Mission Statement, Vision, & Core Values (2025) of Anheuser-Busch InBev SA/NV.

An Overview of Anheuser-Busch InBev SA/NV

General Summary of Anheuser-Busch InBev

Anheuser-Busch InBev SA/NV, formed through the merger of Anheuser-Busch and InBev in 2008, is a global leader in the beverage industry. The company operates in over 50 countries and has a diverse portfolio of over 500 brands, including well-known names like Budweiser, Corona, and Stella Artois. In 2024, the company reported total sales of approximately $57 billion.

Company's Financial Performance

In the latest financial report for the fiscal year ending December 31, 2023, Anheuser-Busch InBev achieved a record-breaking revenue of $57.5 billion, marking a growth of 7.2% year-over-year. The company successfully increased its market share in key regions, with North America contributing approximately $22 billion and Latin America around $15 billion. The operating income also saw a notable increase, reaching $18 billion for the same period.

Introduction to Company as a Leader in the Industry

Anheuser-Busch InBev stands as one of the largest beverage companies globally, commanding a significant share of the beer market. The company is known for its strategic acquisitions, including the purchase of SABMiller in 2016, which has fortified its position in emerging markets. In 2024, Anheuser-Busch InBev continues to lead with innovation and sustainability initiatives, making it a cornerstone of the beverage industry. To understand more about what drives the company’s success, further exploration of its business strategies and market performance is encouraged.

Mission Statement of Anheuser-Busch InBev SA/NV

Mission Statement Overview

Anheuser-Busch InBev SA/NV's mission statement is focused on the commitment to producing high-quality brands and fostering a culture of inclusiveness. The mission encapsulates their goal of bringing people together for a better world through their exceptional beers and beverages. This statement serves as a compass for the company's strategic initiatives and long-term goals, impacting decisions made across all levels of the organization.

Core Component 1: Quality

The first core component of Anheuser-Busch InBev's mission statement emphasizes the importance of quality in every product they offer. This dedication to quality is reflected in their rigorous brewing processes and quality control measures, ensuring that every batch meets their high standards. In 2022, the company reported a total revenue of $57.5 billion, driven by their portfolio of over 500 brands, including Budweiser, Stella Artois, and Corona.

Research indicates that 92% of consumers are likely to purchase products from a brand they trust, underscoring the significance of quality in driving consumer loyalty. Anheuser-Busch InBev invests heavily in innovation and product development, committing approximately $1 billion annually to research and development to enhance their brewing techniques and product offerings.

Core Component 2: Sustainability

The second core component revolves around sustainability, which is critical in today's business environment. Anheuser-Busch InBev is committed to reducing its environmental impact and promoting sustainable practices across its operations. The company aims to achieve net-zero carbon emissions across its global value chain by 2040 and has already made significant strides towards this goal.

In the latest report, the company noted a 20% reduction in water usage per liter of beer produced since 2018. The company also aims to source 100% of its electricity from renewable sources by 2025. These initiatives not only align with their mission but also cater to the growing consumer demand for environmentally responsible brands.

Core Component 3: Community Engagement

The final core component focuses on community engagement and social responsibility. Anheuser-Busch InBev strives to foster positive relationships within the communities where they operate. This commitment is evident in their support for local initiatives and disaster relief efforts. Through their 'Together for Better' program, they invested approximately $10 million in community projects in 2022. This includes emergency relief for communities affected by natural disasters and initiatives promoting responsible drinking.

Furthermore, the company’s partnerships with organizations like the American Red Cross highlight their dedication to community welfare. In the past year, they provided over 10 million servings of clean drinking water during disaster response efforts, significantly impacting the lives of those affected.

Vision Statement of Anheuser-Busch InBev SA/NV

Vision Statement Overview

Anheuser-Busch InBev SA/NV envisions a future where they lead the beverage market through innovation and sustainability. Their vision emphasizes building a diverse portfolio of iconic brands that connect with consumers globally.

Commitment to Sustainability

As of 2024, Anheuser-Busch InBev aims to achieve various sustainability goals, including:

• Reducing carbon emissions across their supply chain by 25% by 2025.
• Using 100% renewable electricity across all operations by 2025.
• Increasing the use of recycled materials in packaging to 50% by 2030.

These commitments reflect their dedication to environmental stewardship and long-term sustainability.

Brand Innovation and Quality

The vision statement underscores a commitment to brand innovation. Anheuser-Busch InBev has invested approximately $1 billion in 2023 into research and development focused on product quality and consumer preferences. This investment aims to enhance their existing brands and develop new products that meet evolving market demands.

Global Expansion Strategy

Anheuser-Busch InBev aims for an extensive global reach. In 2024, they target an increase of 5% in market penetration in emerging markets. Their strategy includes:

• Expanding distribution channels in regions like Africa and Asia.
• Leveraging acquisitions to enhance their local footprint.

As of Q3 2023, the company reported a revenue increase of 8.2% in emerging markets, indicating progress toward this vision.

Community Engagement and Responsibility

Community engagement forms a critical part of Anheuser-Busch InBev's vision. They are committed to responsible drinking initiatives, allocating $50 million annually to promote community programs aimed at reducing alcohol misuse. This includes partnerships with local organizations to enhance education and awareness.

Focus on Consumer Experience

The company's vision emphasizes enhancing the consumer experience through digital transformation. Anheuser-Busch InBev integrates advanced technologies into their marketing strategies, with a projected investment of $500 million in digital platforms by the end of 2024. This investment aims to personalize consumer interactions and improve brand loyalty.

Core Values of Anheuser-Busch InBev SA/NV

Quality

Anheuser-Busch InBev emphasizes quality as a foundational core value, ensuring that all products meet rigorous standards. The company invests heavily in its brewing processes and has implemented various quality control measures across its global operations.

For example, Anheuser-Busch InBev has established a comprehensive quality assurance program that includes over 300 quality control analysts worldwide, conducting thousands of tests daily across its breweries. In 2022, the company reported a 98% pass rate on quality audits across its facilities.

Sustainability

Sustainability is a critical focus for Anheuser-Busch InBev, with initiatives aimed at reducing its environmental footprint. The company has committed to achieving 100% of its purchased electricity from renewable sources by 2025.

In 2023, Anheuser-Busch InBev announced that it had already reduced greenhouse gas emissions by 25% since 2017, aiming for a 50% reduction by 2030. Additionally, its 'SmartBarley' program helps farmers optimize water usage, contributing to a 20% increase in water productivity on average since its inception.

Innovation

Innovation remains at the forefront of Anheuser-Busch InBev's strategy, driving product development and market responsiveness. The company invested over $1 billion in research and development in 2022.

A notable initiative is the launch of its 'Accelerated Growth' program, which led to a 15% increase in new product launches within the craft beer segment in the last year. The company also utilizes cutting-edge technologies to enhance brewing efficiencies and improve consumer engagement through digital platforms.

Responsibility

Corporate responsibility is integral to Anheuser-Busch InBev's operations, promoting responsible drinking and community engagement. The company's 'Responsible Drinking' initiatives have reached over 200 million people globally through education campaigns in 2023.

Furthermore, Anheuser-Busch InBev committed $1 billion over the next five years to community projects that focus on water stewardship and disaster relief, demonstrating its dedication to social responsibility.

Diversity and Inclusion

Anheuser-Busch InBev prioritizes diversity and inclusion within its workforce, aiming to reflect the diverse markets it serves. The company has set a goal to achieve 50% gender parity in management roles by 2025.

As of 2024, women hold 43% of leadership positions within the organization, and the company has launched multiple programs to foster inclusive hiring practices. Anheuser-Busch InBev also recorded a 30% increase in minority representation in management roles since 2020.