Mission Statement, Vision, & Core Values of iQIYI, Inc. (IQ)

What drives a company like iQIYI, one of China's leading online entertainment platforms, to create and deliver content to millions of users? Is it simply about providing entertainment, or is there a deeper purpose and vision guiding their actions? With a market share of 31.8% in the Chinese streaming market in 2024, how does iQIYI maintain its leadership position?

Understanding iQIYI's mission, vision, and core values provides insight into the company's strategic objectives, its commitment to innovation, and its approach to engaging with users and stakeholders. Let's explore the principles that shape iQIYI's operations and its role in the global entertainment landscape, especially considering its 4,673 employees as of December 31, 2024.

iQIYI, Inc. (IQ) An Overview of

iQIYI, Inc. is an innovative market-leading online entertainment service in China. The company was founded on November 22, 2011, and is headquartered in Beijing. iQIYI's platform features high-quality content, including original productions, licensed movies, and other professionally produced content, as well as a platform for user-generated content. The company delivers immersive entertainment experiences with innovative technologies. As of April 2025, iQIYI continues to be a major player in the Chinese online entertainment industry.

iQIYI offers a diverse range of products and services, including:

• Original Content: Production of exclusive dramas, movies, and variety shows.
• Licensed Content: Streaming of licensed films, television series, and animations.
• User-Generated Content (UGC): A platform for users to upload and share their video content.
• Membership Services: Subscription-based access to premium content and exclusive features.
• Online Games: Development and distribution of online games.
• Other Services: Including online literature, comics, and ticketing services.

iQIYI’s revenue streams are primarily driven by membership subscriptions, advertising, and content distribution. In 2024, iQIYI reported a total revenue of RMB 31.9 billion. Membership services contributed RMB 20.3 billion, while advertising revenues reached RMB 6.1 billion. The remaining revenue came from content distribution and other services. The company's focus on high-quality content and technological innovation has enabled it to maintain a competitive edge in the Chinese online entertainment market.

In the fiscal year 2024, iQIYI achieved a record-breaking revenue driven by its core membership business and strategic expansions. The company's total revenue reached RMB 31.9 billion, a significant increase compared to previous years. Specifically, membership revenue grew to RMB 20.3 billion, underscoring the platform's ability to attract and retain a large subscriber base. This growth was supported by a strong content lineup, including original dramas and exclusive releases that resonated well with audiences. Advertising revenue also saw a boost, reaching RMB 6.1 billion, reflecting iQIYI's success in leveraging its content to attract advertisers.

iQIYI has solidified its position as a leader in China's competitive online entertainment industry through its commitment to quality content, technological innovation, and user experience. To delve deeper into iQIYI’s background, mission, and operational strategies, explore: iQIYI, Inc. (IQ): History, Ownership, Mission, How It Works & Makes Money. Discover the factors that contribute to iQIYI's ongoing success.

iQIYI, Inc. (IQ) Mission Statement

iQIYI, Inc. aims to revolutionize how people consume entertainment by delivering diverse, high-quality online video content tailored to a global audience. The company strives to create a platform that entertains, educates, inspires, and connects individuals from all walks of life. iQIYI seeks to offer a seamless and immersive viewing experience that transcends geographical and linguistic barriers through its ad-supported television and movie portal.

iQIYI's mission is also to provide high-quality content and innovative services to users, continuously evolving and adapting to the changing entertainment landscape while setting new standards for online video services.

Here's a breakdown of the core components of iQIYI's mission statement:

• Providing High-Quality and Diverse Entertainment: iQIYI focuses on offering a wide range of entertainment options that cater to the preferences of its global audience.
• Innovation and Technology: The company emphasizes innovative digital entertainment and content streaming services, integrating technology to enhance user experience and content delivery.
• Global Reach: iQIYI targets a global audience, aiming to connect people through engaging and innovative content.

Vision Statement

iQIYI's vision is to become a leading online entertainment platform that connects people through engaging and innovative content. The company aims to revolutionize entertainment consumption by providing diverse, high-quality videos that cater to the evolving needs of its audience. iQIYI envisions creating a global community of entertainment enthusiasts with access to content anytime, anywhere, aspiring to be the go-to destination for inspiring, entertaining, and educating content.

The vision statement focuses on becoming a comprehensive global digital entertainment platform with strategic technological innovation, maintaining leadership in the Chinese streaming market with a 31.8% market share in 2024, and targeting 50 international markets with localized content strategies.

Key aspects of iQIYI's vision include:

• Global Digital Entertainment Platform: iQIYI aims to establish itself as a comprehensive global digital entertainment platform.
• Technological Innovation: The company emphasizes strategic technological innovation to enhance its services and content delivery.
• Market Leadership: iQIYI aims to maintain its leading position in the Chinese streaming market.

Core Values

iQIYI's core values drive its operations, ensuring it remains at the forefront of the entertainment industry. These values include:

• Creativity: Encouraging innovation and original content creation.
• Integrity: Upholding the highest ethical standards and fostering transparency and trust.
• User-Centricity: Prioritizing user experience and satisfaction.

These core values influence the company's culture, promoting innovation, ethical behavior, and a focus on customer needs. iQIYI integrates these values into its operations to guide decision-making and maintain alignment with its mission and vision.

In 2024, iQIYI produced 246 original series and 89 movie productions, along with 37 global content licensing agreements.

iQIYI's dedication to these core values is evident in its strategic initiatives and content offerings. The company strives to create content that embodies inspiration, kindness, and authenticity, appealing to a wide range of user tastes. This commitment is reflected in successful dramas and niche content offerings like the 'Sweet On Theatre' and 'Light On Theatre' series.

Despite a challenging financial year in 2024, iQIYI has maintained a focus on discipline and efficiency, leading to sequential growth in operating profit in the fourth quarter. The company's total revenues for 2024 were 29.23 billion yuan ($4 billion), a decrease of 8% from the previous year. However, non-GAAP operating income was 2.36 billion yuan ($323.6 million), with a non-GAAP operating income margin of 8%. This marks the third consecutive year of operating profit for the company.

To learn more about iQIYI's financial standing, you can explore this resource: Breaking Down iQIYI, Inc. (IQ) Financial Health: Key Insights for Investors

iQIYI, Inc. (IQ) Vision Statement

iQIYI, Inc. (IQ) aims to become a leading force in online entertainment, delivering innovative and high-quality content to its users. Understanding the core elements of iQIYI's vision, mission, and values provides insight into the company's strategic direction and operational priorities. As of April 2025, here's an overview based on available information.

Mission Statement

iQIYI's mission is centered around creating an internet entertainment company that inspires joy and delivers exceptional content experiences. Their mission is focused on:

• Providing users with high-quality, diverse content.
• Driving innovation in content creation and distribution.
• Creating an immersive and engaging entertainment experience.

This mission reflects a commitment to not only entertain but also to lead the industry through technological and creative advancements. Exploring iQIYI, Inc. (IQ) Investor Profile: Who’s Buying and Why?

Vision Statement

While a specific, formally declared vision statement for iQIYI as of April 2025 is not explicitly available, the company's actions and strategic initiatives suggest a vision focused on being a leader in the online entertainment industry through:

• Becoming a Leading Entertainment Platform: Aiming to be the primary choice for users seeking online entertainment in its target markets.
• Technological Innovation: Continuously enhancing its platform and content delivery through cutting-edge technology.
• Global Expansion: Extending its reach and influence beyond its current markets to become a globally recognized entertainment brand.

Core Values

iQIYI's core values are reflected in its operational practices and strategic decisions. These values include:

• Innovation: Prioritizing the development of new technologies and content formats to enhance user experience.
• Quality: Committing to high standards in content production and platform performance.
• User Focus: Placing user satisfaction at the center of its operations, tailoring content and services to meet user needs.
• Integrity: Maintaining ethical and transparent business practices.

These values drive iQIYI's corporate culture and guide its interactions with stakeholders, including users, partners, and investors.

iQIYI, Inc. (IQ) Core Values of

While direct mentions of iQIYI's core values are limited in my search results, we can infer certain values from their actions, initiatives, and overall business strategy. The following inferred values are supported by iQIYI's practices and public statements.

Commitment to Innovation and Quality Content

iQIYI consistently emphasizes the importance of producing high-quality content and technological innovation to enhance user experience. This commitment is evident in their heavy investments in technology and original content creation. In 2024, iQIYI's focus on premium content led to a full-year revenue of CNY 31.9 billion, with membership services contributing CNY 20.3 billion. This revenue reflects a strategic emphasis on high-quality, exclusive content that attracts and retains subscribers. Exploring iQIYI, Inc. (IQ) Investor Profile: Who’s Buying and Why?

• Investment in Technology: iQIYI has invested heavily in AI and other technologies to improve content production and user experience.
• Original Content Creation: A significant portion of iQIYI's resources is dedicated to producing original dramas, variety shows, and films.

User-Centric Approach

iQIYI places a high priority on understanding and meeting the needs of its users. This is reflected in their continuous efforts to improve user experience through technological innovation and content personalization. For example, iQIYI's focus on high-definition streaming and interactive viewing options demonstrates a commitment to providing a superior user experience. The company's strategic initiatives are designed to increase user engagement and satisfaction, which are crucial for maintaining a competitive edge in the streaming industry.

• Personalized Recommendations: iQIYI uses data analytics to provide personalized content recommendations to its users.
• Interactive Features: The platform offers interactive features such as live streaming and interactive dramas to enhance user engagement.

Strategic Growth and Global Vision

iQIYI's strategies indicate a focus on long-term growth and expanding its global footprint. By forming strategic partnerships and exploring new markets, iQIYI aims to broaden its influence and revenue streams. This is exemplified by their partnerships with international production companies and their efforts to distribute content globally. The company's focus on international expansion is a key component of its growth strategy, aiming to tap into new markets and audiences.

• Partnerships: iQIYI collaborates with various partners to enhance its content library and technology capabilities.
• Market Expansion: The company is actively exploring opportunities to expand its services to international markets.

Adaptability and Innovation

In the dynamic streaming industry, iQIYI demonstrates a capability to adapt to market changes and embrace innovation. This adaptability is crucial for maintaining a competitive edge. iQIYI’s continuous efforts to adopt new technologies and experiment with different content formats highlight its commitment to staying ahead of industry trends. As the streaming landscape evolves, iQIYI's ability to innovate and adapt will be vital for its continued success.

• Technological Advancements: iQIYI integrates the latest technologies, such as AI and VR, to enhance its platform and content offerings.
• Content Diversification: The company continuously experiments with new content formats to cater to diverse audience preferences.