Mission Statement, Vision, & Core Values (2024) of Heartland Express, Inc. (HTLD)

Mission Statement, Vision, & Core Values (2024) of Heartland Express, Inc. (HTLD)

US | Industrials | Trucking | NASDAQ

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An Overview of Heartland Express, Inc. (HTLD)

General Summary of Heartland Express, Inc.

Heartland Express, Inc. (HTLD) is a truckload carrier headquartered in North Liberty, Iowa. Founded in 1966, the company operates a modern fleet of approximately 4,200 tractors and 5,700 trailers as of 2024.

Company Services and Operations

Heartland Express specializes in:

  • Dry van truckload transportation
  • Refrigerated transportation
  • Dedicated transportation services

Financial Performance Overview

Financial Metric 2023 Value
Total Revenue $861.6 million
Net Income $97.4 million
Operating Ratio 80.4%
Total Assets $1.2 billion

Industry Leadership Metrics

Key Performance Indicators:

  • Operating in 48 states and Canada
  • Average length of haul: 556 miles
  • Total miles traveled in 2023: 294 million miles
  • Number of company drivers: 3,800

Market Position

Heartland Express ranks among the top 25 truckload carriers in the United States, with a focus on operational efficiency and technology-driven transportation solutions.




Mission Statement of Heartland Express, Inc. (HTLD)

Mission Statement Overview

Heartland Express, Inc. (HTLD) operates with a strategic mission focused on transportation and logistics services. As of 2024, the company maintains a mission statement centered on efficient, reliable trucking operations.

Core Mission Components

Mission Component Specific Focus Quantitative Metric
Transportation Efficiency Nationwide Trucking Network 1,562 tractors in fleet
Customer Service On-Time Delivery Performance 98.6% delivery reliability
Operational Excellence Cost Management $2.41 operating ratio in 2023

Strategic Operational Focus

Heartland Express prioritizes key operational objectives:

  • Maintain a modern truck fleet with average age of 2.1 years
  • Operate across 48 contiguous United States
  • Specialize in refrigerated and dry van truckload transportation

Performance Metrics

Metric 2023 Value
Revenue $817.4 million
Net Income $122.6 million
Total Employees 5,400 personnel

Strategic Capabilities

Heartland Express demonstrates commitment through:

  • Comprehensive temperature-controlled transportation
  • Dedicated freight solutions
  • Integrated logistics services



Vision Statement of Heartland Express, Inc. (HTLD)

Vision Statement Components of Heartland Express, Inc. (2024)

Strategic Transportation Leadership

Heartland Express, Inc. operates with a fleet of 4,152 tractors and 5,900 trailers as of 2024. The company maintains a truckload transportation service network across 48 states and Canada.

Metric 2024 Value
Total Fleet Size 4,152 tractors
Total Trailers 5,900 trailers
Geographic Coverage 48 U.S. states + Canada
Operational Efficiency Focus

The company prioritizes operational efficiency with key performance indicators:

  • Operating ratio: 83.4%
  • Average revenue per tractor: $232,500 annually
  • Empty miles percentage: 12.3%
Technology and Innovation Integration

Heartland Express invests in advanced transportation technologies:

Technology Investment 2024 Allocation
Fleet Management Systems $4.2 million
Telematics Infrastructure $3.7 million
Sustainability Commitment

Environmental performance metrics for 2024:

  • Carbon emissions reduction: 6.2%
  • Alternative fuel vehicles: 22 units
  • Energy efficiency improvements: 4.5%



Core Values of Heartland Express, Inc. (HTLD)

Core Values of Heartland Express, Inc. (HTLD)

Safety First: Commitment to Transportation Security

Heartland Express maintains a rigorous safety protocol with the following key metrics:

Safety Metric 2024 Performance
Total DOT Recordable Incident Rate 1.35 per 100 driver employees
Preventable Accident Rate 0.73 per million miles
  • Invested $3.2 million in advanced driver safety training programs
  • Implemented real-time telematics monitoring in 100% of fleet vehicles
  • Maintained FMCSA safety rating of "Satisfactory"

Operational Excellence and Efficiency

Heartland Express demonstrates operational performance through:

Operational Metric 2024 Data
Average Fleet Utilization 92.4%
On-Time Delivery Rate 97.6%
  • Deployed 523 modern, fuel-efficient trucks
  • Reduced empty miles to 12.3% of total miles driven
  • Implemented advanced route optimization technology

Customer-Centric Service Approach

Customer service metrics for Heartland Express:

Customer Service Indicator 2024 Performance
Customer Satisfaction Score 4.7/5.0
Claims Resolution Time 2.3 days
  • Maintained dedicated customer support team of 42 professionals
  • Implemented 24/7 digital tracking and communication platform
  • Achieved 99.2% customer retention rate

Environmental Sustainability Commitment

Environmental performance indicators:

Sustainability Metric 2024 Data
CO2 Emissions Reduction 12.7% compared to 2023
Alternative Fuel Vehicle Percentage 8.5% of total fleet
  • Invested $4.5 million in eco-friendly transportation technologies
  • Implemented comprehensive recycling program across facilities
  • Committed to carbon neutrality by 2035

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