Mission Statement, Vision, & Core Values of KeyCorp (KEY)

Are you curious about what drives a major financial institution like KeyCorp? Have you ever wondered how a company's mission, vision, and values translate into real-world actions and financial results? In 2024, KeyCorp faced a net loss of $(279) million, or $(.28) per diluted common share, yet achieved an adjusted net income of $378 million, or $.38 per diluted common share.

Let's explore KeyCorp's guiding principles and see how they align with their financial performance and strategic goals. How do these core beliefs shape their approach to clients, communities, and colleagues?

KeyCorp (KEY) An Overview of

KeyCorp, established in 1849 and headquartered in Cleveland, Ohio, operates as a bank holding company. As one of the nation's largest bank-based financial services companies, KeyCorp provides a wide array of retail and commercial banking, commercial leasing, investment management, consumer finance, and investment banking products and services to individuals and companies. KeyCorp operates through its subsidiary bank, KeyBank National Association, serving clients across the United States. KeyCorp provides financial services to individuals, small and mid-sized businesses, corporations, and institutions.

KeyCorp's products and services include:

• Banking: Checking, savings, and loan services.
• Investment Management: Wealth management and financial planning.
• Commercial Leasing: Equipment financing solutions.

As of April 2025, specific sales figures are not available. To gain latest insights into KeyCorp, explore resources for investors: investors.

KeyCorp reported its financial results for the year 2024. The total revenue was $6.02 billion. Net income available to common shareholders was $772 million, or $0.84 per share. KeyCorp’s balance sheet remains strong. Average loans totaled $108.7 billion and average deposits totaled $113.1 billion.

KeyCorp is a major player in the financial services industry, committed to helping clients achieve their financial goals. To delve deeper into why KeyCorp stands out, continue reading the following sections.

KeyCorp (KEY) Mission Statement

KeyCorp's mission is to help clients and communities thrive by delivering exceptional financial services and creating value for its customers, shareholders, and communities. KeyCorp is dedicated to providing innovative financial solutions that meet customer needs while positively impacting the communities it serves. The company aims to be a trusted partner, offering guidance and support throughout its clients' financial journeys.

KeyCorp's mission is not just about financial success but also about making a difference in the lives of those they serve. KeyCorp is dedicated to helping clients achieve their dreams and aspirations while contributing to the growth and prosperity of the communities.

Key's mission is to empower its clients, colleagues, and communities to thrive. The path to health starts here. No matter who you are, where you are on your financial journey, or what barriers are ahead of you, KeyBank will help you move forward.

Core Components of KeyCorp's Mission Statement

KeyCorp's mission statement is composed of several core components that define its purpose and guide its actions:

• Client Focus: KeyCorp prioritizes building strong relationships with its clients by understanding their unique needs and delivering personalized service.
• Community Impact: KeyCorp is committed to making a positive impact in the communities it serves through philanthropic initiatives, volunteer efforts, and community partnerships.
• Financial Solutions: KeyCorp aims to provide innovative financial solutions that are simple, personalized, and convenient, creating value for its clients.
• Integrity and Trust: KeyCorp emphasizes the importance of upholding the highest standards of integrity, transparency, and accountability in all interactions.

Vision Statement

KeyCorp's vision is to be the bank of choice for its customers, employees, and shareholders, striving to be a trusted partner by delivering exceptional service and value to all stakeholders. KeyCorp aims to lead in the financial services industry by setting the standard for excellence and integrity in everything it does.

Core Values

KeyCorp's core values guide everything it does. These values are:

• Integrity and Ethics: Operating with honesty and fairness in all interactions, earning the trust and loyalty of clients, employees, and stakeholders.
• Customer-Centric Approach: Prioritizing the needs and preferences of clients, ensuring every interaction focuses on delivering value and exceeding expectations.
• Innovation and Technology: Embracing new technologies and trends in the financial industry, constantly seeking ways to improve and enhance services.
• Community Commitment: Making a positive impact in the communities served, supporting local initiatives and organizations that promote economic growth and financial literacy.
• Diversity and Inclusion: Valuing the unique talents, skills, and experiences of teammates, creating a diverse and inclusive workplace.
• Teamwork: Working together to achieve shared objectives.
• Respect: Valuing the unique talents, skills, and experience that teammates bring.
• Accountability: Delivering on what is promised.
• Leadership: Anticipating the need to act and inspiring others to follow.

KeyCorp is committed to meeting high standards of corporate governance, ethical behavior, and business conduct. KeyCorp benefits from its Board's experience, independent leadership, diverse expertise, and commitment.

KeyCorp (KEY) Vision Statement

As of April 2025, understanding KeyCorp's mission, vision, and core values provides insight into the company's strategic objectives and operational philosophy. KeyCorp, one of the United States' largest bank-based financial services companies, operates under a framework designed to deliver value to its clients, shareholders, and communities. You can explore more about KeyCorp's : history.

KeyCorp's mission is focused on helping clients and communities thrive. This involves providing a range of financial products and services tailored to meet the diverse needs of individuals, small businesses, and large corporations. The bank aims to build lasting relationships by understanding its clients' goals and offering solutions that support their financial well-being and growth.

• Commitment to Client Success: KeyCorp prioritizes understanding and addressing the unique financial needs of each client.
• Community Investment: The bank actively invests in the communities it serves through various initiatives and partnerships.
• Financial Solutions: KeyCorp offers a comprehensive suite of financial products and services to support clients' diverse needs.

KeyCorp strives to be a leader in the financial services industry, recognized for its exceptional client service, innovative solutions, and commitment to community development. The vision emphasizes sustainable growth and creating long-term value for stakeholders.

• Client-Centric Approach: KeyCorp aims to exceed client expectations by delivering personalized and responsive service.
• Innovation and Technology: The bank embraces innovation to enhance its products, services, and operational efficiency.
• Community Impact: KeyCorp seeks to make a positive impact on the communities it serves through philanthropic efforts and responsible business practices.

KeyCorp's core values guide its employees' actions and decisions, shaping the company's culture and brand. These values include teamwork, respect, accountability, integrity, and leadership.

• Teamwork: KeyCorp fosters a collaborative environment where employees work together to achieve common goals.
• Respect: The bank values diversity and treats all stakeholders with dignity and respect.
• Accountability: KeyCorp holds its employees accountable for their actions and results.
• Integrity: The bank operates with the highest ethical standards, earning the trust of clients, shareholders, and communities.
• Leadership: KeyCorp encourages leadership at all levels of the organization, empowering employees to take initiative and drive positive change.

These guiding principles collectively drive KeyCorp's strategic initiatives and daily operations, reinforcing its dedication to stakeholders and sustainable financial practices.

KeyCorp (KEY) Core Values

KeyCorp operates with a clearly defined mission, vision, and a strong set of core values. These elements guide the company's actions and strategies, reflecting its commitment to stakeholders and the communities it serves.

Diversity, Equity, and Inclusion

KeyCorp is committed to fostering diversity, equity, and inclusion (DEI) within its workforce and the communities it serves. This commitment is reflected in various initiatives and programs aimed at promoting equal opportunities and creating a welcoming environment for all. In 2024, KeyCorp was recognized for its DEI efforts, highlighting its success in creating a diverse and inclusive workplace.

• KeyCorp's DEI initiatives include employee resource groups, mentorship programs, and diversity training.
• The company also partners with community organizations to support DEI initiatives in the broader community.

For more information on KeyCorp’s commitment to DEI, you can explore resources related to health and community engagement.

Corporate Responsibility

KeyCorp demonstrates corporate responsibility through its environmental, social, and governance (ESG) practices. The company integrates ESG considerations into its business operations and decision-making processes. In 2024, KeyCorp continued to advance its ESG agenda, focusing on sustainable finance and community development.

• KeyCorp's ESG initiatives include reducing its carbon footprint, promoting financial inclusion, and supporting affordable housing.
• The company also publishes an annual ESG report, providing transparency on its ESG performance.

Client Focus

KeyCorp places a strong emphasis on understanding and meeting the needs of its clients. This client-centric approach is embedded in the company's culture and operations. In 2024, KeyCorp invested in enhancing its client experience through digital innovation and personalized services.

• KeyCorp's client focus is reflected in its efforts to provide tailored financial solutions, build long-term relationships, and deliver exceptional service.
• The company also solicits feedback from clients to continuously improve its products and services.

Teamwork

KeyCorp fosters a collaborative and supportive work environment where teamwork is highly valued. The company believes that by working together, employees can achieve more and better serve clients. In 2024, KeyCorp continued to promote teamwork through cross-functional projects and team-building activities.

• KeyCorp's teamwork initiatives include encouraging open communication, recognizing team achievements, and providing opportunities for professional development.
• The company also promotes a culture of respect and inclusivity, where all employees feel valued and supported.

Integrity

KeyCorp upholds the highest standards of integrity in all its dealings. The company is committed to ethical conduct, transparency, and accountability. In 2024, KeyCorp reinforced its commitment to integrity through ethics training and compliance programs.

• KeyCorp's integrity initiatives include maintaining a code of conduct, providing channels for reporting ethical concerns, and conducting regular audits.
• The company also emphasizes the importance of ethical decision-making at all levels of the organization.