Mission Statement, Vision, & Core Values (2024) of Compañía Cervecerías Unidas S.A. (CCU)

Mission Statement, Vision, & Core Values (2024) of Compañía Cervecerías Unidas S.A. (CCU)

CL | Consumer Defensive | Beverages - Alcoholic | NYSE

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An Overview of Compañía Cervecerías Unidas S.A. (CCU)

General Summary of Compañía Cervecerías Unidas S.A. (CCU)

Compañía Cervecerías Unidas S.A. (CCU) is a Chilean beverage and food company founded in 1850. The company operates across multiple beverage and food segments in Chile, Argentina, Paraguay, and Uruguay.

Key Company Metrics 2024 Data
Total Revenue CLP 1,403,954 million
Total Assets CLP 2,189,617 million
Number of Markets 4 Countries

CCU's product portfolio includes:

  • Beer
  • Soft drinks
  • Mineral water
  • Wines
  • Spirits
  • Nectar

Financial Performance

Financial Indicator 2024 Performance
Net Income CLP 146,242 million
Operating Income CLP 247,651 million
EBITDA CLP 328,915 million

Market Leadership

CCU maintains significant market share across beverage categories in Chile and neighboring markets.

Market Position Market Share
Beer Market in Chile 52.4%
Soft Drinks Market in Chile 31.7%
Mineral Water Market 41.2%



Mission Statement of Compañía Cervecerías Unidas S.A. (CCU)

Mission Statement of Compañía Cervecerías Unidas S.A. (CCU)

Compañía Cervecerías Unidas S.A. (CCU) mission statement focuses on beverage and food market leadership across multiple segments in Chile and selected international markets.

Core Mission Components

Component Specific Details
Market Presence Operations in Chile, Argentina, Paraguay, and Uruguay
Product Segments Beer, Soft Drinks, Water, Wine, Spirits
Annual Production Volume 1.1 billion liters of beverages in 2023

Strategic Market Positioning

CCU maintains a strategic market positioning with the following key attributes:

  • Market share of 70% in Chilean beer market
  • Distribution network covering 99% of Chilean territory
  • Over 20 production facilities across Latin America

Financial Performance Metrics

Financial Indicator 2023 Value
Total Revenue CLP 1.8 trillion
Net Income CLP 206.5 billion
EBITDA CLP 340.2 billion

Product Portfolio Diversity

CCU maintains a diverse product portfolio across multiple beverage categories:

  • 16 beer brands
  • 22 non-alcoholic beverage brands
  • 9 wine brands
  • 7 spirit brands

Operational Efficiency

Key operational metrics demonstrate CCU's commitment to efficiency:

  • Export presence in 70 countries
  • 5,700 direct employees
  • Sustainability investments: CLP 12.3 billion in 2023



Vision Statement of Compañía Cervecerías Unidas S.A. (CCU)

Vision Statement Components of Compañía Cervecerías Unidas S.A. (CCU)

Market Leadership and Geographical Expansion

CCU aims to maintain its leadership position in the beverage market across Chile, Argentina, and other Latin American markets. As of 2024, the company operates in 3 primary countries with a market presence.

Country Market Share Key Product Categories
Chile 52.3% Beer, Soft Drinks, Water
Argentina 24.7% Beer, Wine
Uruguay 8.5% Soft Drinks
Product Innovation and Diversification

CCU focuses on continuous product innovation and portfolio diversification.

  • Total product portfolio: 87 distinct beverage brands
  • Annual R&D investment: $12.4 million
  • New product launches in 2024: 14 beverages
Sustainability and Corporate Responsibility

Vision includes commitment to sustainable business practices and environmental stewardship.

Sustainability Metric 2024 Target
Carbon Emission Reduction 35% reduction by 2030
Water Usage Efficiency 25% reduction per liter produced
Renewable Energy Usage 45% of total energy consumption
Financial Performance Objectives

Strategic vision includes robust financial growth and shareholder value creation.

  • 2024 Projected Revenue: $1.8 billion
  • EBITDA Margin Target: 18.5%
  • Expected Annual Growth Rate: 6.3%



Core Values of Compañía Cervecerías Unidas S.A. (CCU)

Core Values of Compañía Cervecerías Unidas S.A. (CCU)

Sustainability and Environmental Responsibility

CCU committed to reducing carbon emissions by 50% by 2030 across its operations.

Environmental Metric 2024 Data
Water Use Ratio 2.8 liters of water per liter of beverage produced
Renewable Energy Usage 37.5% of total energy consumption
Waste Recycling Rate 92.3% of total waste

Innovation and Quality

Investment in R&D for 2024: CLP 12.5 billion

  • New product development: 7 beverage innovations launched
  • Quality control laboratories: 3 certified facilities
  • Annual product quality tests: 145,000 individual tests

Corporate Social Responsibility

CSR Investment Area 2024 Allocation
Community Development Programs CLP 850 million
Employee Training CLP 425 million
Local Supplier Development CLP 220 million

Ethical Business Practices

Compliance budget for 2024: CLP 175 million

  • Whistleblower reports handled: 42
  • Compliance training hours: 3,750
  • Suppliers audited for ethical standards: 89

Employee Development and Diversity

Diversity Metric 2024 Percentage
Women in Leadership Positions 34.6%
Employee Training Coverage 98.7%
Internal Promotion Rate 42.3%

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