Mission Statement, Vision, & Core Values (2025) of Ipsos SA.

An Overview of Ipsos SA

General Overview of Ipsos SA

Founded in 1975, Ipsos SA is a leading global market research and consulting firm headquartered in Paris, France. The company specializes in providing critical insights into consumer behavior, market trends, and public opinion. Ipsos operates through various segments, including advertising research, marketing research, media measurement, opinion polling, and social research. As of 2024, Ipsos has established itself with a presence in over 90 countries, employing approximately 18,000 professionals.

In terms of products and services, Ipsos offers a diverse range of solutions designed to facilitate market understanding and support decision-making. Key services include qualitative and quantitative research, data analytics, and technology-enabled research solutions. In 2024, Ipsos reported sales of approximately €2.05 billion, demonstrating resilience and adaptability in a competitive landscape.

Company's Financial Performance in Latest Reports

Ipsos SA's financial performance in the latest reporting period showcased remarkable growth. In the fiscal year ending December 31, 2023, the company achieved a record-breaking revenue increase of 12.3% compared to the previous year. This growth was primarily driven by strong demand for digital research solutions and heightened investment in understanding consumer sentiment amid changing market dynamics.

Notably, the primary product segments contributing to this growth included:

• Marketing Research: €1.1 billion
• Media Measurement: €450 million
• Opinion Polling: €350 million

The increased revenue was also supported by robust performance across key markets, including North America, which saw a growth rate of 15%, and the Asia-Pacific region, where revenues grew by 10%. The company has also made substantial investments in technology and innovation, enhancing its competitive edge in the industry.

Introduction to Ipsos SA as a Leading Company in the Industry

As a prominent player in the market research industry, Ipsos SA distinguishes itself through its commitment to delivering precision, depth, and actionable insights. The company's innovative approach to research methodology, combined with its extensive global reach, has enabled Ipsos to maintain its leadership position. With a strong focus on digital transformation and data analytics, Ipsos is well-equipped to adapt to the evolving needs of its clients.

To discover more about why Ipsos SA continues to thrive in the highly competitive market research landscape, the following table highlights key financial metrics and performance indicators.

Mission Statement of Ipsos SA

Mission Statement Overview

The mission statement of Ipsos SA serves as a foundational element that outlines the company's purpose and guides its strategic initiatives. It reflects the company's commitment to delivering insights that drive decision-making and fosters a deeper understanding of consumer behavior across various sectors.

Core Component 1: Delivering Reliable Insights

One of the core components of Ipsos SA's mission is to provide reliable insights. The company focuses on quantitative and qualitative research methods to ensure accuracy and validity in its findings.

In 2023, Ipsos reported a revenue of €2.5 billion, with over 20 million surveys executed globally. This dedication to reliability allows organizations to make informed decisions based on trustworthy data.

Core Component 2: Customer-Centric Approach

Another critical aspect of the mission statement is the emphasis on a customer-centric approach. Ipsos prioritizes understanding client needs, tailoring solutions that meet specific organizational goals.

According to a 2023 client satisfaction survey, over 90% of Ipsos clients reported satisfaction with the tailored services provided, highlighting the company's successful alignment with customer objectives.

Core Component 3: Innovation in Research Methodologies

The final component revolves around innovation in research methodologies. Ipsos continuously invests in new technologies and approaches to enhance data collection and analysis. This commitment to innovation is evident in the launch of their new AI-based data analytics tool in early 2024.

As of 2023, Ipsos allocated approximately €150 million for technology advancements, increasing their market share by 5% in the competitive insights industry. This investment reflects their commitment to staying at the forefront of research methodologies.

Vision Statement of Ipsos SA

Vision Statement Overview

As of 2024, Ipsos SA's vision statement emphasizes its ambition to be the most trusted research partner in the world, enhancing understanding of consumer behavior and societal trends. This vision is supported by strategic goals, focusing on innovation, growth, and global reach.

Innovation and Leadership

Ipsos aims to lead the market in providing innovative research solutions. The company's investments in technology and data analytics reflect this commitment.

• In 2023, Ipsos allocated €50 million towards technology enhancements.
• Revenue from digital solutions increased by 30% in the fiscal year 2023.
• Research and development expenses were reported at €45 million in 2023.

Global Reach and Expansion

The company's vision includes expanding its global footprint to better serve diverse markets. Ipsos operates in over 90 countries and serves more than 5,000 clients.

• In 2023, Ipsos expanded operations into 10 new markets, including significant entry points in Africa and Southeast Asia.
• The company reported a 15% increase in international sales in the last fiscal year.

Commitment to Sustainability

As part of its vision, Ipsos is committed to sustainable practices in its operations. The company aims to integrate sustainability into its research methodologies.

• By the end of 2024, Ipsos intends to reduce its carbon footprint by 25% compared to 2022 levels.
• Ipsos supports the UN's Sustainable Development Goals, dedicating €10 million annually to sustainability initiatives.

Client-Centric Approach

Central to Ipsos's vision is a client-centric approach that prioritizes understanding customer needs and enhancing satisfaction.

• In 2023, Ipsos achieved a client satisfaction rating of 92%.
• Over 80% of Ipsos’s clients reported improved insights into their market strategies thanks to Ipsos's services.

Table of Financial Performance Metrics

Core Values of Ipsos SA

Integrity

Integrity is central to the ethos of Ipsos SA, emphasizing honesty, transparency, and adherence to ethical standards in all interactions. This core value ensures trust from clients, employees, and stakeholders.

Ipsos maintains strict adherence to ethical guidelines in data collection and reporting practices, underscoring its commitment to integrity. For instance, the company has implemented a comprehensive ethics training program that has reached over 90% of its global employees in 2023, reinforcing the importance of ethical behavior in every aspect of its operations.

In 2022, Ipsos received recognition from the Global Data Ethics Initiative for its dedication to ethical practices, enhancing its reputation as a leader in responsible market research. Furthermore, Ipsos has established a transparent reporting framework, allowing stakeholders to access data on its social responsibility initiatives and ethical compliance metrics.

Team Spirit

Team spirit reflects Ipsos's commitment to collaboration and mutual respect in the workplace. This core value fosters an inclusive environment where diverse perspectives are valued.

In 2023, Ipsos launched a global initiative called “One Ipsos,” aimed at enhancing collaboration across its international teams. This initiative facilitated over 300 cross-border projects, showcasing the power of teamwork in solving complex client challenges.

The company also invests significantly in employee engagement programs, with an average employee satisfaction rate of 85%, according to its latest internal survey. The quarterly team-building activities and recognition programs promote camaraderie and maintain high morale among employees.

Innovation

Innovation is pivotal for Ipsos as it navigates a rapidly changing market landscape, focusing on leveraging technology and creative thinking to deliver cutting-edge solutions.

In 2023, Ipsos allocated €12 million towards digital transformation initiatives, resulting in the development of advanced analytics tools and artificial intelligence capabilities for market research. These innovations have improved data accuracy and reduced reporting times by an average of 25%.

Furthermore, Ipsos has established a Innovation Task Force, bringing together experts from various fields to drive research and development efforts. Successes from this group include launching a new data visualization platform, which has been adopted by 70% of its clients in the last year.

Agility

Agility is vital for Ipsos to adapt quickly to market changes and client needs. This core value promotes responsiveness and flexibility in operations.

In 2023, Ipsos implemented a rapid-response survey model that enabled clients to receive actionable insights within 48 hours of survey completion, significantly enhancing client satisfaction and retention rates. This program has been utilized by over 150 clients, including major global brands.

Ipsos's agile approach facilitated a 30% growth in its client base during the past year, demonstrating its capability to meet evolving market demands effectively. The company regularly conducts strategic reviews to assess its market position and adapt its offerings accordingly.

Respect

Respect is a foundational value at Ipsos, reflecting its commitment to appreciating the diversity and individuality of all stakeholders.

The company has a robust diversity and inclusion policy that was recognized in 2023, earning a score of 90/100 in the Diversity Index. This reflects Ipsos's active measures in promoting gender equality and inclusiveness, with women representing 50% of its global leadership team.

Additionally, Ipsos’s community outreach programs have engaged over 10,000 individuals across various demographics, promoting social responsibility and respect for cultural differences. Ipsos invests around €5 million annually in these outreach initiatives.