Mission Statement, Vision, & Core Values of Endava plc (DAVA)

Endava plc's Mission, Vision, and Core Values are the strategic bedrock underpinning a business that delivered £772.3 million in revenue in fiscal year 2025, a 4.3% increase, but are these principles enough to navigate the current market headwinds? Honestly, while the company posted an adjusted profit before tax of £82.1 million, the recent Q1 FY2026 results and CEO comments about client spending recalibration signal a defintely cautious near-term outlook. If their core value is 'Adaptable,' how are they mapping that to the AI-driven cost deflation impacting their margins, and what does that mean for your investment thesis or partnership strategy?

Endava plc (DAVA) Overview

You're looking for a clear, no-fluff assessment of Endava plc, a company that's been a quiet force in digital transformation for over two decades. The direct takeaway is this: Endava is a UK-based technology services firm, founded in 2000, that specializes in helping global enterprises navigate the shift to an artificial intelligence (AI)-driven digital landscape, generating £772.3 million in revenue in its most recent fiscal year.

Endava started as a merger between Concise in London and Compudava in Chișinău, Moldova. That dual heritage is why they excel at a distributed agile delivery (using teams across different locations) model. Their services aren't just coding; they cover the full lifecycle, from digital product acceleration and advisory to complex digital engineering and modern managed services.

The core of what they do is help clients in high-stakes sectors like payments, banking, and media. They use their proprietary Enterprise Agile Delivery framework, The Endava Adaptive Model (TEAM), to ensure that their solutions are scalable and defintely meet enterprise-grade standards. For the full fiscal year 2025, which ended June 30, 2025, the company reported total revenue of £772.3 million, marking a 4.3% increase from the prior year. That's a steady, though not explosive, climb in a challenging market.

• Founded: 2000 in London, United Kingdom.
• FY2025 Revenue: £772.3 million.
• Core Services: Digital transformation, AI, agile software development.

Latest Financial Performance: Q1 Fiscal Year 2026

Looking at the latest data, the near-term picture shows the volatility that CEO John Cotterell mentioned. The most recent report, for the first quarter of fiscal year 2026 (Q1 FY2026) ending September 30, 2025, shows a revenue of £178.2 million. This represents an 8.6% decline year-over-year, which is a clear signal that client spending recalibration is still impacting the sector. Honestly, the market backdrop remains cautious.

Here's the quick math on profitability: The company reported a loss before tax of £(8.5) million in Q1 FY2026, a swing from the £4.2 million profit in the same period last year. Still, the adjusted profit before tax-which strips out non-recurring costs-was a positive £9.9 million. This tells you the core business remains profitable, but non-operational factors or a specific client credit hit the headline number hard. You need to look past the noise.

Client concentration is a key metric to watch. The top 10 clients accounted for 36% of revenue in Q1 FY2026, and the number of clients spending over £1 million annually decreased to 133 from 147 a year ago. North America remains the largest market, bringing in 42% of the revenue for the quarter. You can dive deeper into the metrics and the company's capital structure in Breaking Down Endava plc (DAVA) Financial Health: Key Insights for Investors.

Endava's Industry Position and AI-Native Strategy

Endava is not just another IT services firm; they are a leading provider of next-generation technology services, and their strategic focus on an AI-native approach is what differentiates them in the highly competitive technology consulting space. They are not chasing every trend, but instead combine deep industry expertise with world-class engineering to drive business transformation (a fancy term for making companies better at what they do using technology).

Their success is built on a simple, powerful idea: use technology to create real impact. This is why they recently secured a multi-year strategic relationship with a leading payments company, a deal worth up to $100 million, specifically to streamline technology platforms using their AI and advanced engineering capabilities. Plus, in November 2025, they launched Dava.Rise, a new program to connect high-potential scale-ups with global enterprises, underscoring their commitment to being an innovation bridge. This focus on AI and high-value, long-term partnerships is why Endava is considered a leader. Find out more below to understand why Endava is successful.

Endava plc (DAVA) Mission Statement

As a seasoned analyst, I look at a company's mission statement not as a marketing slogan, but as a non-financial roadmap-a critical guide for capital allocation and long-term strategy. Endava plc's mission is a clear declaration of purpose, which is to create an environment and a culture that breeds success by caring for its customers as individuals and enabling its people to be the best they can be. This statement is the bedrock for their long-term goals, particularly as they navigate the volatile, high-growth digital transformation market.

The mission is fundamentally built on a dual focus: client success and employee enablement. You can see this focus reflected in the company's fiscal year 2025 (FY2025) results, which saw revenue climb to £772.3 million, a 4.3% increase year-over-year, despite a cautious operating backdrop. That growth doesn't happen without a clear, executable mission that aligns the entire organization.

Core Component 1: Client Success and Individualized Care

The first key component is a laser focus on client success, which Endava defines as caring for customers as individuals. This isn't just about delivering a project; it's about becoming a trusted partner (a core value) that understands a client's specific business needs. The proof is in the stickiness of their client base.

In FY2025, Endava served 619 active clients, defined as those who paid for services over the preceding 12-month period. More importantly, the company's commitment to quality is reflected in its October 2024 customer satisfaction (CSAT) survey, where a staggering 93% of respondents reported being happy with Endava, and 92% would recommend the company. That kind of retention and referral rate is a defintely strong indicator of a mission in action.

• Build long-term, trusted client partnerships.
• Prioritize deep understanding of unique client needs.
• Drive client business growth through solutions.

Core Component 2: Enabling People and Fostering an Inclusive Culture

The second core pillar is enabling its people to be the best they can be. In a services business like Endava, your talent is your primary asset, and the mission recognizes that. By the end of FY2025, the company employed 11,479 'Endavans' globally. The strategy here is simple: invest in your people, and they will drive stronger client outcomes.

This investment is a direct response to the market's need for high-quality, specialized skills, especially in areas like Generative AI (Gen AI). The company's focus on inclusive learning and development programs is what allows them to maintain positive trends in customer satisfaction. This human-centric approach is the engine behind their ability to deliver complex digital transformation projects, which is the real value proposition.

Here's the quick math: a highly skilled, motivated workforce is the only way to generate the £24.1 million in profit before tax that Endava reported for FY2025. You can read more about how this mission underpins their structure at Endava plc (DAVA): History, Ownership, Mission, How It Works & Makes Money.

Core Component 3: Delivering Innovative Solutions and AI-Native Transformation

While not explicitly one sentence in the main mission statement, the delivery of innovative solutions is the how that ties the first two components together. The mission is to breed success, and in 2025, success is synonymous with digital and AI-native transformation. Endava has strategically positioned itself as an AI-native organization, underpinned by a strategic partnership with OpenAI.

This is where the rubber meets the road. Endava is moving beyond simply using technology to actively embedding an AI-native approach into its services, consulting, and partnerships. This forward-looking commitment to innovation is crucial for a business where 38% of its FY2025 revenue came from the demanding North American market. The market is moving fast, and Endava is using its mission to guide its technology bets, ensuring they deliver 'lasting impact' for their clients.

• Adopt an AI-native approach to technology services.
• Consult and partner to drive client transformation.
• Utilize deep industry expertise for lasting impact.

Endava plc (DAVA) Vision Statement

You're looking to understand the bedrock of Endava plc's strategy-the mission, vision, and values-because a company's stated purpose defintely maps to its long-term risk and opportunity profile. The core takeaway is this: Endava's vision is a classic triple-bottom-line approach, centered on 'sustainable growth for our clients, our people and our shareholders.' This focus on three distinct stakeholders is what makes their strategy so resilient in the volatile digital transformation sector.

This isn't just corporate boilerplate; it's a clear operational mandate. For the fiscal year 2025 (FY2025), this mandate translated into £772.3 million in revenue and a profit before tax of £24.1 million, demonstrating that their people-centric, client-focused model can deliver for shareholders even in a cautious spending environment.

Sustainable Growth for Our Clients

The first pillar of the vision is client success, which Endava drives by being a trusted partner in the shift to an AI-native world. Their mission is straightforward: to deliver innovative solutions that drive business growth and success for their clients. This means moving beyond simple IT services to complex digital transformation (DX) and core modernization.

The company's focus on the client is measurable: as of June 30, 2025, they had 133 clients generating over £1 million in rolling twelve-month revenue. That's a strong concentration of high-value, deep-relationship work. To be fair, the number of $1M+ clients saw a slight dip from the prior year, a near-term risk that signals client recalibration of spending, but the focus on AI-enabled delivery is the clear counter-move. This is where the long-term opportunity lies.

• Drive client success through innovative solutions.
• Focus on AI-native approach for transformation.
• Build deep, high-value client partnerships.

Fostering an Environment and Culture for Our People

The second, and arguably most critical, pillar is their people. The vision explicitly calls for creating an environment and culture that enables their employees-the 'Endavans'-to be the best they can be. This is a direct investment in intellectual capital, which is the only real asset in a services business.

As of June 30, 2025, Endava had a headcount of 11,479 professionals across Europe, the Americas, Asia Pacific, and the Middle East. Their core values-Smart, Thoughtful, Open, Adaptable, and Trusted-are the behavioral framework for this culture. For instance, 'Thoughtful' means caring deeply about employees and communities, which helps reduce turnover and maintain service quality. If you want to dive deeper into the operational history and how this culture developed, you can read more here: Endava plc (DAVA): History, Ownership, Mission, How It Works & Makes Money.

Here's the quick math: with only 133 clients generating over £1 million in revenue, each of those relationships is supported by an average of about 86 Endavans, emphasizing the deeply collaborative, team-based delivery model. That's a high-touch, high-expertise model.

Ensuring Sustainable Growth for Our Shareholders

The final pillar is the financial outcome: sustainable growth for their shareholders. This is where the strategic execution of the first two pillars-client success and people development-translates into tangible returns. The company's financial health in FY2025, with a profit before tax of £24.1 million, shows they are delivering on this promise, even while navigating a challenging market.

The company's commitment to shareholder return is also evident in capital allocation decisions. For example, they announced a $100 million share repurchase program in Q2 FY2025, reinforcing their confidence in the cash flow outlook and long-term strategy. This action signals to the market that management believes the stock is undervalued and is willing to put capital to work for shareholder benefit. This is a clear, actionable signal of confidence.

The near-term risk remains the macroeconomic environment, which led to a revised FY2025 revenue forecast of between £735 million and £752 million in November 2025, reflecting a potential constant currency revenue decline. Still, the long-term opportunity is in their AI-native pivot, which is key to future sustainable growth.

Endava plc (DAVA) Core Values

You're looking for the operating principles that govern Endava plc, the real engine behind their financial performance. For a seasoned analyst, the core values aren't just posters on a wall; they're the cultural framework that either drives or derails strategy. Endava's five core values-Smart, Thoughtful, Open, Adaptable, and Trusted-are directly reflected in their fiscal year 2025 (FY2025) results and strategic moves, especially their pivot toward AI-native services.

Here's the quick math: Endava delivered £772.3 million in FY2025 revenue, a 4.3% increase year-over-year, which shows these values translate into tangible growth, even amid market headwinds. You defintely need to see how they connect actions to these values.

Smart

The 'Smart' value is about employing skilled people to craft intelligent solutions, and in 2025, that meant a full embrace of Artificial Intelligence (AI). Endava is actively transforming into an AI-native business, which is a significant strategic undertaking.

This commitment to intelligence is quantifiable in their operations and product development:

• Embed AI: Over half of their people were using AI in client projects by the end of FY2025.
• Boost Productivity: Pilots of their agentic delivery framework, Dava.Flow, showed productivity gains between 25% and 35%.
• Accelerate Innovation: The recent launch of Dava.Rise is specifically designed to accelerate enterprise innovation, proving they are consistently investing in smart, forward-looking solutions.

This focus on smart, high-value work is what keeps their Adjusted Diluted EPS healthy at £1.13 for FY2025.

Thoughtful

Being 'Thoughtful' means caring deeply about people-employees, customers, and the broader community. This value is the human-centric core of their technology services, ensuring that growth is sustainable, not just fast.

The focus on people-centricity is a key differentiator in a competitive labor market. With a headcount of 11,479 as of June 30, 2025, their ability to attract and retain top engineering talent is paramount. They understand that a thoughtful culture, not just a high salary, drives long-term performance. This is why their approach to digital transformation is always anchored in the client's individual needs, rather than a one-size-fits-all product push. You can learn more about the institutional interest in this model at Exploring Endava plc (DAVA) Investor Profile: Who's Buying and Why?

Open

The 'Open' value dictates transparency and confidence in their approach and abilities. For investors, this translates directly to clear communication, especially during periods of market volatility.

Endava demonstrated this openness in FY2025 by:

• Timely Reporting: The company approved and delivered its statutory accounts for the year ended June 30, 2025, on September 9, 2025, maintaining regulatory compliance and transparency.
• Strategic Communication: CEO John Cotterell openly discussed the volatile operating backdrop and cautious outlook in the FY2025 earnings release, despite achieving a record-high full-year signed order book.

Honest communication about market challenges is crucial for building long-term investor trust.

Adaptable

In the digital services world, 'Adaptable' means embracing change and remaining flexible in complex, rapidly evolving environments. This is the value that allows Endava to navigate the shift from traditional IT to AI-driven engineering.

The entire business model is built on this flexibility. Endava's leadership has emphasized an agnostic approach to technology, refusing to make big religious bets, but instead adapting to the client's needs when they are ready to adopt new technology. Their main focus is on transformation, not just maintenance. This adaptability is what allowed them to exit FY2025 with a record-high quarterly order book, despite a cautious short-term outlook.

Trusted

'Trusted' is the foundation of all client and shareholder relationships, built on integrity and consistent delivery. For a technology partner, this is the ultimate measure of success.

The financial and strategic actions in FY2025 underscore this commitment to trust:

• Client Commitment: They secured a multi-year strategic relationship with a major payments company worth up to $100 million, a clear signal of deep client trust in their transformative capabilities.
• Shareholder Confidence: In Q2 FY2025, Endava announced its first-ever share repurchase program totaling $100 million, reinforcing a commitment to optimizing capital allocation and delivering shareholder value.

Their net cash from operating activities of £52.8 million in FY2025 shows they generate real cash flow, which is the ultimate proof of a trusted, sustainable business model. Finance: map the Dava.Flow productivity gains to a potential cost-of-service reduction for Q2 FY2026.