Mission Statement, Vision, & Core Values of Deere & Company (DE)

Mission Statement, Vision, & Core Values of Deere & Company (DE)

US | Industrials | Agricultural - Machinery | NYSE

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Ever wondered what fuels the decisions and direction of a global leader in agriculture and construction? With a history stretching back to 1837, Deere & Company's mission, vision, and core values aren't just words on a wall—they're the bedrock of a business that generated $44.759 billion in net sales for fiscal year 2024. How do these principles translate into their daily operations and long-term strategy, especially as they navigate a market where net income for fiscal year 2024 reached $7.100 billion?

Do these guiding principles really make a difference in how the company innovates and serves its customers? Join us as we explore the mission statement, vision, and core values that drive Deere & Company forward, influencing everything from their product development to their customer relationships.

Deere & Company (DE) An Overview of

Deere & Company, known for its brand, has a history dating back to 1837. It is a global leader in providing equipment and technology across various sectors, including agriculture and construction. The company manufactures and distributes a wide array of products, such as tractors, combines, excavators, and loaders, as well as providing related services like financing and precision agriculture solutions.

In 2024, Deere & Company achieved a net sales and revenues of approximately $61.25 billion. The company operates through three primary segments: Production and Precision Agriculture, Small Agriculture and Turf, and Construction and Forestry.

Deere & Company's financial performance in the latest reporting period demonstrates its strong market position and growth. In fiscal year 2024, the company reported record-breaking revenue, driven by robust sales in its key segments. Net sales and revenues reached $61.25 billion, with a net income of $10.166 billion. These figures highlight the company's ability to capitalize on market demand and operational efficiency.

Key highlights from the 2024 financial results include:

  • Net Sales and Revenues: $61.25 billion
  • Net Income: $10.166 billion
  • Production and Precision Agriculture: Achieved significant growth due to increased demand for advanced agricultural technologies.
  • Construction and Forestry: Benefited from strong housing and infrastructure markets.

Deere & Company stands as a leading force in the agricultural and construction equipment industry. Its commitment to innovation, quality, and customer service has solidified its reputation and market presence. With a rich history and a forward-looking approach, Deere & Company continues to shape the future of farming and construction. To delve deeper into the specifics of who invests in Deere & Company and the motivations behind those investment decisions, explore this insightful analysis: Exploring Deere & Company (DE) Investor Profile: Who’s Buying and Why?

Deere & Company (DE) Mission Statement

The mission statement of Deere & Company, often referred to as John Deere, is 'We run so life can leap forward.' This concise statement encapsulates the company's dedication to innovation, quality, and commitment to its customers. It reflects a forward-thinking approach, emphasizing the critical role Deere & Company plays in enabling progress across various sectors. Deere & Company aims to improve the lives and livelihoods of its customers through advanced technology and sustainable solutions. To delve deeper into the company's history and mission, you can visit Deere & Company (DE): History, Ownership, Mission, How It Works & Makes Money.

Deere & Company's mission statement is comprised of three core components:

  • Empowering Progress: The phrase 'so life can leap forward' highlights Deere & Company's role as a catalyst for advancement.
  • Driving Innovation: 'We run' signifies the company's proactive approach to developing cutting-edge solutions.
  • Enhancing Lives: The mission reflects a commitment to improving the well-being and prosperity of its customers.

Each of these components plays a crucial role in guiding the company's strategies and operations.

Empowering Progress

The phrase 'so life can leap forward' underscores Deere & Company's commitment to enabling progress for its customers. This element of the mission statement emphasizes the company's broader purpose of facilitating advancement across industries such as agriculture, construction, and forestry. Deere & Company aims to provide solutions that drive efficiency, productivity, and sustainability, thereby empowering its customers to achieve their goals and improve their quality of life.

Deere & Company's dedication to empowering progress is evident in its continuous investment in research and development. In fiscal year 2024, the company allocated $2.437 billion to R&D, reflecting its commitment to innovation and the development of advanced technologies. This investment supports the creation of solutions that address the evolving needs of its customers and contribute to global progress. For instance, precision agriculture technologies developed by Deere & Company help farmers optimize their operations, reduce waste, and increase yields, thereby contributing to food security and sustainable farming practices.

Driving Innovation

The phrase 'We run' signifies Deere & Company's proactive and forward-thinking approach to business. This element of the mission statement emphasizes the company's commitment to staying ahead of the curve and continuously seeking new and better ways to serve its customers. Deere & Company recognizes that innovation is essential for long-term success and is dedicated to fostering a culture of creativity and experimentation throughout the organization.

Deere & Company's commitment to driving innovation is demonstrated through its strategic investments in technology and talent. The company has established partnerships with leading technology companies and research institutions to explore emerging trends and develop groundbreaking solutions. Additionally, Deere & Company actively recruits and develops top talent in engineering, data science, and other critical fields to drive its innovation agenda. This focus on innovation has led to the development of advanced products and services, such as autonomous tractors, data-driven analytics platforms, and electric-powered machinery, which are transforming the industries Deere & Company serves.

Enhancing Lives

This element of the mission statement underscores Deere & Company's dedication to making a positive impact on the lives of its customers and communities. Deere & Company recognizes that its products and services play a vital role in supporting livelihoods, improving living standards, and promoting sustainable development. The company is committed to conducting its business in a responsible and ethical manner, with a focus on environmental stewardship, social responsibility, and community engagement.

Deere & Company's commitment to enhancing lives is reflected in its sustainability initiatives and community support programs. The company has set ambitious goals to reduce its environmental footprint, promote sustainable farming practices, and support local communities through philanthropic contributions and volunteer efforts. In 2024, Deere & Company invested $36.4 million in philanthropic activities, supporting initiatives focused on education, food security, and community development. These efforts demonstrate Deere & Company's commitment to creating a better future for all stakeholders.

Deere & Company (DE) Vision Statement of

A vision statement outlines a company's aspirations for the future. For 2025, remains focused on helping its customers become more profitable and sustainable through advanced technology and innovation. This vision is supported by specific goals and values that drive the company's strategies and operations. You can learn more about the company's background on: Deere & Company (DE): History, Ownership, Mission, How It Works & Makes Money

Focus on Customer Profitability

One of the key elements of 's vision is enhancing the profitability of its customers. This involves providing them with tools and technologies that increase efficiency and reduce costs. As of the 2024 fiscal year, reported net sales and revenues of $61.257 billion. The company's focus extends beyond just selling equipment; it aims to offer comprehensive solutions that address the diverse needs of its customer base. These solutions are designed to optimize operations, improve yields, and ultimately boost the financial performance of customers.

  • Precision agriculture technologies: These technologies enable farmers to optimize planting, fertilizing, and harvesting processes, leading to higher yields and reduced input costs.
  • Advanced machinery: 's equipment is designed for maximum productivity and durability, reducing downtime and increasing operational efficiency.
  • Data-driven insights: By leveraging data analytics, helps customers make informed decisions that improve their bottom line.
Commitment to Sustainability

Sustainability is another critical component of 's vision. The company recognizes the importance of environmentally responsible practices and is committed to developing solutions that minimize the environmental impact of agricultural and construction activities. In 2024, allocated significant resources to research and development, focusing on sustainable technologies and practices. This commitment is evident in its development of alternative fuel technologies, reduced-emission engines, and precision farming techniques that conserve resources.

  • Development of electric and hybrid machinery: These machines reduce emissions and reliance on fossil fuels.
  • Precision agriculture practices: These practices minimize the use of water, fertilizers, and pesticides.
  • Sustainable manufacturing processes: is committed to reducing waste and energy consumption in its manufacturing operations.
Emphasis on Technology and Innovation

's vision is heavily reliant on technology and innovation. The company continuously invests in research and development to create cutting-edge solutions that meet the evolving needs of its customers. In fiscal year 2024, the company's investment in research and development totaled $2.418 billion, reflecting its dedication to staying at the forefront of technological advancement. This investment supports the development of advanced technologies, such as autonomous equipment, artificial intelligence, and data analytics platforms.

  • Autonomous equipment: These machines can operate independently, increasing efficiency and reducing labor costs.
  • Artificial intelligence: AI-powered solutions optimize equipment performance and provide valuable insights to customers.
  • Data analytics platforms: These platforms enable customers to monitor and analyze their operations, making data-driven decisions that improve performance.

By focusing on customer profitability, sustainability, and technological innovation, aims to lead the way in transforming the industries it serves. The company's financial performance in 2024, with equipment operations net sales of $57.355 billion, underscores its ability to execute its vision and deliver value to its customers and shareholders.

Deere & Company (DE) Core Values

Values are central to Deere & Company, influencing its strategies, interactions, and overall identity. These core values guide decision-making and reflect the company's commitment to its stakeholders. Below, we explore some of Deere & Company's key values and how they are demonstrated in practice. For more insights into the company, you might find this resource helpful: Deere & Company (DE): History, Ownership, Mission, How It Works & Makes Money

Integrity

Integrity is a cornerstone value for Deere & Company, emphasizing honest and ethical conduct in all its operations. This commitment extends to relationships with customers, employees, shareholders, and the communities in which it operates.

  • Ethical Business Practices: Deere & Company maintains a strict code of conduct that guides employees in making ethical decisions, ensuring transparency and accountability.
  • Compliance: The company adheres to all applicable laws and regulations, demonstrating a commitment to legal and ethical standards.
  • Stakeholder Trust: By prioritizing integrity, Deere & Company aims to build and maintain trust with all its stakeholders, fostering long-term, sustainable relationships.

Quality

Deere & Company's commitment to quality is evident in its products, services, and processes. This value drives the company to continuously improve and innovate, ensuring that its offerings meet the highest standards of performance and reliability.

  • Product Excellence: Deere & Company invests heavily in research and development to create high-quality, durable, and efficient equipment.
  • Customer Satisfaction: The company focuses on understanding and meeting customer needs, ensuring that its products and services deliver exceptional value.
  • Continuous Improvement: Deere & Company embraces a culture of continuous improvement, constantly seeking ways to enhance its operations and offerings.

Commitment

Commitment at Deere & Company signifies dedication to customers, employees, and the broader community. This value reflects the company's long-term perspective and its focus on building lasting relationships.

  • Customer Focus: Deere & Company is dedicated to providing superior support and solutions to its customers, helping them to be more productive and profitable.
  • Employee Development: The company invests in its employees through training and development programs, fostering a skilled and engaged workforce.
  • Community Support: Deere & Company actively supports the communities in which it operates through philanthropic initiatives and volunteer efforts.

Innovation

Innovation is a driving force at Deere & Company, pushing the company to develop cutting-edge technologies and solutions. This value is essential for maintaining a competitive edge and addressing the evolving needs of its customers.

  • Technological Advancement: Deere & Company invests significantly in research and development to create innovative products and services. For example, in 2024, the company allocated $1.87 billion to R&D to drive technological advancements.
  • Sustainability: The company is committed to developing sustainable solutions that reduce environmental impact and promote resource efficiency.
  • Digital Transformation: Deere & Company is leveraging digital technologies to enhance its products, services, and customer experience.

Financial Performance

Financial performance is a key value, ensuring the company's long-term sustainability and ability to invest in future growth. Strong financial results enable Deere & Company to continue delivering value to its stakeholders.

  • Profitability: Deere & Company focuses on achieving strong financial results, ensuring its ability to invest in innovation and growth. In 2024, the company reported net sales and revenues of $61.25 billion.
  • Shareholder Value: The company is committed to creating value for its shareholders through consistent financial performance and strategic investments.
  • Efficient Operations: Deere & Company emphasizes operational efficiency to maximize profitability and ensure long-term financial health.

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