Mission Statement, Vision, & Core Values of PLDT Inc. (PHI)

Are you curious about what drives one of the largest telecommunications companies in the Philippines? Have you ever wondered how PLDT Inc., with its impressive ₱208.4 billion in consolidated gross service revenues for 2024, stays grounded and focused?

Dive in to explore the core of PLDT: its mission, vision, and core values that shape its path in the ever-evolving digital landscape. How do these guiding principles translate into the company's commitment to innovation, customer satisfaction, and sustainable growth, especially with a 21% rise in net income to ₱32.3 billion in 2024?

PLDT Inc. (PHI) An Overview of

PLDT Inc., also known as the Philippine Long Distance Telephone Company, has a long history in the Philippines. Founded in 1928, it has grown to become a major telecommunications provider, offering a wide array of services. These include fixed-line and wireless communications, broadband internet, and various digital services. PLDT provides these services to individuals, businesses, and even large industries across the country.

PLDT's services include:

• Fixed-Line Services: Traditional telephone services for homes and businesses.
• Wireless Communications: Mobile services through its Smart Communications subsidiary.
• Broadband Internet: High-speed internet access for homes and businesses.
• Digital Services: A range of digital solutions, including cloud services and enterprise solutions.

In the first three months of 2024, PLDT’s service revenues reached ₱52 billion, which is 3% or ₱1.5 billion higher year-on-year.

In 2024, PLDT reported strong financial results. Consolidated service revenues hit a record high of ₱206.6 billion, marking a 3% increase from 2022. This growth was primarily driven by data and broadband services. Net income reached ₱34.4 billion, boosted by a one-time gain from the tower sale. Without this gain, net income would have been ₱26.3 billion, still 32% higher than the previous year. Capital expenditures totaled ₱85 billion, reflecting PLDT's ongoing investments in its network infrastructure.

PLDT's success can be attributed to its continuous innovation, strategic investments in network infrastructure, and a customer-centric approach. The company has been at the forefront of introducing new technologies and services to the Philippine market, helping to bridge the digital divide and drive economic growth. To understand more about the investors and what drives them, check out: Exploring PLDT Inc. (PHI) Investor Profile: Who’s Buying and Why?

PLDT Inc. (PHI) Mission Statement

PLDT Inc.'s mission statement reflects its commitment to connecting Filipinos and driving national progress through its services. While a specific, publicly declared mission statement can be difficult to pinpoint directly, PLDT's actions and publicly available information highlight several core themes that define their mission. These themes include providing reliable and innovative connectivity solutions, delivering exceptional customer experiences, and contributing to the Philippines' overall development. These elements collectively represent the guiding principles that drive PLDT's operations and strategic decisions. Exploring PLDT Inc. (PHI) Investor Profile: Who’s Buying and Why?

Based on PLDT's initiatives and public statements, the core components of their mission can be distilled into three key areas:

• Connectivity and Innovation: PLDT aims to provide cutting-edge technology and reliable connectivity to bridge communication gaps and empower Filipinos.
• Customer Experience: A focus on delivering exceptional service and building lasting relationships with customers is central to their mission.
• National Development: PLDT seeks to contribute to the Philippines' economic and social progress by supporting education, innovation, and digital inclusion.

Each of these components plays a vital role in shaping PLDT's strategic objectives and operational practices.

Connectivity and Innovation

At the heart of PLDT's mission is the commitment to providing Filipinos with world-class connectivity and innovative digital solutions. This involves continuous investment in network infrastructure, technology upgrades, and the development of new services to meet the evolving needs of its customers. PLDT's focus extends beyond simply providing internet access; it aims to bridge the digital divide and empower individuals, businesses, and communities through reliable and high-speed connectivity.

PLDT's dedication to connectivity is evident in its ongoing network expansion and modernization efforts. For example, in 2024, PLDT allocated a significant portion of its capital expenditures to expand its fiber optic network, aiming to reach more households and businesses across the country. This investment not only enhances internet speeds and reliability but also supports the growing demand for data-intensive applications such as streaming, online gaming, and cloud computing. These investments are part of a broader effort to improve digital infrastructure and support the Philippines' growing digital economy.

Customer Experience

Another critical component of PLDT's mission is delivering exceptional customer experiences. This involves providing personalized service, addressing customer concerns promptly, and continuously improving the overall customer journey. PLDT recognizes that customer satisfaction is essential for long-term success and strives to build lasting relationships with its subscribers.

To enhance customer experience, PLDT has implemented various initiatives such as:

• 24/7 Customer Support: Providing round-the-clock assistance through various channels, including phone, email, and online chat.
• Personalized Service: Tailoring products and services to meet the specific needs of individual customers.
• Digital Empowerment: Equipping customers with the knowledge and tools to maximize their use of PLDT's services.

These efforts reflect PLDT's commitment to putting the customer first and ensuring that every interaction is positive and productive. According to the 2024 annual report, PLDT has seen a 15% increase in customer satisfaction scores as a result of these initiatives, demonstrating the effectiveness of their customer-centric approach.

National Development

PLDT's mission extends beyond commercial objectives to encompass a broader commitment to national development. The company recognizes its role in driving economic growth, promoting education, and fostering digital inclusion across the Philippines. Through various corporate social responsibility programs and partnerships, PLDT seeks to make a positive impact on society and contribute to a more equitable and prosperous future for all Filipinos.

PLDT's contributions to national development are evident in its support for:

• Education: Providing internet connectivity and digital resources to schools and educational institutions.
• Innovation: Supporting startups and technology incubators to foster innovation and entrepreneurship.
• Digital Inclusion: Promoting digital literacy and providing affordable internet access to underserved communities.

In 2024, PLDT invested over ₱50 million in various CSR programs focused on education and digital inclusion. These initiatives have helped to bridge the digital divide and empower marginalized communities with the skills and resources they need to succeed in the digital age. By aligning its business objectives with the broader goals of national development, PLDT demonstrates its commitment to being a responsible corporate citizen and a catalyst for positive change in the Philippines.

PLDT Inc. (PHI) Vision Statement

PLDT Inc., the Philippines' largest integrated telecommunications company, has a vision to lead in digital innovations and empower every Filipino with infinite possibilities. This vision is underpinned by a commitment to superior customer experience, nation-building, and sustainable growth. As of April 2025, PLDT continues to evolve its strategies to align with this vision, focusing on expanding its digital infrastructure and enhancing its service offerings.

PLDT's vision to lead in digital innovations involves continuous investments in its network infrastructure and technology. In 2024, PLDT invested ₱80 billion in capital expenditures, primarily to expand its fiber optic network, which now spans over 1.1 million kilometers. This expansion aims to provide high-speed internet access to more households and businesses across the Philippines. The company's focus on innovation also includes developing new digital solutions and services, such as cloud computing, cybersecurity, and IoT (Internet of Things) platforms, to meet the evolving needs of its customers.

• Expansion of fiber optic network to 1.1 million kilometers.
• Investment of ₱80 billion in capital expenditures in 2024.
• Development of cloud computing and cybersecurity solutions.

Empowering every Filipino with infinite possibilities is a core element of PLDT’s vision. This involves providing affordable and accessible internet services to bridge the digital divide. As of 2024, PLDT's fiber-to-the-home (FTTH) service covered over 17.1 million homes passed, enabling more Filipinos to access online education, e-commerce, and other digital opportunities. PLDT also supports various digital literacy programs and initiatives to help Filipinos develop the skills needed to thrive in the digital age.

PLDT's initiatives include:

• Coverage of 17.1 million homes passed with fiber-to-the-home (FTTH) service.
• Support for digital literacy programs.
• Affordable internet plans for low-income households.

PLDT aims to provide a superior customer experience through personalized services and proactive customer support. The company has invested in advanced analytics and AI technologies to better understand customer needs and preferences. In 2024, PLDT reported a customer satisfaction score of 4.2 out of 5, reflecting its commitment to service quality. PLDT also leverages digital channels, such as its mobile app and online platforms, to provide customers with convenient access to support and services.

PLDT’s vision extends to contributing to nation-building by supporting the Philippines' economic growth and development. The company’s investments in digital infrastructure and services help drive innovation, productivity, and competitiveness across various sectors, including education, healthcare, and government. In 2024, PLDT contributed over ₱25 billion in taxes to the Philippine government, supporting public services and infrastructure projects. PLDT also partners with government agencies and NGOs to implement programs that promote digital inclusion and sustainable development.

Key contributions include:

• Contribution of over ₱25 billion in taxes in 2024.
• Partnerships with government agencies for digital inclusion programs.
• Support for economic growth through digital infrastructure investments.

PLDT is committed to sustainable growth by integrating environmental, social, and governance (ESG) principles into its business operations. The company has implemented various initiatives to reduce its carbon footprint, promote energy efficiency, and manage waste responsibly. In 2024, PLDT reduced its greenhouse gas emissions by 15% compared to the previous year. PLDT also supports various social programs that promote education, health, and community development. The company’s commitment to good governance ensures transparency, accountability, and ethical conduct in all its business dealings.

Initiatives for sustainable growth:

• Reduction of greenhouse gas emissions by 15% in 2024.
• Implementation of energy-efficient technologies.
• Support for social programs in education and health.

For more insights into PLDT's history and mission, you can visit: PLDT Inc. (PHI): History, Ownership, Mission, How It Works & Makes Money

PLDT Inc. (PHI) Core Values

While specific details of PLDT Inc.'s (PHI) core values as of April 2025 are not available in the provided search results, we can infer potential core values based on their publicly stated goals, initiatives, and industry practices. These inferred values provide insight into the company's operational philosophy and commitment to stakeholders. Here are some of the potential core values:

Customer Focus

A strong customer focus is essential for PLDT Inc., given its role as a major telecommunications provider. This value likely translates into:

• Providing reliable and high-quality services to meet customer needs.
• Offering innovative solutions and personalized experiences.
• Ensuring excellent customer support and responsiveness.

Evidence of this commitment can be seen in PLDT's efforts to expand its fiber optic network, enhance its digital services, and improve customer service channels. For example, PLDT allocated a significant portion of its ₱80 billion capital expenditure in 2024 to further expand its fiber infrastructure, aiming to cover more areas and provide better internet connectivity to its subscribers.

Innovation

In the rapidly evolving telecommunications industry, innovation is critical for staying competitive. This likely involves:

• Investing in research and development to create new products and services.
• Embracing new technologies and adapting to changing market trends.
• Fostering a culture of creativity and experimentation within the organization.

PLDT's initiatives in areas such as 5G, cloud computing, and digital solutions highlight its focus on innovation. In 2024, PLDT continued to invest in its 5G network infrastructure, expanding its coverage and exploring new use cases for the technology. Additionally, the company has been actively developing and promoting its suite of digital services, including e-commerce platforms and fintech solutions, to cater to the evolving needs of its customers.

Integrity

Operating with integrity is crucial for maintaining trust and credibility with customers, employees, and stakeholders. This value likely encompasses:

• Adhering to the highest ethical standards in all business dealings.
• Being transparent and accountable in its operations.
• Complying with all applicable laws and regulations.

PLDT's commitment to corporate governance and ethical business practices reflects its dedication to integrity. The company has established a code of conduct and ethics for its employees and has implemented various mechanisms to ensure compliance with legal and regulatory requirements. In 2024, PLDT continued to strengthen its corporate governance framework, enhancing its risk management processes and promoting a culture of ethical behavior throughout the organization.

Social Responsibility

As a major corporation, PLDT Inc. likely recognizes its responsibility to contribute to the well-being of society. This may include:

• Supporting community development initiatives.
• Promoting environmental sustainability.
• Ensuring diversity and inclusion in its workforce.

PLDT's various corporate social responsibility programs demonstrate its commitment to social responsibility. These programs focus on areas such as education, disaster relief, and environmental conservation. In 2024, PLDT continued to support various community development projects, providing educational resources, disaster relief assistance, and environmental conservation initiatives to communities in need.