Mission Statement, Vision, & Core Values of Etsy, Inc. (ETSY)

With over 96 million active buyers and 8.1 million sellers, the e-commerce platform generated a revenue of $2.8 billion in 2024, marking a 2.1% increase year-over-year.

But have you ever wondered what drives this unique marketplace? What are the core principles that guide its operations and strategic decisions? Understanding the mission, vision, and core values provides insight into the soul of the company.

Dive in to explore the foundational statements that shape its culture, community, and overall impact on the world of e-commerce. What exactly does the company stand for, and how does it translate into the experiences of buyers and sellers alike?

Etsy, Inc. (ETSY) An Overview of

Etsy, Inc. operates as a global online marketplace, connecting millions of buyers and sellers around the world. Founded in 2005, Etsy is renowned for its focus on unique, handmade, and vintage items, as well as craft supplies. The platform enables artisans and entrepreneurs to showcase and sell their products directly to consumers. As of April 2025, Etsy continues to be a prominent player in the e-commerce sector, distinguished by its community-centric approach and diverse product offerings.

Etsy's product and service offerings include:

• Handmade items: A wide array of handcrafted goods, from jewelry and clothing to home decor and art.
• Vintage items: Unique, pre-owned items that are at least 20 years old.
• Craft supplies: Materials and tools for creating handmade goods.
• Digital downloads: Patterns, templates, and other digital products for creative projects.

In the fiscal year 2024, Etsy reported a consolidated revenue of $2.7 billion. This figure reflects the company's robust marketplace activity, driven by its global community of sellers and buyers. Etsy's revenue streams primarily consist of transaction fees, payment processing fees, and advertising revenue from sellers promoting their listings.

Etsy's financial performance in the latest reporting period demonstrates substantial growth and profitability. In 2024, Etsy reported a gross profit of $1.8 billion, with a gross margin of approximately 66%. The company's net income for the year was $300 million, showcasing its ability to generate significant profits amidst ongoing investments in technology and marketing. Etsy's marketplace revenue grew by 15% year-over-year, driven by an increase in active buyers and sellers on the platform. The company's international markets also experienced strong growth, with revenue from outside the United States increasing by 20%.

Etsy stands as a leading company in the e-commerce industry, particularly within the niche of handmade and vintage goods. Its success can be attributed to its unique business model, strong community engagement, and focus on empowering independent creators. To delve deeper into the factors driving Etsy's accomplishments and its strategic approach, explore the following resource: Exploring Etsy, Inc. (ETSY) Investor Profile: Who’s Buying and Why?

Etsy, Inc. (ETSY) Mission Statement

Etsy's mission is to 'keep commerce human,' rooted in the belief that human creativity and connection cannot be automated or commoditized. This mission is central to Etsy's identity and differentiates it from other e-commerce platforms. Etsy aims to empower creative entrepreneurs to build a more sustainable and fulfilling world by connecting them with individuals seeking unique, one-of-a-kind products.

Etsy's mission is reinforced by Creativity Standards, ensuring that all items on the marketplace are either:

• Made by a seller
• Designed by a seller
• Sourced by a seller
• Handpicked by a seller

In 2024, Etsy is reinforcing its commitment to creativity and keeping sellers front and center. This involves clarifying what is allowed on Etsy, not changing it, and underscoring the specific work that a seller does for each item in the marketplace.

Etsy's mission extends to creating economic impact through entrepreneurship and fostering a culture of ethics and accountability. The company integrates its business and impact strategies to deliver value for shareholders, people, and the planet.

Etsy's dedication to its mission is evident in its efforts to:

• Uplift and support businesses
• Maintain responsible marketplace policies and practices
• Promote diversity, equity, and inclusion

Etsy believes that consumers are demanding more of the businesses they support and that companies that build win-win solutions that are good for people, the planet, and profit will be best positioned to succeed.

Etsy’s mission to Keep Commerce Human and Right to Win strategy remain the bedrock of our work. During 2023, Etsy built on top of that foundation with a focus on improving buyer consideration, and ultimately, increasing purchase frequency.

Vision Statement

Etsy's vision is to 'build a human-centered platform that empowers creative entrepreneurs' and to 'build a more fulfilling and lasting world through the power of creativity and commerce'. This vision shapes the company's future directions by inspiring innovation, sustainability, and social responsibility.

Etsy's vision drives it to create a unique and personalized shopping experience that sets it apart from other e-commerce platforms by prioritizing the connection between buyers and sellers.

Etsy is working towards its vision by:

• Fostering a community of creative entrepreneurs
• Supporting small businesses
• Promoting a more inclusive and sustainable economy

Etsy's vision also involves:

• Expanding into new markets
• Exploring new business opportunities
• Prioritizing sustainability in all aspects of its business, from sourcing materials to packaging and shipping

In 2024, Etsy launched a new marketing campaign that highlights its handmade vision and commitment to being an online store for handmade goods. The campaign includes videos of sellers creating unique products by hand.

Core Values

Etsy's core values guide everything it does, ensuring that it supports a diverse and inclusive community of makers and buyers around the globe. These values include:

• Transparency
• Empathy
• Craftsmanship

Other core values include:

• Empathy
• Craft
• Entrepreneurship

Etsy's core values are reflected in its commitment to:

• Keeping commerce human
• Championing the underdog
• Reimagining commerce

Etsy's guiding principles are:

• Commitment to craft
• Minimizing waste
• Embracing differences
• Digging deeper
• Leading with optimism

These values drive Etsy to:

• Support a diverse and inclusive community
• Prioritize sustainability
• Foster personal connections

Etsy applies similar focus, discipline, and accountability to its environmental, social, and governance (“ESG”) reporting metrics as it does to its financial metrics.

For example, in 2024, Etsy:

• Deployed $20.5M of its $30 million Impact Investment fund since 2022.
• Made over 5.6M in philanthropic donations across its House of Brands.
• Sourced 100% renewable energy for quantified office and remote working electricity usage.

For more insights into Etsy's financial standing, check out this analysis: Breaking Down Etsy, Inc. (ETSY) Financial Health: Key Insights for Investors

Etsy, Inc. (ETSY) Vision Statement of

Etsy's vision is to 'Keep Commerce Human.' This vision steers the company's strategies, emphasizing the importance of community, creativity, and individual expression in the online marketplace. The company's commitment to this vision influences everything from seller support to platform development, aiming to create a unique and supportive e-commerce environment. The vision emphasizes the human element in online transactions, setting it apart from larger, more automated e-commerce platforms.

Etsy's vision is executed through several key strategies:

• Empowering Sellers: Providing tools and resources that enable independent creators to thrive.
• Building Community: Fostering connections between buyers and sellers who share common values.
• Promoting Unique Goods: Highlighting handmade, vintage, and craft supplies that reflect individual expression.

These strategies support the overarching goal of making commerce more personal and meaningful. More information about Etsy can be found here: Etsy, Inc. (ETSY): History, Ownership, Mission, How It Works & Makes Money

Empowering Sellers

Etsy's commitment to empowering sellers is evident in the resources and tools it provides to help independent creators succeed. These include:

• Etsy Ads: An advertising platform that allows sellers to promote their products and reach a wider audience. Etsy's consolidated marketing expenses totaled $346.3 million in 2024.
• Etsy Payments: A payment processing system that simplifies transactions and ensures secure payments for both buyers and sellers.
• Seller Handbook: A comprehensive guide with tips and best practices for running a successful Etsy shop.

In 2024, Etsy's marketplace revenue reached $2.4 billion, indicating the platform's effectiveness in facilitating sales for its sellers. The company's focus on seller empowerment directly contributes to its vision of keeping commerce human by supporting the livelihoods and passions of individual creators.

Building Community

Etsy fosters a strong sense of community by connecting buyers and sellers who share common values, such as creativity, sustainability, and ethical consumption. Community initiatives include:

• Etsy Teams: Groups where sellers can connect, share advice, and collaborate on projects.
• Etsy Forums: Online discussions where buyers and sellers can engage in conversations about various topics.
• Etsy Local: Initiatives that promote local craft fairs and events, connecting online sellers with their local communities.

The emphasis on community building enhances the overall shopping experience, making it more personal and meaningful. In 2024, Etsy had over 96 million active buyers, many of whom actively participate in the platform's community features. This active engagement underscores Etsy's success in creating a vibrant and supportive ecosystem.

Promoting Unique Goods

Etsy's marketplace is known for its unique selection of handmade, vintage, and craft supplies. This focus on unique goods helps to differentiate Etsy from other e-commerce platforms and reinforces its vision of keeping commerce human. Key aspects include:

• Handmade Items: Encouraging the creation and sale of unique, handcrafted goods.
• Vintage Items: Offering a curated selection of vintage items with character and history.
• Craft Supplies: Providing a wide range of supplies for crafters and makers.

In 2024, the gross merchandise sales (GMS) on Etsy reached $13.8 billion, reflecting the demand for unique and personalized items. Etsy's commitment to promoting these goods supports its vision by celebrating individuality and creativity in commerce.

Etsy, Inc. (ETSY) Core Values of

Company's mission is to keep commerce human. Company's vision is to build a world where very good things are made and sold. The core values are the guiding principles that dictate the behavior and action of Company and its employees. These values reflect what Company believes is most important and enduring. Company's core values include:

• We champion creativity.
• We dig in.
• We pursue progress.
• We're committed to our members.

These core values influence its culture, brand, and business strategies. Here’s how these values translate into Company's actions:

We Champion Creativity

This value emphasizes the importance of fostering innovation and originality within Company and its community. Company encourages its employees and sellers to think outside the box and come up with new and creative solutions. Creativity is not only about artistic expression but also about problem-solving and finding innovative ways to improve the user experience. Company demonstrates this value through several initiatives:

• Supporting Independent Creators: Company provides a platform for independent artists, crafters, and vintage sellers to showcase their unique products, empowering them to turn their passions into businesses.
• Innovation in Product Development: Company invests in research and development to create new tools and features that help sellers manage their shops and connect with buyers more effectively.
• Encouraging Employee Creativity: Company fosters a work environment where employees are encouraged to share their ideas and experiment with new approaches.

We Dig In

This value reflects Company's commitment to hard work, dedication, and perseverance. It means going the extra mile to solve problems, overcome challenges, and achieve goals. Digging in involves a willingness to roll up sleeves, get hands dirty, and do whatever it takes to get the job done. Company demonstrates this value through:

• Commitment to Sustainability: Company has made significant investments in sustainable practices, aiming to reduce its environmental footprint and promote responsible consumption. For example, Company has committed to offsetting 100% of its carbon emissions from shipping.
• Supporting Seller Success: Company provides resources, education, and support to help sellers succeed on its platform, including tools for managing inventory, marketing their products, and providing excellent customer service.
• Data-Driven Decision Making: Company relies on data and analytics to inform its decisions, constantly monitoring key metrics and making adjustments as needed to improve performance.

We Pursue Progress

This value underscores Company's dedication to continuous improvement and growth. Company is always striving to be better, whether it's improving its platform, enhancing the user experience, or expanding its reach. Pursuing progress means embracing change, learning from mistakes, and never being satisfied with the status quo. Company demonstrates this value through:

• Investing in Technology: Company invests heavily in technology to improve its platform, enhance the user experience, and drive growth. This includes investments in areas such as search, personalization, and mobile.
• Expanding into New Markets: Company is constantly looking for opportunities to expand into new markets and reach new customers. This includes both geographic expansion and expansion into new product categories.
• Promoting Diversity and Inclusion: Company is committed to creating a diverse and inclusive workplace where everyone feels welcome and valued. This includes initiatives to promote diversity in hiring, training, and leadership development.

We're Committed to Our Members

This value highlights Company's dedication to its community of buyers and sellers. Company recognizes that its success depends on the success of its members, and it is committed to providing them with the tools, resources, and support they need to thrive. Being committed to members means listening to their feedback, understanding their needs, and putting their interests first. Company demonstrates this value through:

• Providing Excellent Customer Service: Company is committed to providing excellent customer service to both buyers and sellers, with a dedicated team of support staff available to answer questions, resolve issues, and provide assistance.
• Creating a Safe and Trustworthy Marketplace: Company invests heavily in fraud prevention and security measures to ensure that its marketplace is safe and trustworthy for both buyers and sellers.
• Empowering Sellers with Data and Insights: Company provides sellers with data and insights to help them make informed decisions about their businesses, including information on sales trends, customer behavior, and marketing effectiveness.

These core values are more than just words on a page; they are a fundamental part of Company's identity and culture. They guide its decisions, shape its actions, and inspire its employees to create a better experience for its members. By staying true to these values, Company has built a strong and successful business that is making a positive impact on the world.

To gain more insights into Company's financial standing, explore Breaking Down Etsy, Inc. (ETSY) Financial Health: Key Insights for Investors.