Mission Statement, Vision, & Core Values (2025) of Adani Wilmar Limited.

An Overview of Adani Wilmar Limited

General Summary of Adani Wilmar Limited

Adani Wilmar Limited was established in 1999 as a joint venture between the Adani Group and Wilmar International Limited. The company specializes in the production and distribution of a wide range of food and consumer products, primarily focusing on edible oils. Adani Wilmar markets its food products under the brand name 'Fortune,' which includes cooking oils, specialty fats, and a diverse array of packaged food products.

As of 2024, Adani Wilmar has expanded its product offerings to include rice, pulses, and other staples, catering to the evolving needs of consumers. The company's sales figures for the fiscal year 2023-2024 show a remarkable achievement, with total revenues reaching approximately ₹57,500 crores (approximately $7 billion), driven by increased consumption and market penetration.

Company's Financial Performance in Latest Financial Reports

In its latest quarterly report for Q2 FY2023-24, Adani Wilmar reported a record-breaking revenue of ₹15,800 crores. This figure represents a growth of 22% compared to the previous year. The primary drivers of this revenue growth were the strong sales of edible oils and packaged foods. The volume of cooking oil sold increased by 15% year-over-year, contributing significantly to overall revenue.

The company's net profit for the same quarter stood at ₹1,200 crores, reflecting a margin improvement due to better operational efficiencies and effective cost management strategies. Total assets at the end of Q2 2023-24 amounted to ₹29,000 crores, while liabilities were reported at ₹15,500 crores.

The following table summarizes key financial metrics from Adani Wilmar's latest quarterly performance:

Introduction to Company as a Leader in the Industry

Adani Wilmar has positioned itself as one of the leading companies in the Indian food processing industry, consistently ranking among the top players in terms of market share in edible oil production. The company commands an estimated market share of approximately 19% in the Indian edible oils sector. Its strategic focus on innovative product development and sustainable practices has played a crucial role in its growth trajectory.

With a robust distribution network spanning over 2 million retail outlets across India, Adani Wilmar continues to enhance its presence in both urban and rural markets. The company has also made significant investments in modernizing its manufacturing facilities to boost productivity and meet rising consumer demand.

To delve deeper into the factors behind Adani Wilmar's success, further insights can be explored below regarding their strategic initiatives and market dynamics.

Mission Statement of Adani Wilmar Limited

Mission Statement of Adani Wilmar Limited

Adani Wilmar Limited, a joint venture between the Adani Group and Wilmar International, aims to be a leader in the fast-moving consumer goods (FMCG) sector in India. Its mission statement emphasizes the commitment to quality, sustainability, and innovation, guiding the company’s long-term objectives.

Core Component 1: Quality

The first core component of Adani Wilmar's mission statement is its commitment to quality. The company prioritizes the delivery of high-quality products that meet the diverse needs of consumers. As per the latest reports, Adani Wilmar’s flagship brand, Fortune, holds a market share of approximately 18% in the edible oils segment. The company ensures that all products undergo strict quality checks adhering to international standards.

Core Component 2: Sustainability

Sustainability is another key pillar of Adani Wilmar’s mission. The company actively promotes sustainable agricultural practices to reduce its environmental footprint. In 2022, Adani Wilmar reported that it sourced over 50% of its palm oil through sustainable practices certified by the Roundtable on Sustainable Palm Oil (RSPO). This commitment aligns with global sustainability trends and consumer expectations for environmentally friendly products.

Core Component 3: Innovation

Innovation fuels Adani Wilmar's growth strategy. The company invests significantly in research and development, with an allocation of around 5% of its annual revenue to innovation initiatives. This has led to the introduction of several new products, including fortified oils and health-focused food items. For instance, the launch of the 'Fortune VIVO' range demonstrates its focus on health-oriented products.

Vision Statement of Adani Wilmar Limited

Vision Statement Overview

Adani Wilmar Limited's vision statement emphasizes its commitment to being the most trusted consumer brand in India, aspiring to provide high-quality products that enhance the lives of consumers. The core focus reflects a dedication to innovation, sustainability, and market leadership.

Market Leadership

The company aims to maintain a leading position in the edible oils segment, targeting a market share of approximately 25% by 2024. Currently, Adani Wilmar holds about 19% of the market share in the edible oil sector, indicating a strategic growth trajectory.

Sustainability Initiatives

Adani Wilmar’s vision incorporates sustainability by committing to reduce its carbon footprint and utilizing renewable energy sources. In 2024, the company aims to achieve a significant reduction in emissions by approximately 30% across its operations. The use of sustainable palm oil is projected to increase, moving towards a goal of sourcing 100% of its palm oil from certified sustainable sources.

Consumer Trust and Brand Development

The vision statement reflects Adani Wilmar’s goal to strengthen consumer trust through quality assurance and transparency. The company plans to achieve a brand recall rate of over 80% in the primary markets by 2024. Customer satisfaction scores, currently at 75%, are targeted to improve to above 85%.

Innovation and Product Diversification

Adani Wilmar’s vision includes a strong focus on innovation, with plans to launch new products in health and wellness segments, targeting a 15% growth in this sector by 2024. The company has earmarked approximately ₹500 crores for R&D to develop new product lines.

Financial Performance and Growth Projections

The financial outlook for Adani Wilmar as stated in their vision includes an expected revenue growth rate of 20% year-on-year, aiming to reach revenues of about ₹65,000 crores by the end of FY 2024. Their EBITDA margin is forecasted to maintain a steady range of 7-9%.

Core Values of Adani Wilmar Limited

Integrity

Integrity stands as a cornerstone for Adani Wilmar Limited, guiding the company’s operations and decision-making processes. The commitment to honesty and ethical behavior is evident in various initiatives aimed at fostering transparent practices.

In 2023, Adani Wilmar reported a compliance rate of 100% in its internal audits, reinforcing its dedication to integrity. The company has implemented a whistleblower policy, allowing employees to report unethical practices anonymously, thereby promoting a culture of accountability.

Moreover, adherence to local and international regulations is paramount. The company underwent three external audits in the past year, maintaining its reputation and compliance with regulatory standards, including ISO certifications.

Excellence

Excellence drives Adani Wilmar’s pursuit of quality in its products and services. The company’s investment in research and development demonstrates this commitment, with INR 200 million allocated to R&D efforts in 2023 alone.

The achievements include the launch of a new, high-quality oil product that resulted in a 15% increase in market share in the cooking oil segment. Customer feedback highlighted a 92% satisfaction rate with the latest product offerings, evidencing the commitment to excellence.

Sustainability

Sustainability is integrated into the core values of Adani Wilmar, reflecting a commitment to environmental stewardship. As of 2024, the company has reduced its carbon footprint by 25% compared to 2021 levels, through initiatives such as energy-efficient machinery and renewable energy sourcing.

The company has also partnered with local farmers, promoting sustainable agriculture practices, impacting over 50,000 farmers in the region. This initiative has increased crop yields by 20% while ensuring sustainable farming methods.

Innovation

Innovation is fundamental to Adani Wilmar's strategy, positioning it as a leader in the food and agribusiness sector. The company adopted advanced technologies such as AI and machine learning to optimize supply chain processes, leading to a 30% reduction in operational costs.

In 2023, Adani Wilmar introduced a digital platform for consumer engagement that has attracted over 1 million users in less than a year, enhancing customer interaction and feedback mechanisms.

Collaboration

Collaboration enhances Adani Wilmar's growth trajectory, fostering strong partnerships with stakeholders. The company has established joint ventures with international firms, leading to an increased revenue share of 20% from global markets in 2023.

Through collaborative community programs, Adani Wilmar has invested over INR 100 million in local development projects, benefiting over 200,000 community members through education, health, and infrastructure initiatives.