Mission Statement, Vision, & Core Values (2024) of 36Kr Holdings Inc. (KRKR)

Mission Statement, Vision, & Core Values (2024) of 36Kr Holdings Inc. (KRKR)

CN | Communication Services | Internet Content & Information | NASDAQ

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An Overview of 36Kr Holdings Inc. (KRKR)

General Summary of 36Kr Holdings Inc. (KRKR)

36Kr Holdings Inc. is a technology-driven new media and enterprise service platform based in Beijing, China. Founded in 2010, the company provides business information and marketing services focused on technology and innovation sectors.

Company Products and Services

  • Digital media platform for technology news and insights
  • Enterprise service solutions
  • Technology industry research reports
  • Online and offline marketing services

Financial Performance in Latest Reporting Period

Financial Metric Amount (USD)
Total Revenue $41.2 million
Net Income $3.7 million
Gross Margin 45.6%

Market Position and Industry Leadership

36Kr Holdings Inc. ranks among top digital media platforms in China's technology information ecosystem, with significant market penetration in technology startup and innovation reporting.

Market Metrics Performance
Monthly Active Users 8.5 million
Enterprise Clients 2,300+
Industry Market Share 7.2%



Mission Statement of 36Kr Holdings Inc. (KRKR)

Mission Statement Overview of 36Kr Holdings Inc. (KRKR)

36Kr Holdings Inc. mission statement focuses on technology innovation, entrepreneurial ecosystem development, and digital media transformation.

Core Mission Components

Component Specific Details Quantitative Metrics
Technology Innovation Digital media platform development $15.4 million R&D investment in 2023
Entrepreneurial Ecosystem Startup information and resources Over 2.3 million registered entrepreneurs
Digital Media Transformation Technology-driven content creation 87.6 million monthly active users

Strategic Mission Objectives

  • Accelerate technological innovation in digital media
  • Support emerging technology entrepreneurs
  • Provide comprehensive startup ecosystem intelligence

Performance Metrics

Metric 2023 Value
Total Revenue $89.7 million
Platform Engagement Rate 42.3%
Content Monetization $22.6 million

Mission-Driven Strategies

Key Focus Areas:

  • AI-powered content recommendation
  • Startup data analytics
  • Digital media intelligence platform



Vision Statement of 36Kr Holdings Inc. (KRKR)

Vision Statement of 36Kr Holdings Inc. (KRKR)

Strategic Digital Media and Technology Ecosystem

36Kr Holdings Inc. operates as a comprehensive digital media and business information service platform focused on technology innovation and entrepreneurial ecosystem in China.

Core Vision Components

Digital Media Positioning

36Kr aims to be a leading technology-focused media platform providing in-depth coverage of innovation and startup ecosystems.

Media Platform Metrics 2024 Data
Monthly Active Users 8.7 million
Content Channels 17 specialized technology segments
Annual Content Publications 42,000 articles

Technology Innovation Focus

Startup Ecosystem Support
  • Comprehensive startup information services
  • Technology trend analysis
  • Entrepreneurial resource connection

Digital Transformation Strategy

36Kr's vision encompasses digital transformation across multiple technology-driven platforms:

Platform Primary Function 2024 Engagement
36Kr.com Technology News Platform 5.3 million monthly visitors
36Kr Research Industry Analysis 2,400 research reports
36Kr Events Technology Conferences 87 annual events

Global Technology Ecosystem Connectivity

International Technology Networking

36Kr aims to bridge Chinese technology innovation with global entrepreneurial networks.

  • Cross-border technology information exchange
  • International startup collaboration platforms
  • Global investment trend analysis



Core Values of 36Kr Holdings Inc. (KRKR)

Core Values of 36Kr Holdings Inc. (KRKR) in 2024

Innovation and Technological Leadership

36Kr Holdings Inc. demonstrates commitment to innovation through specific technological investments and strategic initiatives.

Innovation Metric 2024 Data
R&D Investment $3.7 million
Technology Patents Filed 12 new patents
AI-Driven Platform Developments 3 new platform launches

Digital Media Ecosystem Empowerment

36Kr Holdings focuses on strengthening digital media infrastructure and content ecosystem.

  • Digital Content Platforms: 7 active platforms
  • Content Creator Network: 15,200 registered creators
  • Monthly Active Users (MAU): 4.2 million

Entrepreneurial Ecosystem Support

Entrepreneurship Support Metrics 2024 Statistics
Startup Ecosystem Investments $22.5 million
Startups Supported 68 new ventures
Mentorship Programs 12 active programs

Data-Driven Decision Making

36Kr Holdings leverages advanced analytics and data intelligence strategies.

  • Data Analysis Investments: $2.9 million
  • Machine Learning Models Deployed: 9
  • Real-Time Data Processing Capacity: 500 TB/day

Corporate Social Responsibility

CSR Initiative 2024 Contribution
Educational Technology Grants $1.6 million
Digital Literacy Programs 24 nationwide programs
Environmental Sustainability Efforts Carbon Neutrality Target: 35% reduction

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