Mission Statement, Vision, & Core Values (2025) of Coromandel International Limited.

An Overview of Coromandel International Limited

General Overview of Coromandel International Limited

Coromandel International Limited, established in 1961, is one of India's leading fertiliser companies, focusing on the manufacture of phosphatic and potassic fertilisers. The company is part of the Murugappa Group. With a robust portfolio, Coromandel produces a variety of products including Urea, Di-Ammonium Phosphate (DAP), Muriate of Potash (MOP), and Bio-fertilizers. As of 2024, the company's sales have reached approximately INR 13,500 crores, reflecting a significant growth trajectory in its operational performance.

Financial Performance in Latest Reporting Period

In the latest financial report for the year ending March 2024, Coromandel International Limited reported a record-breaking revenue of INR 15,000 crores, a remarkable increase from INR 12,000 crores in the previous fiscal year. The company’s net profit surged to INR 1,400 crores, marking an increase of 16% year-over-year. The major contribution came from the sales of DAP and NPK (Nitrogen, Phosphorus, and Potassium) fertilisers, which accounted for over 70% of total revenue.

Coromandel’s export performance also showed substantial growth, with shipments rising by 25% in the current financial year. The company expanded its reach into international markets, particularly in Africa and South Asia, where it holds a competitive edge due to its diverse product range.

Coromandel International as a Leader in the Industry

Coromandel International Limited is recognized as one of the leaders in the fertiliser industry in India. The company’s sustainable practices and commitment to quality have positioned it well in a competitive market. Its innovative approach to product development, particularly in the area of eco-friendly and organic fertilisers, aligns with the growing demand for sustainable agricultural solutions.

The company's vision includes a focus on enhancing agricultural productivity and promoting sustainable farming practices. As demand for agricultural products continues to increase, Coromandel International is strategically poised for future growth, reinforcing its status as a market leader. Investors and stakeholders are encouraged to explore more about how Coromandel maintains its competitive edge and drives success in the rapidly evolving agricultural sector.

Mission Statement of Coromandel International Limited

Mission Statement of Coromandel International Limited

The mission statement of Coromandel International Limited serves as a guiding principle for the company's strategic direction and operational goals. It emphasizes the commitment to fostering agricultural growth through innovative solutions while enhancing sustainability. The company's mission is to provide high-quality products and services to its customers, thereby contributing to the overall agricultural productivity in the regions it operates.

Core Component 1: Commitment to Agricultural Enhancement

Coromandel International aims to enhance agricultural productivity by offering a range of products tailored to the needs of farmers. The company focuses on developing innovative fertilizers and crop protection solutions. As per the latest data, Coromandel's market share in the fertilizers segment stands at approximately 12% in India, positioning it as one of the leading players in the industry.

In 2023, the company reported a revenue of approximately INR 12,900 crore (around USD 1.7 billion), showcasing a growth of 16% compared to the previous year. This growth can be attributed to the increased demand for sustainable agricultural solutions amidst rising food security concerns.

Core Component 2: Quality of Products and Services

Quality is a cornerstone of Coromandel's mission, reflected in its rigorous testing and development processes. The company invests around 5% of its annual revenue in research and development (R&D), which amounted to approximately INR 645 crore in 2023. Through this investment, Coromandel has introduced several new products that meet international quality standards.

In 2022, the company achieved a customer satisfaction rating of 92%, indicating a strong preference for its products in the market. Additionally, Coromandel's fertilizers are certified by the Bureau of Indian Standards (BIS), ensuring they meet national quality benchmarks.

Core Component 3: Sustainability and Environmental Responsibility

Coromandel's mission emphasizes sustainability in agricultural practices. The company has committed to reducing its carbon footprint by 30% by 2030. In 2023, Coromandel implemented eco-friendly practices that decreased energy consumption by 15% across its manufacturing facilities.

Furthermore, as part of its sustainability initiatives, Coromandel has been actively involved in promoting organic farming. In 2022, the company reported that it had partnered with over 25,000 farmers across India to facilitate the use of organic fertilizers, thereby enhancing soil health and increasing biodiversity.

Vision Statement of Coromandel International Limited

Vision for Sustainable Agriculture

Coromandel International Limited aims to be a leading player in sustainable agriculture, promoting environmentally friendly practices and innovations. In 2023, the company reported a revenue of ₹14,892 crores, reflecting a growth in its commitment to sustainable practices.

Innovation and Research

The vision includes significant investment in research and development. In FY 2022-2023, Coromandel invested ₹165 crores in R&D initiatives focused on developing new fertilizers and crop protection solutions that enhance productivity while minimizing environmental impact.

Global Market Presence

Coromandel International aspires to expand its global footprint. As of 2023, the company exported products to over 70 countries, contributing to approximately 15% of its total revenue, equating to ₹2,234 crores.

Enhancing Farmer Livelihoods

The vision emphasizes improving farmers' livelihoods through education and support. In 2023, the company engaged with over 2 million farmers through various extension programs aimed at increasing crop yield and income.

Digital Transformation

Coromandel is also focused on digital transformation in agriculture. By 2024, the company aims to implement digital solutions to assist farmers, with an expected budget allocation of ₹100 crores for technology integration and platforms supporting precision agriculture.

Commitment to Quality

Coromandel's vision also includes a commitment to high-quality products. The company achieved a 98% customer satisfaction rating in 2023, driven by stringent quality controls and customer feedback mechanisms.

Partnerships and Collaborations

Lastly, the company seeks to build strategic partnerships. In 2023, Coromandel entered into 5 new collaborations with international agritech firms to bolster innovation and expand its product line.

Core Values of Coromandel International Limited

Integrity

Integrity is a fundamental value for Coromandel International Limited, reflecting its commitment to ethical practices and transparency in all business dealings.

In 2024, Coromandel has implemented robust compliance programs, conducting 20 internal audits across different departments to ensure adherence to regulatory standards. The company also maintains an open-door policy, encouraging employees to report unethical behavior without fear of retaliation.

Customer Centricity

Coromandel places a high priority on customer satisfaction, aiming to meet the diverse needs of its clients in the agricultural sector.

The company launched the 'Customer First' initiative, which includes a dedicated customer service team that resolved 95% of complaints within 24 hours in Q1 2024. Additionally, Coromandel has expanded its product line to include environmentally friendly fertilizers, responding to customer demand for sustainable options.

Innovation

Innovation is crucial for Coromandel to maintain its competitive edge and address emerging challenges in agriculture.

In 2024, Coromandel has invested ₹600 crore ($72 million) in research and development, focusing on bio-based solutions and precision agriculture technologies. The launch of a new bio-pesticide product line has contributed to a 15% increase in market share in the pest control segment during the first half of the fiscal year.

Sustainability

Sustainability is an integral part of Coromandel's operational philosophy, ensuring that business practices minimize environmental impact.

Coromandel achieved a 30% reduction in carbon emissions in 2024 compared to the previous year, largely through energy-efficient practices and the adoption of renewable energy sources. The company also has committed to converting 50% of its packaging to biodegradable materials within the next two years.

Respect for People

Coromandel recognizes the importance of its workforce and promotes a culture of respect and inclusivity.

In 2024, the company launched the 'Diversity and Inclusion' program, resulting in a 25% increase in female representation in leadership roles. Employee satisfaction surveys indicated a 90% approval rating on workplace environment, highlighting Coromandel's commitment to fostering a positive work atmosphere.