Mission Statement, Vision, & Core Values of The Kraft Heinz Company (KHC)

What exactly drives a company that boasts approximately $26 billion in net sales? Have you ever wondered about the guiding principles behind one of the largest food and beverage companies in the world?

The Kraft Heinz Company, with a market cap of $35.6 Billion as of April 2025, operates with a clearly defined mission, vision, and a robust set of core values. But what are they, and how do they influence the company's strategic decisions and daily operations? Let's delve into the mission statement, vision, and core values that shape Kraft Heinz.

The Kraft Heinz Company (KHC) An Overview of

The Kraft Heinz Company, commonly known as Kraft Heinz (KHC), has a rich history rooted in the food industry. Formed by the merger of Kraft Foods and H.J. Heinz Company in 2015, it has become one of the largest food and beverage companies in the world. Kraft Heinz manufactures and markets a wide range of products, including condiments and sauces, cheese and dairy products, meals, meats, refreshment beverages, coffee, and other grocery products. As of April 2025, Kraft Heinz continues to be a major player in the global food market, with products found in households worldwide.

In the fiscal year 2024, Kraft Heinz demonstrated solid financial performance. The company reported net sales of approximately $27 billion. Key brands such as Kraft Mac & Cheese, Heinz Ketchup, and Oscar Mayer continue to drive substantial revenue. The company has also seen growth in international markets, particularly in emerging economies, contributing to its overall sales volume. Kraft Heinz's strategic focus on innovation and marketing has helped maintain its competitive edge in a dynamic market environment.

Kraft Heinz stands as a leader in the food and beverage industry, driven by a portfolio of iconic brands and a global presence. The company's commitment to quality and innovation has solidified its position in the market. Want to understand why Kraft Heinz (KHC) is successful? Find out more here: Breaking Down The Kraft Heinz Company (KHC) Financial Health: Key Insights for Investors

The Kraft Heinz Company (KHC) Mission Statement

The Kraft Heinz Company's mission is to be the best food company, growing a better world. This commitment extends to delivering high-quality products that delight consumers globally, with a focus on innovation, sustainability, and creating a positive impact in the communities they serve.

Core Components of the Mission Statement

The Kraft Heinz Company's mission statement is composed of several core components:

• Delivering High-Quality Products: Kraft Heinz is dedicated to providing consumers with food products that meet high standards of quality and taste.
• Focus on Innovation: The company strives to innovate and improve its products to meet the changing needs and preferences of consumers, investing $342 million in Research and Development in 2024.
• Commitment to Sustainability: Kraft Heinz is dedicated to operating in an environmentally responsible manner, reducing their carbon footprint and promoting sustainable practices.
• Creating a Positive Impact: The company is committed to making a positive impact on the communities it serves through various initiatives and philanthropic efforts. In 2023, they provided approximately 368 million meals to people in need, achieving 90 percent of their goal to provide 1.5 billion meals to people in need by 2025.

Vision Statement

The vision of Kraft Heinz is to sustainably grow by delighting more consumers globally. This vision influences the corporate strategy by guiding the company to make decisions that are not only profitable but also socially responsible.

Core Values

Kraft Heinz's core values include:

• Integrity: Conducting business with honesty, transparency, and ethical behavior.
• Ownership: Acting as owners each day, showing commitment and belief in their cause.
• Innovation: Embracing creativity and innovation to drive growth and stay ahead of the competition.
• Quality: Dedicated to delivering high-quality products that meet the expectations of consumers.
• Safety: Ensuring the safety of their products and operations.
• Respect: Valuing all stakeholders and treating them with respect.

These values shape the company's corporate culture and drive the decision-making process.

Commitment to Diversity, Equity, Inclusion & Belonging (DEI&B)

Kraft Heinz believes that diverse perspectives and backgrounds make them stronger and more innovative. Their DEI&B vision is to harness their collective power across all dimensions of diversity to better serve their people, business, and communities. 'We Demand Diversity' is one of their core values, meaning they are inclusive, all voices matter, and they will not just listen but act.

Financial Performance and Goals

Kraft Heinz aims to achieve $27.4 billion in net sales for 2024, with a focus on premiumization of product lines, digital marketing expansion, and enhanced consumer engagement strategies.

Consumers are at the center of everything Kraft Heinz does. With 2024 net sales of approximately $26 billion, the company is committed to growing its iconic and emerging food and beverage brands on a global scale.

Read more about The Kraft Heinz Company (KHC) Investor Profile: Exploring The Kraft Heinz Company (KHC) Investor Profile: Who’s Buying and Why?

The Kraft Heinz Company (KHC) Vision Statement

Understanding the strategic direction of The Kraft Heinz Company (KHC) requires a close examination of its mission, vision, and core values. These elements provide a framework for the company's goals, aspirations, and operational principles. By analyzing these components, stakeholders can gain insights into KHC's long-term objectives and how it aims to achieve success in the competitive food industry. For an in-depth look at the company's financial standing, consider exploring Breaking Down The Kraft Heinz Company (KHC) Financial Health: Key Insights for Investors.

The Kraft Heinz Company's mission statement focuses on its fundamental purpose and guides its day-to-day operations. While a specific, publicly declared mission statement is not readily available, it is evident through their actions that their implied mission revolves around:

• Providing high-quality food products.
• Meeting the diverse needs of consumers.
• Driving sustainable growth and profitability.

This encompasses not only producing and distributing food but also ensuring customer satisfaction and maintaining a strong market presence. The company's commitment to these areas is reflected in its product innovation, supply chain management, and customer engagement strategies.

The Kraft Heinz Company's vision is to 'To sustainably grow by delighting more consumers globally.' This statement encapsulates the company's aspirations for the future and outlines its strategic objectives. Key components of this vision include:

• Sustainable Growth: Focusing on long-term, responsible business practices that ensure continued success without compromising resources or ethical standards.
• Delighting Consumers: Creating products and experiences that exceed customer expectations and foster brand loyalty.
• Global Expansion: Extending its reach to new markets and consumer segments around the world.

In 2024, The Kraft Heinz Company reported net sales of approximately $27 billion, demonstrating its significant global presence. The company's focus on innovation led to the launch of several new products aimed at meeting evolving consumer preferences, contributing to a 2.5% organic net sales growth. Furthermore, sustainability initiatives, such as reducing packaging waste by 10%, reflect the company's commitment to responsible growth.

The Kraft Heinz Company's core values define its culture and guide the behavior of its employees. These values are essential for maintaining a cohesive and ethical organization. While specific, publicly declared core values may vary, they generally include:

• Customer First: Prioritizing customer needs and satisfaction in all business decisions.
• Innovation: Encouraging creativity and continuous improvement in products, processes, and strategies.
• Integrity: Upholding the highest ethical standards in all interactions and operations.
• Ownership: Taking responsibility for actions and outcomes, fostering a sense of accountability.
• Collaboration: Working together as a team to achieve common goals and leveraging diverse perspectives.

These values are integrated into the company's training programs and performance evaluations, reinforcing their importance in day-to-day operations. For example, in 2024, Kraft Heinz invested over $50 million in employee development programs, emphasizing ethical conduct and collaborative problem-solving. This investment underscores the company's dedication to fostering a culture that aligns with its core values.

The Kraft Heinz Company (KHC) Core Values of

The Company's mission is to sustainably grow by delighting more consumers globally. This involves offering more choices and growing in a way that protects the planet. The vision is to improve the world, one delicious meal at a time, reflecting a commitment to both taste and global well-being.

The Company places significant emphasis on consumer satisfaction, striving to offer a variety of choices while ensuring sustainable practices. Their commitment extends beyond just providing food; they aim to contribute positively to global welfare. You can explore further insights into their financial strategies and health here: Breaking Down The Kraft Heinz Company (KHC) Financial Health: Key Insights for Investors

We demand diversity.

The Company values diversity, as highlighted in their 2023 Environmental Social Governance (ESG) Report. This commitment extends to all facets of their operations, ensuring that different perspectives and backgrounds are included and respected. Their dedication to diversity is evident in their hiring practices, leadership development programs, and community engagement initiatives. The company's dedication to diversity is reflected in the composition of its board and management teams.

• In 2023, the company aimed to achieve 30% gender diversity at the management level globally.
• The company also focuses on increasing the representation of underrepresented ethnic and racial groups across its workforce.

We do the right thing.

Integrity and ethical conduct are integral to the Company's operations. The company's code of conduct emphasizes honesty, transparency, and accountability in all interactions. This commitment to ethical behavior extends to their supply chain, where they work with suppliers who share their values and adhere to high standards of social and environmental responsibility. Doing the right thing also means investing in sustainable practices and reducing their environmental footprint.

• The Company has set a goal to reduce greenhouse gas emissions by 50% across its operations by 2030.
• They are committed to sourcing 100% of their electricity from renewable sources by 2025.

We are consumer obsessed.

The Company places consumers at the heart of its strategy, continuously seeking to understand and meet their evolving needs and preferences. This obsession translates into investments in research and development, innovation, and marketing to create products that resonate with consumers. They actively solicit feedback and use data analytics to gain insights into consumer behavior, ensuring that their offerings remain relevant and appealing.

• In 2023, the company invested over $100 million in research and development to create new and improved products.
• They launched several new product lines catering to health-conscious consumers, including plant-based alternatives and low-sugar options.

We are decisive.

The Company fosters a culture of decisiveness, empowering employees to take calculated risks and make timely decisions. This agility enables them to respond quickly to market changes and capitalize on emerging opportunities. Their decision-making processes are data-driven, ensuring that choices are informed and aligned with strategic objectives. This approach allows them to stay ahead of the competition and drive sustainable growth.

• In 2024, the company implemented a new decision-making framework that streamlined processes and reduced approval times by 25%.
• This framework enabled them to launch new products and enter new markets more quickly than before.

We own it.

The Company promotes a culture of ownership, where employees take responsibility for their actions and outcomes. This sense of accountability drives individuals to go above and beyond, ensuring that projects are completed efficiently and effectively. Ownership also means taking pride in their work and contributing to the overall success of the organization.

• In 2023, the company introduced an employee recognition program that rewards individuals and teams for demonstrating ownership and achieving outstanding results.
• This program has led to increased employee engagement and improved performance across various departments.

We are hungry to win.

The Company instills a relentless drive to succeed, encouraging employees to push boundaries and strive for excellence. This hunger to win translates into a commitment to continuous improvement, innovation, and market leadership. They foster a competitive spirit, motivating employees to outperform expectations and deliver exceptional results.

• In 2024, the company set ambitious financial targets, including a 5% increase in organic sales growth and a 10% improvement in profitability.
• They implemented several initiatives to drive growth, including expanding into new markets and launching innovative products.