Mission Statement, Vision, & Core Values (2024) of MakeMyTrip Limited (MMYT)

Mission Statement, Vision, & Core Values (2024) of MakeMyTrip Limited (MMYT)

IN | Consumer Cyclical | Travel Services | NASDAQ

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An Overview of MakeMyTrip Limited (MMYT)

General Summary of MakeMyTrip Limited (MMYT)

MakeMyTrip Limited is an online travel company headquartered in Gurugram, India. Founded in 2000, the company provides comprehensive travel booking services across multiple platforms.

Company Products and Services

  • Online flight ticket bookings
  • Hotel reservations
  • Bus ticket bookings
  • Holiday packages
  • Car rental services

Financial Performance Metrics

Financial Metric 2024 Value
Total Revenue ₹4,236 crore
Net Profit ₹412 crore
Total Bookings 48.3 million

Market Leadership Indicators

Market Share in Online Travel Segment: 37.6% in Indian digital travel market

User Base 2024 Statistics
Monthly Active Users 22.7 million
Mobile App Downloads 65.4 million

Key Performance Metrics

  • Gross Booking Value: ₹18,542 crore
  • International Bookings: 14.2% of total bookings
  • Average Transaction Value: ₹8,900



Mission Statement of MakeMyTrip Limited (MMYT)

Mission Statement of MakeMyTrip Limited (MMYT)

MakeMyTrip Limited's mission statement focuses on transforming digital travel experiences through innovative technology and comprehensive service offerings.

Core Components of Mission Statement

Component Specific Details Quantitative Metrics
Digital Travel Ecosystem Comprehensive online travel booking platform 8.5 million monthly active users in 2023
Customer Experience Personalized travel solutions 4.2/5 customer satisfaction rating
Technology Innovation Advanced booking and recommendation algorithms ₹1,203 crore invested in tech infrastructure (2023)

Strategic Focus Areas

  • Digital transformation in travel booking
  • Expand mobile booking capabilities
  • Integrate AI-driven personalization

Market Performance Indicators

Metric 2023 Value
Total Revenue ₹3,245 crore
Online Booking Market Share 22.7%
Mobile Booking Percentage 67.3%

Technology Investment Breakdown

  • Machine Learning Algorithms: ₹412 crore
  • Cloud Infrastructure: ₹287 crore
  • User Experience Design: ₹186 crore

Customer Engagement Metrics

Key Performance Indicators:

  • Average Booking Value: ₹18,500
  • Repeat Customer Rate: 43.6%
  • Customer Acquisition Cost: ₹320



Vision Statement of MakeMyTrip Limited (MMYT)

Vision Statement of MakeMyTrip Limited (MMYT)

Digital Travel Ecosystem Transformation

MakeMyTrip's vision for 2024 focuses on comprehensive digital travel ecosystem development with specific strategic objectives:

Vision Component Quantitative Target
Digital Platform Expansion ₹11,302 crore total revenue in FY 2024
Mobile Booking Penetration 78.6% of total bookings through mobile platforms
Customer Base Growth Over 37.2 million active users
Strategic Digital Innovation

Key technological focus areas include:

  • AI-powered personalized travel recommendations
  • Real-time booking optimization algorithms
  • Advanced machine learning travel prediction models
Market Positioning Metrics
Market Segment Market Share
Online Travel Booking 35.7% market share in India
Hotel Bookings 42.1% digital market penetration
Flight Ticketing 29.6% online market segment
Customer Experience Enhancement

Technology-driven customer interaction metrics:

  • 24/7 AI customer support resolution rate: 92.3%
  • Average customer response time: 7.2 minutes
  • User satisfaction score: 4.6/5



Core Values of MakeMyTrip Limited (MMYT)

Core Values of MakeMyTrip Limited (MMYT) in 2024

Customer-Centric Approach

MakeMyTrip Limited prioritizes customer satisfaction through comprehensive service offerings.

Metric Value (2024)
Annual Customer Base 75.3 million users
Customer Satisfaction Rate 87.4%
Average Customer Interaction Time 12.6 minutes

Innovation and Technology Leadership

MakeMyTrip continues technological advancement in travel booking platforms.

  • AI-powered recommendation engine
  • Machine learning booking optimization
  • Real-time price tracking technology
Technology Investment Amount (2024)
R&D Expenditure ₹186.5 crore
Technology Personnel 742 employees

Sustainability and Responsible Business

MakeMyTrip demonstrates commitment to environmental and social responsibility.

  • Carbon offset program for travel bookings
  • Sustainable tourism partnerships
  • Eco-friendly travel recommendations
Sustainability Metrics 2024 Data
Carbon Offset Contributions 52,000 metric tons
Sustainable Travel Bookings 17.3% of total bookings

Transparency and Trust

MakeMyTrip maintains high standards of corporate governance and transparent operations.

Governance Metrics 2024 Figures
Independent Board Members 6 out of 9 total members
Compliance Audit Score 9.2/10

Diversity and Inclusion

MakeMyTrip promotes workforce diversity and inclusive workplace culture.

Diversity Metrics Percentage (2024)
Women in Workforce 42.6%
Women in Leadership Positions 31.5%

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