tracked annually.