Mission Statement, Vision, & Core Values of CDW Corporation (CDW)

How does a company stay true to its purpose while navigating the ever-changing currents of the market? For CDW Corporation, a leading provider of technology solutions, the answer lies in its clearly defined mission, vision, and core values. In 2024, the company reported $20.999 billion in net sales, a 1.8% decrease compared to 2023, highlighting the importance of a strong guiding framework during fluctuating financial times. But what exactly are these guiding principles, and how do they influence the organization's strategy and operations?

CDW Corporation (CDW) An Overview of

Founded in 1984, CDW Corporation has grown into a leading provider of technology solutions to business, government, education, and healthcare organizations. CDW offers a comprehensive array of products and services, encompassing hardware, software, cloud solutions, and IT services. As of April 2025, CDW continues to help its clients leverage technology to enhance their performance and achieve their goals.

CDW’s offerings include:

• Hardware: Laptops, desktops, servers, and networking equipment
• Software: Operating systems, security software, and productivity applications
• Cloud Solutions: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS)
• IT Services: Consulting, implementation, and managed services

In its most recent financial reports, CDW showcased a strong performance, underlining its position in the technology solutions market. The company achieved record-breaking revenue, driven significantly by robust sales in its core product categories. This financial success reflects CDW's ability to meet the evolving technology needs of its diverse customer base and capitalize on growth opportunities in key markets.

CDW's financial highlights include:

• Record revenue driven by strong performance in main product sales.
• Significant growth in key markets, reflecting successful expansion strategies.
• Strong financial health, enabling continued investment in innovation and customer service.

CDW Corporation stands as a leader in providing integrated IT solutions, renowned for its extensive product portfolio and commitment to customer success. To understand more about CDW's financial stability and investment potential, explore Breaking Down CDW Corporation (CDW) Financial Health: Key Insights for Investors.

CDW Corporation (CDW) Mission Statement

CDW Corporation's mission statement reflects its commitment to helping customers achieve their goals through technology. While a specific, publicly declared mission statement can be difficult to pinpoint, CDW's actions, values, and communications consistently emphasize its dedication to customer success and technological innovation.

CDW focuses on being a trusted technology advisor, offering a wide range of products and services to businesses, governments, education, and healthcare organizations. Their approach involves understanding each customer's unique needs and providing tailored solutions to help them thrive. This dedication is evident in their service offerings and customer-centric approach.

Here are some core components that define CDW's mission, based on their operational focus and values:

• Customer Success: CDW aims to empower its customers by providing the technology and support they need to achieve their business objectives.
• Comprehensive Solutions: CDW offers a broad portfolio of products, services, and expertise, ensuring that customers can address all their technology needs through a single, reliable partner.
• Innovation and Adaptability: CDW continuously evolves to stay ahead of technological advancements, providing customers with the latest and most effective solutions.

CDW’s commitment to these principles is further demonstrated by their financial performance and customer satisfaction rates. In the fiscal year 2024, CDW reported net sales of $23.3 billion, reflecting their strong market position and customer trust. This financial success underscores their ability to deliver value and meet the evolving needs of their diverse customer base.

CDW’s dedication extends beyond financial metrics. They actively invest in training and development for their team, ensuring they have the expertise to provide top-notch service. Additionally, CDW focuses on building long-term relationships with their customers, understanding their unique challenges, and offering customized solutions. This approach is evident in their high customer retention rates and positive feedback.

CDW's mission is also reflected in its corporate responsibility initiatives. The company is committed to sustainability, diversity, and inclusion, aligning its business practices with broader social and environmental goals. This commitment enhances its reputation and resonates with customers who value ethical and responsible business practices.

For those interested in learning more about CDW and its investors, you can explore: Exploring CDW Corporation (CDW) Investor Profile: Who’s Buying and Why?

CDW Corporation (CDW) Vision Statement of

CDW Corporation's vision, mission, and core values reflect its commitment to being a leading IT solutions provider. These guiding principles shape the company's strategies, culture, and interactions with customers, partners, and employees. As of April 2025, understanding these elements provides insight into CDW's goals and operational philosophy. For more background, you might find this resource helpful: CDW Corporation (CDW): History, Ownership, Mission, How It Works & Makes Money.

CDW's mission statement is centered around being a trusted advisor to its customers. This involves:

• Helping customers achieve their goals by delivering technology solutions and services.
• Providing expertise and guidance to navigate the complex IT landscape.
• Building long-term relationships based on trust and mutual success.

This mission drives CDW to offer tailored solutions, ensuring that businesses and organizations can leverage technology effectively. In 2024, CDW reported net sales of $23.35 billion, underscoring its significant role in the IT solutions market. This financial success is a testament to the company's ability to execute its mission and deliver value to its customers.

CDW aims to be the premier IT solutions provider. This vision encompasses several key areas:

• Market Leadership: Maintaining a leading position in the IT solutions and services industry.
• Customer Satisfaction: Being recognized for exceptional customer service and support.
• Innovation: Continuously adapting and offering innovative solutions to meet evolving customer needs.
• Employee Development: Fostering a culture of growth and providing opportunities for employees to excel.

Achieving this vision requires CDW to stay ahead of technological trends, invest in its workforce, and prioritize customer relationships. The company's investments in research and development, along with strategic acquisitions, reflect its commitment to innovation and market leadership. For example, CDW's focus on expanding its cloud and security offerings aligns with the growing demand for these solutions, demonstrating its proactive approach to meeting customer needs.

CDW's core values define the company's culture and guide its behavior. These values include:

• Customer Focus: Putting the customer at the center of everything they do.
• Integrity: Maintaining the highest ethical standards in all interactions.
• Teamwork: Collaborating to achieve common goals.
• Accountability: Taking ownership of results and commitments.
• Innovation: Embracing creativity and continuous improvement.

These values shape how CDW employees interact with each other, customers, and partners. The emphasis on integrity and accountability builds trust, while the focus on teamwork and innovation drives collaboration and problem-solving. CDW's commitment to these values is evident in its employee training programs and performance management systems, which reinforce the importance of ethical behavior and customer satisfaction.

CDW Corporation (CDW) Core Values of

CDW Corporation's mission is to help their customers achieve their goals by delivering integrated solutions and services that optimize their technology investments. Their vision is to be the leading IT solutions provider, recognized for their expertise, customer focus, and commitment to excellence. These guide CDW's actions and decisions, shaping its culture and approach to business.

CDW's core values are centered around:

• Customer Focus
• Partnership
• Integrity
• Inclusion and Diversity
• Responsibility

Customer Focus

CDW places immense importance on understanding and meeting customer needs. This involves not only providing the right technology solutions but also building lasting relationships based on trust and mutual success. By prioritizing the customer experience, CDW aims to be a trusted advisor and partner in their clients' technology journeys.

CDW's commitment to customer focus is demonstrated through various initiatives:

• Dedicated Account Teams: CDW assigns dedicated account teams to provide personalized support and guidance to each customer.
• Customer Satisfaction Surveys: CDW regularly conducts customer satisfaction surveys to gather feedback and identify areas for improvement.
• Customer Advisory Boards: CDW hosts customer advisory boards to gain insights into customer needs and preferences.

Partnership

CDW recognizes that strong partnerships are essential for delivering comprehensive solutions to its customers. This involves collaborating with leading technology vendors, industry experts, and other organizations to provide a wide range of products, services, and expertise. By fostering a collaborative ecosystem, CDW can offer its customers the best possible solutions to meet their unique needs.

Examples of CDW's commitment to partnership include:

• Strategic Alliances: CDW forms strategic alliances with leading technology vendors to offer its customers cutting-edge solutions.
• Channel Partner Programs: CDW participates in channel partner programs to expand its reach and provide customers with access to a wider range of products and services.
• Industry Events: CDW sponsors and participates in industry events to connect with partners and customers.

Integrity

CDW operates with the highest ethical standards in all its business dealings. This means being honest, transparent, and accountable in its interactions with customers, partners, employees, and shareholders. By upholding a strong commitment to integrity, CDW builds trust and maintains its reputation as a responsible and ethical organization.

CDW's commitment to integrity is reflected in its:

• Code of Business Conduct and Ethics: CDW has a comprehensive code of conduct that outlines the ethical standards expected of all employees.
• Compliance Programs: CDW has robust compliance programs in place to ensure adherence to all applicable laws and regulations.
• Ethics Hotline: CDW provides an ethics hotline for employees and stakeholders to report any concerns or violations of its code of conduct.

Inclusion and Diversity

CDW embraces diversity and inclusion as essential for creating a vibrant and innovative workplace. This means fostering a culture where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents. By promoting diversity and inclusion, CDW can attract and retain top talent, enhance creativity and innovation, and better serve its diverse customer base.

CDW's commitment to inclusion and diversity is demonstrated through:

• Diversity and Inclusion Programs: CDW has a variety of diversity and inclusion programs in place to promote awareness, understanding, and inclusion.
• Employee Resource Groups: CDW supports employee resource groups that provide a forum for employees to connect, share experiences, and advocate for diversity and inclusion.
• Diversity Training: CDW provides diversity training to all employees to promote awareness and understanding of diversity and inclusion issues.

Responsibility

CDW takes its responsibility to the environment, its communities, and its stakeholders seriously. This involves minimizing its environmental impact, supporting local communities through charitable giving and volunteerism, and operating in a socially responsible manner. By embracing corporate social responsibility, CDW can contribute to a more sustainable and equitable future.

Examples of CDW's commitment to responsibility include:

• Environmental Sustainability Initiatives: CDW has implemented various environmental sustainability initiatives to reduce its carbon footprint and promote environmental stewardship.
• Community Involvement Programs: CDW supports local communities through charitable giving, volunteerism, and partnerships with non-profit organizations.
• Ethical Sourcing Practices: CDW is committed to ethical sourcing practices and works with its suppliers to ensure that they adhere to high standards of social and environmental responsibility.