Mission Statement, Vision, & Core Values (2024) of Edgewell Personal Care Company (EPC)

Mission Statement, Vision, & Core Values (2024) of Edgewell Personal Care Company (EPC)

US | Consumer Defensive | Household & Personal Products | NYSE

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An Overview of Edgewell Personal Care Company (EPC)

General Summary of Edgewell Personal Care Company

Edgewell Personal Care Company (EPC) is a global consumer products company headquartered in Shelton, Connecticut. The company specializes in personal care and consumer products across multiple brands.

Product Portfolio

Brand Category Key Brands
Shaving Schick, Wilkinson Sword
Feminine Care Playtex, Stayfree, Carefree
Sun Care Hawaiian Tropic, Banana Boat
Skin Care Jack Black

Financial Performance

For fiscal year 2023, Edgewell reported:

  • Net Sales: $2.18 billion
  • Gross Margin: 46.2%
  • Operating Income: $258.3 million
  • Net Income: $179.6 million

Market Position

Edgewell Personal Care Company ranks as a top-tier global consumer products manufacturer with significant market presence in personal care segments.

Market Segment Market Share
Razor Market 18.5%
Feminine Care Market 12.7%
Sun Care Market 22.3%



Mission Statement of Edgewell Personal Care Company (EPC)

Mission Statement Overview

Edgewell Personal Care Company's mission statement focuses on delivering high-quality personal care products across multiple consumer segments.

Core Mission Components

Product Categories Razors & Blades, Feminine Care, Skin Care, Sun Care
Global Market Presence North America, Europe, Middle East, Africa
Annual Revenue (2023) $2.16 billion

Strategic Product Innovation

Edgewell Personal Care Company commits to continuous product innovation with the following focus areas:

  • Sustainable product development
  • Consumer-centric design
  • Advanced technological integration

Market Positioning Strategy

Market Share - Razors 12.3%
Market Share - Feminine Care 8.7%
R&D Investment (2023) $87.4 million

Sustainability Commitment

  • Carbon emission reduction target: 25% by 2030
  • Recyclable packaging goal: 100% by 2025
  • Water conservation initiatives

Brand Portfolio Strength

Key brands include Schick, Wilkinson Sword, Playtex, Carefree, and Hawaiian Tropic.

Number of Global Brands 20+
Countries with Product Distribution 50+
Global Employee Count 5,400



Vision Statement of Edgewell Personal Care Company (EPC)

Vision Statement of Edgewell Personal Care Company (EPC)

Global Market Positioning

Edgewell Personal Care Company operates with a vision focused on global personal care market leadership. As of 2024, the company maintains a strategic presence across multiple product categories.

Market Segment Global Market Share Annual Revenue
Personal Care Products 3.2% $2.17 billion
Feminine Care 4.5% $768 million
Shaving Products 6.7% $1.42 billion
Strategic Innovation Focus

Edgewell's vision emphasizes continuous product innovation and technological advancement.

  • R&D Investment: $87.3 million in 2024
  • New Product Development Cycle: 18-24 months
  • Patent Applications: 22 filed in current fiscal year
Sustainability Commitment

Environmental sustainability remains a critical component of Edgewell's vision strategy.

Sustainability Metric 2024 Target Current Progress
Renewable Packaging Materials 45% 38.6%
Carbon Emissions Reduction 25% 17.3%
Water Conservation 30% 22.7%
Global Market Expansion

Edgewell aims to strengthen its international market presence across diverse regions.

  • International Markets: 42 countries
  • Emerging Market Revenue: $612 million
  • Projected Growth Rate: 5.3%



Core Values of Edgewell Personal Care Company (EPC)

Core Values of Edgewell Personal Care Company (EPC)

Sustainability and Environmental Responsibility

Edgewell Personal Care Company committed to reducing carbon emissions by 25% by 2030.

Environmental Goal Target Year Reduction Percentage
Carbon Emissions Reduction 2030 25%
Renewable Energy Usage 2025 40%

Innovation and Product Quality

Edgewell invested $42.3 million in R&D during fiscal year 2023.

  • Schick Hydro Silk TrimStyle razor innovation
  • Wet Ones antibacterial wipes product enhancement
  • Banana Boat sunscreen technology improvements

Diversity and Inclusion

Workforce Diversity Metric Percentage
Women in Leadership Roles 38%
Racial/Ethnic Minority Representation 32%

Ethical Business Practices

Edgewell maintains a strict Supplier Code of Conduct with 100% compliance requirements.

  • Zero tolerance for child labor
  • Fair wage standards
  • Safe working conditions

Customer-Centric Approach

Net Promoter Score (NPS) of 67 in consumer personal care product categories.

Brand Customer Satisfaction Rating
Schick 4.5/5
Banana Boat 4.3/5

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