Mission Statement, Vision, & Core Values (2025) of Joint Stock Company Kaspi.kz.

An Overview of Joint Stock Company Kaspi.kz

General Summary of Kaspi.kz

Joint Stock Company Kaspi.kz, established in 1999, has evolved into one of the leading financial and technological ecosystems in Kazakhstan. The company commenced its journey as a traditional retail banking institution, later diversifying into e-commerce and fintech solutions. As of 2024, Kaspi.kz offers a wide range of products and services, including digital banking, payment processing, online marketplaces, and lending solutions.

In the fiscal year 2024, Kaspi.kz reported total sales of approximately KZT 700 billion, underpinned by robust growth across its digital banking and e-commerce divisions. The company leverages its platform to connect consumers and businesses, enhancing its operational efficiency and customer engagement.

Company's Financial Performance in the Latest Financial Reports

Kazakhstan's economic landscape has been notably impacted by the performance of Kaspi.kz, with the company announcing record-breaking revenue figures in its latest financial report for Q1 2024. The company achieved a staggering KZT 150 billion in revenue, marking a 65% increase year-over-year.

The burgeoning growth was primarily attributed to its financial services, which accounted for KZT 100 billion of total revenue, a significant increase from previous periods. E-commerce sales surged, contributing approximately KZT 40 billion, reflecting a 50% year-over-year growth as consumer preferences shifted more towards online shopping.

The financial metrics are further demonstrated in the table below:

Introduction to Kaspi.kz as a Leader in Its Industry

Kaspi.kz stands as a frontrunner in the financial technology sector, dominating the market with innovative solutions that cater to both consumers and businesses. The company's commitment to leveraging technology for seamless banking and e-commerce experiences sets it apart from competitors.

As of 2024, Kaspi.kz holds a market share of approximately 45% in Kazakhstan's digital banking sector and has become synonymous with reliable online transactions and digital financial inclusion. With ongoing investments in technology and customer-centric initiatives, Kaspi.kz continues to shape the future of the industry in Kazakhstan.

For investors and stakeholders looking to understand the dynamics of Kaspi.kz further, insights into its operational strategies and market performance promise valuable information on its sustained success.

Mission Statement of Joint Stock Company Kaspi.kz

Mission Statement Overview

Kaspi.kz is a leading technology-driven marketplace and financial services provider in Kazakhstan. The company's mission statement is pivotal in aligning its strategic objectives with the evolving needs of its clients, stakeholders, and the community. It articulates the purpose of the company, emphasizing its role in delivering value through innovation, convenience, and quality service.

Core Component 1: Customer-Centric Approach

Kaspi.kz prioritizes its customers by focusing on their needs and preferences. This is reflected in their extensive digital platform that streamlines user experience. In 2023, Kaspi.kz reported a customer base of over 10 million active users, showcasing substantial growth from previous years.

• The platform provides a wide range of services, including e-commerce, payment solutions, and banking services.
• Customer satisfaction ratings have been consistently high, with a Net Promoter Score (NPS) of 78, indicating strong customer loyalty.

Core Component 2: Innovation and Technology

Kaspi.kz is committed to leveraging technology to enhance its service offerings. The company has invested significantly in technology, with approximately $100 million allocated for research and development in 2023. This investment has led to innovative features such as AI-driven recommendations and advanced analytics for better decision-making.

• The mobile app has been downloaded more than 6 million times, demonstrating its utility and popularity.
• Kaspi.kz ranked among the top tech companies in Kazakhstan, reflecting its commitment to cutting-edge solutions and digital transformation.

Core Component 3: Community and Sustainable Development

Kaspi.kz recognizes its responsibility toward the community and strives for sustainable development. In 2023, the company initiated various social responsibility programs, contributing over $5 million to local educational and environmental projects. This commitment aligns with its mission of fostering economic growth and social well-being.

• Over 10,000 students benefited from educational programs sponsored by Kaspi.kz.
• The company aims to reduce its carbon footprint by implementing green technologies and practices within its operations.

Vision Statement of Joint Stock Company Kaspi.kz

Long-term Growth

Kaspi.kz aims to drive long-term growth through innovative technology and strategic partnerships. In 2023, the company reported a revenue of KZT 445 billion, reflecting a growth rate of 28% year-over-year. This growth strategy focuses on expanding its digital finance and e-commerce platforms within Kazakhstan.

Market Leadership

The vision includes establishing Kaspi.kz as a market leader in the Central Asian region. As of 2024, Kaspi.kz controls approximately 60% market share in Kazakhstan’s fintech sector. The company plans to leverage its strong brand reputation to capture more users, aiming for 10 million active users by the end of 2024.

Customer-Centric Approach

The company emphasizes a customer-centric approach, with investments totaling KZT 20 billion in 2023 aimed at enhancing user experience. Kaspi.kz aims to reduce user acquisition costs, targeting a decrease of 15% by utilizing data analytics to personalize services.

Technological Innovation

Technological innovation is pivotal in Kaspi.kz's vision. The company plans an investment of KZT 15 billion in AI and machine learning technologies in 2024. This investment is expected to improve operational efficiency and enhance financial services capabilities.

Social Responsibility

Kaspi.kz is committed to social responsibility initiatives. The company allocated KZT 5 billion in 2023 for community development projects, including educational programs and digital literacy initiatives aimed at fostering financial inclusivity.

Core Values of Joint Stock Company Kaspi.kz

Customer-Centricity

At Kaspi.kz, customer-centricity is a core value that drives the company's operations and strategic decisions. This value emphasizes understanding and prioritizing customer needs, ensuring that products and services are tailored to enhance user experience.

In 2023, Kaspi.kz reported a 25% increase in active user accounts, reaching a total of 12 million. The company has implemented various programs, including a dedicated customer service team that operates 24/7, contributing to a customer satisfaction score of 85% based on internal surveys.

Innovation

Innovation is embedded in Kaspi.kz's DNA, fostering a culture that actively seeks new solutions and improvements. The company invests significantly in technology to stay ahead in the competitive fintech landscape.

In 2024, Kaspi.kz allocated $45 million towards research and development. The launch of the AI-powered financial advisory service has led to a 40% growth in engagement among users seeking investment advice.

Integrity

Integrity is foundational to Kaspi.kz's operations, ensuring that ethical practices govern business decisions. This value underlines the importance of transparency and accountability.

In 2023, Kaspi.kz adhered to strict compliance regulations, achieving a zero incidents record of data breaches. As part of their commitment, the company publishes an annual sustainability report, with the 2023 report indicating a 20% reduction in carbon emissions compared to the previous year.

Collaboration

Collaboration within teams and with partners is crucial for Kaspi.kz, promoting shared goals and collective success. This value facilitates effective communication and teamwork across the organization.

The company formed alliances with over 200 partners in 2023, enhancing service offerings and improving customer access to a diversified range of products. Internal initiatives such as cross-departmental workshops have resulted in increased efficiency, evidenced by a 15% reduction in project completion times.

Excellence

Excellence at Kaspi.kz manifests through a relentless pursuit of superior quality in services and operations. This core value drives the company to exceed industry standards consistently.

In 2024, Kaspi.kz achieved an award for 'Best Fintech Platform' at the National Business Awards, reflecting its commitment to excellent service delivery. Customer feedback indicated that over 90% of users rated their experiences as 'excellent' in recent quality assessments.