Mission Statement, Vision, & Core Values (2026) of TUHU Car Inc.

Born in 2011, TUHU Car Inc. has grown into China's leading integrated online-offline automotive service platform with a flagship app boasting over 100 million registered users and an average of 10.2 million monthly active users as of March 31, 2023, supported by a nationwide network of more than 4,700 TUHU workshops and 19,000 partner shops; listed on the Hong Kong Main Board in September 2023 under ticker 9690.HK at an issue price of HK$28 per share (market valuation around HK$22.75 billion), the company pursues a clear mission to "innovate simple and easy automotive service," marrying digitalized, standardized operations with a customer-first ethos, unwavering integrity, relentless innovation, continuous improvement, and franchisee support to drive value creation and win-win collaboration-read on to discover how these principles translate into measurable competitive advantages and operational realities.

TUHU Car Inc (9690.HK) - Intro

• Founded: 2011
• Flagship app & online platform registered users (as of Mar 31, 2023): >100 million
• Average monthly active users (MAU): 10.2 million
• Workshops operated: >4,700 TUHU workshops
• Partner shops: >19,000 across China
• HKEX listing: September 2023, Stock code 9690.HK, IPO price HK$28/share
• Approximate market valuation at IPO: HK$22.75 billion

Mission

To become the most trusted, convenient, and comprehensive automotive service ecosystem for Chinese car owners by integrating digital platforms, standardized service delivery, and broad offline reach.

Vision

To digitally empower car ownership across China by creating an omnichannel service network that delivers consistent quality, transparency, and value, ultimately improving vehicle uptime and owner experience for hundreds of millions of drivers.

Core Values

• Customer First - prioritize safety, convenience, transparency, and trust in every service interaction.
• Standardization & Quality - deliver consistent service outcomes through training, SOPs, and performance monitoring.
• Integration & Innovation - fuse online product capabilities with offline service execution to reduce friction and enhance lifetime value.
• Scale & Accessibility - expand network density so services are available across the majority of prefecture-level cities.
• Data-Driven Operations - use platform data to optimize inventory, appointment routing, pricing, and service quality.

Business Model & Strategic Focus

TUHU Car's model centers on integrating online product sales (tires, consumables, parts) with offline service delivery (maintenance, quick repairs, detailing), supported by platform tools for appointment booking, inventory management, and partner onboarding. This creates multiple revenue streams and strong cross-sell opportunities.

Further context, historical milestones, ownership structure and financial details are available here: TUHU Car Inc: History, Ownership, Mission, How It Works & Makes Money

TUHU Car Inc (9690.HK) - Overview

• Core mission pillars:
  • Customer-first: on-demand, digitalized service experience for diverse car-owner needs.
  • Standardization & trust: digital operations, authenticated parts, and transparent service records.
  • Value leadership: authentic products, professional services, and competitive pricing.
  • Franchise partnership: support and win-win collaboration with franchisees and service partners.
  • Market ambition: aim to lead the automotive aftersales/service market through scale and tech.

• Authenticity: strict sourcing and anti-counterfeit controls for aftermarket parts.
• Professionalism: technician certification, standardized service protocols, digital service records.
• Affordability: scale-enabled pricing and promotional programs to keep services competitive.
• Transparency: itemized quotes, online appointment tracking, and customer feedback loops.
• Partnership-first: franchise support (training, inventory access, marketing) to align incentives and scale network quality.

• Improved customer retention: digital records + membership programs increase repeat purchase frequency.
• Higher ticket conversion: integrated parts + service bundles raise average order value per visit.
• Network scalability: standardized SOPs and franchise playbook enable faster new-outlet onboarding while protecting quality.

• Digital experience: expand app capabilities, AI-driven matching of customer needs to service options, and real-time inventory visibility.
• Quality assurance: strengthen technician training, centralized parts authentication, and post-service warranties.
• Franchise economics: optimize margin-sharing, procurement benefits, and localized marketing to grow partner profitability.
• Data monetization: leverage aggregated service and vehicle data for predictive maintenance, targeted promotions, and supply-chain optimization.

TUHU Car Inc (9690.HK) - Mission Statement

• Customer-first orientation: prioritize convenience, quality, and trust in every service touchpoint.
• Integrity and transparency: eliminate fake transactions and deceptive practices across the platform and franchise network.
• Relentless innovation: invest in technology, data, and processes to continuously improve service quality and efficiency.
• Franchise support and win-win collaboration: build capacity, training, and incentives to grow alongside franchise partners.

• Become a leader in the automotive service industry through scaled operations and superior customer experience.
• Continuously improve service standards, operational processes, and technological capabilities.
• Ensure customer needs and satisfaction remain central to product and service development.
• Maintain authenticity and full transparency in transactions, preventing fraud and misrepresentation.
• Drive sustainable value creation via innovation in digital platforms, logistics, and aftersales solutions.
• Support franchisees with resources, shared growth frameworks, and mutually beneficial commercial models.

• Technology investments: AI-driven diagnostics, centralized inventory and logistics to reduce service turnaround time and parts mismatch.
• Quality assurance: standardized training, certification programs, and audit mechanisms for franchise partners.
• Transparency measures: digital invoices, traceable parts sourcing, and user-review systems to prevent fraud and build trust.
• Franchise enablement: financing, supply-chain access, and marketing support to boost partner profitability and alignment.
• Value-creation focus: pilot programs for subscription services, extended warranties, and value-added mobility offerings.

TUHU Car Inc (9690.HK) - Vision Statement

• Continuous improvement: iterative optimization of operations, product offerings, and service delivery through data-driven processes and Kaizen-style execution.
• Customer-first: prioritize service quality, transparency in pricing and parts, and fast resolution of customer needs across both digital and offline touchpoints.
• Integrity: zero tolerance for fake transactions, deceptive practices, and fraud; enforceable controls and audit trails across platform, merchants, and supply chain.
• Value creation via innovation: invest in product R&D, diagnostics, and digital tools that expand serviceable addressable market and improve per-customer lifetime value.
• Support for franchisees: structured operational support, training, inventory & technology services to improve unit economics and retain high-quality partners.
• Win-win collaboration: partnership models, revenue-share mechanisms, and incentive systems designed to align incentives across TUHU, franchisees, suppliers, and customers.

• Anti-fraud controls: multi-channel verification, parts traceability, and platform-level reconciliation to detect and block fake transactions.
• Customer experience KPIs: NPS improvement targets, on-time service rate, and first-time-fix rate tied to franchisee incentives.
• Franchise enablement: standardized SOPs, inventory financing options, and joint marketing pools to lower entry friction and boost throughput.
• Innovation pipelines: telematics-enabled diagnostics, predictive maintenance algorithms, and proprietary parts sourcing to reduce cost of service.

• Customers gain reliability and measurable quality (improved NPS, faster service, transparent pricing).
• Franchisees access scale, systems, and demand, improving average store revenue and return on invested capital.
• Investors see pathway to margin improvement via higher ticket share, increased multi-service penetration, and operating leverage as the network grows.