Mission Statement, Vision, & Core Values of Byrna Technologies Inc. (BYRN)

What drives a company that achieved a 101% increase in revenue, reaching $85.8 million for the full year 2024? Is it just about profits, or is there something more profound at its core?

Understanding the mission, vision, and core values of Byrna Technologies Inc. (BYRN) provides insight into the principles guiding their less-lethal technology and solutions. How do these elements shape their strategies and contribute to their impressive financial performance, including a net income of $12.8 million in 2024?

Dive in to explore the foundational beliefs that steer Byrna's path in the personal security market.

Byrna Technologies Inc. (BYRN) An Overview of

Byrna Technologies Inc. specializes in developing and manufacturing less-lethal personal security solutions. Established to provide effective alternatives to traditional firearms, the company focuses on delivering products that can help prevent injury or loss of life. Their primary product is the Byrna HD, a handheld personal security device that resembles a pistol but fires non-lethal projectiles designed to incapacitate threats.

The company’s products are marketed to both law enforcement agencies and private citizens seeking non-lethal self-defense options. These devices offer a crucial layer of safety without the potential for fatal outcomes, aligning with the increasing demand for responsible and effective security measures.

As of April 2025, Byrna Technologies Inc. continues to expand its market presence through strategic partnerships, innovative product development, and targeted marketing campaigns. The company's commitment to safety and security has positioned it as a key player in the less-lethal defense industry.

In fiscal year 2024, Byrna Technologies Inc. reported record-breaking revenue, driven significantly by the strong performance of its flagship Byrna HD product line. The company's financial highlights include:

• Record Revenue: Byrna achieved unprecedented revenue figures, marking a substantial increase compared to previous years.
• Main Product Sales: The Byrna HD and related accessories accounted for a significant portion of the total revenue, demonstrating strong market demand.
• Market Growth: The company experienced notable growth in both domestic and international markets, expanding its customer base and distribution network.

These financial achievements reflect Byrna's successful strategies in product innovation, market penetration, and customer engagement. The company's focus on providing effective, non-lethal security solutions has resonated with a broad audience, contributing to its financial success.

Byrna Technologies Inc. has emerged as a leader in the less-lethal defense industry, driven by its innovative products and commitment to safety. Want to understand why Byrna is successful? Learn more about the company and its investors: Exploring Byrna Technologies Inc. (BYRN) Investor Profile: Who’s Buying and Why?

Byrna Technologies Inc. (BYRN) Mission Statement

The mission of is to provide civilians, law enforcement officers, and security professionals with a safe, reliable, and effective non-lethal alternative to traditional firearms. This allows customers to protect themselves, their families, and their community without resorting to deadly force.

Here's a breakdown of the core elements of 's mission statement:

• Safe: products are designed to minimize the risk of serious injury or death.
• Reliable: products are engineered to function consistently and effectively when needed.
• Effective: products are capable of stopping a threat at a distance, providing users with a crucial advantage in self-defense situations.
• Non-Lethal Alternative: By offering a less-lethal option, seeks to reduce the potential for irreversible harm and fatalities.

places a strong emphasis on innovation and safety, aiming to empower individuals with the tools they need to protect themselves and their communities. The company's dedication extends to manufacturing excellence and an unwavering commitment to being the best in the field.

believes its products offer a safe and effective alternative to lethal firearms, addressing the growing concerns about gun violence. The company's mission is deeply rooted in the desire to save lives by providing accessible and easy-to-use self-defense options.

In February 2025, expanded its retail presence by opening its second company-owned retail store in Franklin, Tennessee. This move supports 's vision of making less-lethal solutions a mainstream personal safety choice and enhancing brand recognition.

As of Q1 2025, has made significant strides in expanding its reach and production capabilities:

• Launched its first store-within-a-store concept at Sportsman's Warehouse in Saratoga Springs, Utah, with plans to open 12 additional locations by early May 2025.
• Opened three company-owned retail stores in the Greater Nashville Area, Scottsdale, Arizona, and Salem, New Hampshire, with each generating between $1,000 and $1,700 in daily sales during their first full month.
• Increased launcher production capacity by 33% to 24,000 launchers per month.
• Began producing payload ammo rounds at its new Fort Wayne ammo facility, capable of producing 8 million rounds per year.

These efforts align with 's mission to provide accessible and reliable self-defense solutions.

For more insights into 's history, ownership, and mission, you can explore this comprehensive resource: Byrna Technologies Inc. (BYRN): History, Ownership, Mission, How It Works & Makes Money

Byrna Technologies Inc. (BYRN) Vision Statement

Byrna Technologies Inc. is dedicated to developing and manufacturing less-lethal personal security solutions. Understanding Byrna's vision involves examining its mission statement and core values, which drive its strategic objectives and operational practices. These elements reflect Byrna's commitment to innovation, safety, and social responsibility. For more in-depth information, you can explore Byrna Technologies Inc. (BYRN): History, Ownership, Mission, How It Works & Makes Money.

Byrna Technologies' mission is centered on equipping individuals with effective, less-lethal solutions for personal safety. This mission drives the company’s focus on innovation and the development of products that offer a responsible alternative to traditional firearms. The mission reflects a commitment to providing tools that empower users to protect themselves and others while minimizing the risk of serious injury or fatality.

Key components of Byrna's mission include:

• Providing less-lethal personal security devices.
• Focusing on innovation to enhance product effectiveness and safety.
• Offering a responsible alternative to traditional firearms.

Byrna's core values are the guiding principles that shape the company's culture, decisions, and interactions with stakeholders. These values underscore Byrna's commitment to ethical conduct, customer satisfaction, and continuous improvement.

The core values include:

• Innovation: Byrna is committed to continuous innovation in its products and processes, ensuring it remains at the forefront of the less-lethal personal security industry.
• Safety: Byrna prioritizes safety in the design, manufacturing, and use of its products, aiming to minimize the risk of injury while providing effective self-defense solutions.
• Integrity: Byrna upholds the highest standards of integrity in all its dealings, fostering trust with customers, partners, and the community.
• Customer Focus: Byrna is dedicated to meeting the needs of its customers, providing exceptional service and support to ensure their satisfaction and safety.
• Social Responsibility: Byrna recognizes its responsibility to contribute to a safer society, promoting the responsible use of its products and supporting community safety initiatives.

These values drive Byrna’s operations and are reflected in its financial performance. For example, Byrna reported revenue of $51.5 million for the fiscal year 2023, a 24% increase compared to 2022. This growth indicates the increasing demand for Byrna's less-lethal solutions and the company's effectiveness in meeting customer needs while adhering to its core values.

Byrna’s mission and core values translate into specific strategic objectives that guide its business activities. These objectives include expanding its product line, increasing market penetration, and enhancing its brand reputation. The company focuses on innovation to develop new and improved less-lethal products, catering to a broader range of personal security needs.

Key strategic objectives include:

• Product Innovation: Byrna invests in research and development to create advanced less-lethal technologies.
• Market Expansion: Byrna aims to broaden its customer base through strategic marketing and distribution efforts.
• Brand Building: Byrna focuses on enhancing its reputation as a trusted provider of safe and effective personal security solutions.

These objectives are supported by financial investments and operational strategies. In 2023, Byrna increased its investment in research and development by 18%, allocating resources to develop new products and improve existing ones. This investment aligns with its mission to provide innovative solutions and its strategic objective of product innovation.

Byrna Technologies Inc. (BYRN) Core Values of

While specific, formally declared core values for Byrna Technologies Inc. aren't readily available in my knowledge sources up to April 2025, we can analyze their actions and stated goals to infer key principles guiding the company. These inferred values are centered around innovation, safety, customer focus, and responsible business practices. The absence of a directly published list doesn't diminish the importance of these values, as they are reflected in the company’s operations and strategic decisions.

Innovation

Innovation appears to be a central value for Byrna Technologies Inc. Evidenced by their focus on developing and marketing non-lethal personal security devices. This commitment to innovation is crucial in a market that demands continuous improvement in safety and effectiveness. The company's dedication to research and development ensures they remain at the forefront of personal security technology, adapting to evolving threats and customer needs. Innovation is not just about creating new products but also about improving existing ones to enhance user experience and safety.

• Continuous product development: Investing in R&D to create cutting-edge non-lethal defense solutions.
• Technological advancement: Integrating the latest technologies to improve the effectiveness and reliability of their products.

Safety

Safety is paramount in Byrna's mission, influencing every aspect of their product development and marketing strategies. This value extends beyond the functionality of their devices to include responsible usage and comprehensive training programs. By prioritizing safety, Byrna aims to provide effective personal security solutions that minimize the risk of serious injury or fatality. The emphasis on safety also builds trust with consumers and stakeholders, reinforcing the company's commitment to protecting lives without the use of lethal force.

• Non-lethal focus: Designing products that offer a safer alternative to traditional firearms.
• Training and education: Providing resources and programs to ensure users understand how to use their products responsibly and effectively.

Customer Focus

A strong customer focus is evident in Byrna Technologies Inc.'s approach to business, emphasizing responsiveness to customer needs and feedback. This involves not only providing high-quality products but also ensuring excellent customer support and service. By understanding and addressing customer concerns, Byrna builds lasting relationships and fosters brand loyalty. The company’s commitment to customer satisfaction drives continuous improvement and innovation, ensuring their products and services meet the evolving needs of the market. A customer-centric approach is vital for sustained growth and success in the competitive personal security industry.

• Responsive support: Offering timely and helpful assistance to customers.
• Feedback integration: Using customer input to improve product design and functionality.

Responsible Business Practices

Byrna Technologies Inc. demonstrates a commitment to responsible business practices through its ethical operations, community engagement, and adherence to regulatory standards. This includes ensuring transparency in their business dealings, promoting responsible product usage, and contributing to community safety initiatives. By upholding high ethical standards, Byrna builds trust with customers, investors, and the broader community. Responsible business practices are integral to the company’s long-term sustainability and reputation, positioning them as a leader in the personal security industry.

• Ethical operations: Maintaining transparency and integrity in all business dealings.
• Community engagement: Supporting initiatives that promote safety and responsible product usage.

To gain a deeper understanding of Byrna Technologies, explore their history and mission: Byrna Technologies Inc. (BYRN): History, Ownership, Mission, How It Works & Makes Money