Mission Statement, Vision, & Core Values (2025) of Berger Paints India Limited.

An Overview of Berger Paints India Limited

General Summary of Berger Paints India Limited

Berger Paints India Limited, established in 1923, is one of the leading paint companies in India. The company offers a wide range of products including decorative paints, industrial coatings, and protective coatings. With a strong presence in both urban and rural markets, Berger Paints operates over 15 manufacturing facilities across the country.

As of 2024, Berger Paints has reported a total sales revenue of approximately ₹9,000 crore. Their extensive product portfolio includes emulsions, enamels, wood finishes, and texture paints, catering to various consumer needs.

Company's Financial Performance in the Latest Financial Reports

In the financial year ending March 2024, Berger Paints reported a record-breaking revenue of ₹9,100 crore, representing a year-on-year growth of 15%. The primary driver of this remarkable growth was the sales of their decorative paints, which contributed approximately 70% of total revenue.

Berger Paints also saw a significant expansion in market share, now standing at 20% of the Indian paint industry. With a focus on premium products and sustainability, the company has shown strong performance in urban markets, particularly in metropolitan areas. The table below highlights key financial metrics from the latest reporting period:

Introduction to Berger Paints as an Industry Leader

As one of the leading companies in the Indian paint industry, Berger Paints has consistently demonstrated strong performance through innovative products and effective marketing strategies. The company focuses on quality, has embraced sustainability in its operations, and invests significantly in research and development. Their commitment to excellence makes them a respected name in the sector.

For those interested in understanding more about Berger Paints' successful journey, their strategies, and market positioning, further information is available below.

Mission Statement of Berger Paints India Limited

Mission Statement of Berger Paints India Limited

Berger Paints India Limited has a mission statement that articulates its commitment to quality, customer satisfaction, and sustainable business practices. The mission statement reflects the company's dedication to delivering innovative solutions while maintaining high ethical standards and contributing positively to the community and environment.

Core Component 1: Quality

The first core component of Berger Paints' mission statement focuses on delivering high-quality products. The company emphasizes the importance of superior materials and technology in its paint manufacturing process.

As per the latest financial reports, Berger Paints has achieved a robust revenue of ₹9,180 crores for the fiscal year 2022-2023, a growth of 13.3% year-on-year. This growth can be attributed to its strong market position and commitment to quality.

Core Component 2: Customer Satisfaction

The second core component emphasizes the company's aim to exceed customer expectations through exceptional service and product offerings. Berger Paints actively engages with its customers to understand their needs and preferences, ensuring that products are tailored accordingly.

According to a recent survey, the company's customer satisfaction index stands at 87%, showcasing its commitment to delivering quality services. In addition, Berger Paints boasts a network of over 30,000 dealers across India, facilitating easy access to its products.

Core Component 3: Sustainability

The final component of the mission statement highlights Berger Paints' dedication to sustainable practices. The company is focused on reducing its environmental footprint by implementing eco-friendly manufacturing processes and sourcing sustainable materials.

In 2022, Berger Paints invested ₹150 crores in renewable energy projects, which are projected to cut down carbon emissions by 20,000 tons annually. Furthermore, the company has launched a range of eco-friendly paints, known as 'Berger Green,' which include products with low volatile organic compounds (VOCs).

These components of the mission statement collectively demonstrate Berger Paints' strategic commitment to long-term growth, stakeholder engagement, and responsibility towards the environment. The company's ability to innovate while staying true to its mission is a key driver of its success in the competitive paint industry.

Vision Statement of Berger Paints India Limited

Vision for Sustainable Growth

Berger Paints India Limited envisions a sustainable growth model that integrates environmental responsibility into its business operations. The company aims to minimize its carbon footprint by adopting sustainable manufacturing practices, thereby positioning itself as a leader in the eco-friendly paint sector.

In the fiscal year 2022-2023, Berger Paints reported a reduction of 15% in greenhouse gas emissions per ton of product manufactured compared to the previous year, demonstrating its commitment to environmental sustainability.

Innovation in Product Development

The vision includes a strong emphasis on innovation, with plans to invest ₹200 crores in research and development by the end of 2024. This investment is aimed at formulating advanced, high-performance paints that meet evolving consumer preferences and regulatory standards.

In 2023, Berger launched a new range of water-based paints that offer low VOC emissions, catering to the rising demand for healthier living spaces. This line has already contributed to a 10% increase in sales compared to traditional oil-based products.

Market Leadership and Expansion

Berger Paints aims to strengthen its market leadership by expanding its distribution network across India and targeting international markets. The company’s strategic goal for 2024 includes increasing its market share by 5%, capitalizing on both urban and rural expansion opportunities.

As of Q2 2023, Berger Paints held a market share of 20% in the domestic decorative paints segment, reflecting its strong brand presence and consumer loyalty.

Customer-Centric Approach

Central to its vision is a customer-centric approach, which emphasizes understanding consumer needs and preferences. Berger Paints plans to enhance its customer engagement initiatives, aiming to increase customer satisfaction scores by 15% by 2024.

In a recent survey conducted in early 2023, Berger Paints received a satisfaction score of 86%, indicating strong brand loyalty and positive customer experiences, which the company aims to build upon.

Community Engagement and Development

Berger Paints is committed to community development programs, focusing on improving education and health in the communities where it operates. The company allocates approximately ₹50 crores annually for various CSR activities.

In 2023, Berger Paints successfully launched an initiative that provided educational scholarships to 1,000 underprivileged children, impacting local communities positively and reinforcing its corporate responsibility ethos.

Core Values of Berger Paints India Limited

Integrity

The core value of integrity at Berger Paints India Limited emphasizes ethical conduct and transparency in business operations.

In 2024, Berger Paints continued to uphold integrity by adhering to stringent quality standards across its supply chain. The company's commitment is reflected in its adherence to the ISO 9001:2015 certification, ensuring that its management system meets the highest quality benchmarks.

The company implements a transparent pricing policy, ensuring that its customers are aware of all costs associated with its products. This approach has been crucial, especially with a 10% increase in product prices due to rising raw material costs in the past year.

Innovation

Innovation drives Berger Paints to create high-quality and sustainable products in the competitive paint industry.

In 2024, the company invested approximately INR 150 crore in research and development, focusing on eco-friendly paints. The introduction of its new range of water-based paints is a practical example, which accounted for 25% of total sales in the first quarter of 2024.

Berger Paints also launched a ‘Digital Paint Calculator’ application, which allows consumers to estimate the quantity of paint needed for projects. This initiative has increased customer engagement by 30%.

Customer Centricity

Customer centricity is at the heart of Berger Paints’ operations, fostering long-term relationships with clients.

The company’s customer service initiatives include a dedicated helpline that recorded over 50,000 queries in 2023, reflecting a strong commitment to addressing customer needs. Berger Paints also held over 150 workshops in 2023 to educate consumers about product usage, enhancing overall customer satisfaction.

To underline its focus on customer feedback, Berger Paints uses data analytics to track customer preferences and trends, leading to an improvement in product offerings by 15% in the last fiscal year.

Environmental Responsibility

Berger Paints is dedicated to minimizing its environmental footprint through sustainable practices.

In 2024, the company reduced its carbon emissions by 20% compared to 2023, aligning with global sustainability goals. Berger Paints has pledged to achieve 100% waste utilization in its manufacturing processes by 2025.

Additionally, the launch of the ‘Green Certificate’ for its product line has contributed significantly to the brand’s eco-conscious image, with sales of certified products increasing by 40% within a year.

Teamwork

Teamwork at Berger Paints is about fostering collaboration and unity to achieve shared goals.

The company implemented several internal initiatives in 2024, including cross-functional projects that have led to a 15% increase in operational efficiency. Collaborative training programs have been rolled out, with over 80% employee participation, promoting a culture of teamwork and shared responsibility.

Additionally, Berger Paints organized team-building events that saw over 1,000 employees participating, reinforcing a sense of community and enhancing productivity.