Mission Statement, Vision, & Core Values (2024) of Ford Motor Company (F).

Mission Statement, Vision, & Core Values (2024) of Ford Motor Company (F).

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An Overview of Ford Motor Company (F)

General Summary of Ford Motor Company

Ford Motor Company, founded in 1903 by Henry Ford, is a global automotive manufacturer headquartered in Dearborn, Michigan. The company produces a wide range of vehicles including cars, trucks, SUVs, and electric vehicles.

Key Company Details 2024 Information
Global Headquarters Dearborn, Michigan
Founded 1903
Current CEO Jim Farley
Vehicle Brands Ford, Lincoln

Product Portfolio

  • F-Series Pickup Trucks
  • Mustang
  • Explorer
  • Bronco
  • Electric Vehicles: Mustang Mach-E, F-150 Lightning

Financial Performance

Financial Metric 2023 Value
Total Revenue $176.5 billion
Net Income $4.8 billion
Global Vehicle Sales 4.2 million units
Market Capitalization $48.3 billion

Industry Leadership

Ford continues to be a dominant force in the automotive industry, particularly in the North American truck and SUV markets.

  • Market leader in pickup truck segment
  • Significant investment in electric vehicle technology
  • Strong global manufacturing presence

Market Position

Market Segment Ford's Market Share
North American Truck Market 35.8%
Global Electric Vehicle Market 6.2%
US Automotive Market 14.5%



Mission Statement of Ford Motor Company (F)

Mission Statement Overview

Ford Motor Company's mission statement focuses on delivering smart vehicles for a smart world, emphasizing sustainable mobility solutions and innovative transportation technologies.

Core Mission Components

Component Specific Details 2024 Metrics
Mobility Innovation Electric Vehicle Development $22 billion invested through 2025
Customer Experience Digital Integration Over 1.2 million connected vehicles
Sustainability Carbon Neutrality Goal Net zero emissions by 2050

Strategic Mission Objectives

  • Global vehicle production: 5.4 million units in 2023
  • Electric vehicle sales target: 600,000 units by 2024
  • Autonomous driving technology investment: $4 billion annually

Performance Metrics

Ford's mission-driven approach is supported by robust financial performance:

Financial Indicator 2023 Value
Total Revenue $158.05 billion
Net Income $4.76 billion
R&D Expenditure $6.1 billion

Technology Focus Areas

  • Electric vehicle platforms: 3 dedicated EV architectures
  • Advanced driver-assistance systems development
  • Connected car technology integration



Vision Statement of Ford Motor Company (F)

Ford Motor Company Vision Statement: Mobility Transformation

Global Mobility Strategy Objectives

Ford's vision statement focuses on becoming a global mobility solutions provider by 2024, targeting comprehensive transportation ecosystem development.

Vision Metric 2024 Target
Electric Vehicle Investment $50 billion through 2026
Global EV Production Capacity 2 million units annually by 2026
Connected Vehicle Platform 100% vehicle connectivity by 2025

Key Vision Components

Electrification Strategy
  • F-150 Lightning: 150,000 annual production units
  • Mustang Mach-E: Projected 64,000 sales in 2024
  • E-Transit electric van: Expanding commercial EV segment
Autonomous Mobility Targets

Ford collaborating with Argo AI to develop autonomous driving technologies, with $7.5 billion committed to autonomous vehicle research.

Sustainable Mobility Metrics

Sustainability Goal 2024 Target
Carbon Neutrality Target Net zero emissions by 2050
Renewable Energy Usage 60% of global manufacturing powered by renewable energy



Core Values of Ford Motor Company (F)

Core Values of Ford Motor Company (F) in 2024

Corporate Sustainability

Ford Motor Company committed $50 billion through 2026 for electric vehicle transformation. In 2024, the company aims to reduce carbon emissions by 57% from 2017 baseline levels.

Sustainability Metric 2024 Target
Electric Vehicle Investment $50 billion
Carbon Emission Reduction 57%
Global Manufacturing Plants Using Renewable Energy 74%

Innovation and Technology

Ford invested $2.3 billion in autonomous vehicle technology and advanced driver-assistance systems in 2024.

  • Mach-E electric vehicle sales: 39,458 units in Q1 2024
  • F-150 Lightning electric truck production: 24,765 units in Q1 2024
  • Connected vehicle technology deployment across 80% of global lineup

Customer-Centric Approach

Ford achieved a customer satisfaction index score of 812 out of 1,000 in 2024, ranking 3rd among automotive manufacturers.

Customer Service Metric 2024 Performance
Customer Satisfaction Index 812/1000
Warranty Claims Resolution Time 4.2 days
Digital Service Engagement 65% of customers

Diversity and Inclusion

Ford committed to 35% women in global leadership positions by 2025. In 2024, women represented 30.2% of leadership roles.

  • Diverse supplier spending: $1.4 billion in 2024
  • Employee resource groups: 9 active networks
  • Pay equity ratio: 99.5% across global workforce

Corporate Social Responsibility

Ford Foundation allocated $190 million for global community development initiatives in 2024.

Social Responsibility Metric 2024 Investment
Community Development Funding $190 million
STEM Education Programs $45 million
Global Volunteer Hours 126,500 hours

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