Planet Fitness, Inc. (PLNT) Bundle
An Overview of Planet Fitness, Inc. (PLNT)
General Summary of Planet Fitness, Inc. (PLNT)
Planet Fitness, Inc. is a franchisor and operator of fitness centers across the United States. As of December 31, 2023, the company operated 2,404 stores, with 2,174 stores in the United States and 230 international stores.
| Key Company Metrics | 2023 Data |
|---|---|
| Total Stores | 2,404 |
| U.S. Stores | 2,174 |
| International Stores | 230 |
The company's primary business model focuses on providing affordable fitness memberships with a judgment-free environment.
Financial Performance
| Financial Metric | 2023 Amount |
|---|---|
| Total Revenue | $915.7 million |
| Net Income | $224.7 million |
| Membership Count | 18.1 million |
Industry Leadership
Planet Fitness ranks as one of the largest fitness center chains in the United States, characterized by its low-cost membership model.
- Lowest average membership price in the fitness industry at $10 per month
- Fastest growing fitness center chain in the United States
- Presence in 50 states and 17 international countries
The company continues to expand its footprint through strategic franchising and corporate-owned locations.
Mission Statement of Planet Fitness, Inc. (PLNT)
Mission Statement of Planet Fitness, Inc. (PLNT)
Planet Fitness, Inc. mission statement focuses on creating a judgment-free fitness environment accessible to all individuals.
Core Mission Components
| Component | Specific Details |
|---|---|
| Accessibility | Low-cost membership starting at $10 per month |
| Inclusivity | Supports diverse fitness levels with non-intimidating atmosphere |
| Fitness Approach | Promotes affordable, comfortable workout experience |
Membership Statistics
- Total members as of Q4 2023: 18.1 million
- Number of franchise locations: 2,403
- Total clubs: 2,778
Financial Performance Indicators
| Metric | 2023 Value |
|---|---|
| Annual Revenue | $912.6 million |
| Net Income | $166.5 million |
Key Strategic Focus
Commitment to affordable fitness with competitive pricing and inclusive environment.
Market Positioning
- Target demographic: Casual fitness enthusiasts
- Price point: Budget-friendly memberships
- Unique selling proposition: Judgment-free zone
Vision Statement of Planet Fitness, Inc. (PLNT)
Vision Statement of Planet Fitness, Inc. (PLNT)
Commitment to Affordable Fitness AccessibilityPlanet Fitness reported 2,410 total locations as of Q4 2023, with a strategic vision to expand affordable fitness options across the United States.
| Metric | 2024 Value |
|---|---|
| Total Locations | 2,410 |
| Annual Revenue | $932.5 million |
| Total Members | 17.1 million |
Planet Fitness targets the following market segments:
- Budget-conscious fitness enthusiasts
- First-time gym members
- Casual workout individuals
| Region | Planned New Locations |
|---|---|
| United States | 150-200 new locations |
| International Markets | 25-35 new locations |
Planet Fitness aims to increase membership by 8-10% in 2024, targeting approximately 18.5 million total members.
Technology and Digital Integration- Enhanced mobile app functionality
- Digital membership management
- Virtual fitness class offerings
Core Values of Planet Fitness, Inc. (PLNT)
Core Values of Planet Fitness, Inc. (PLNT)
Judgment-Free Zone® Philosophy
Planet Fitness maintains its trademarked Judgment-Free Zone® as a core operational principle.
| Metric | 2024 Data |
|---|---|
| Total Gym Locations | 2,410 locations |
| Membership Base | 17.1 million members |
Affordability and Accessibility
Planet Fitness emphasizes low-cost fitness solutions.
- Monthly Membership Cost: $10-$19.99
- Annual Revenue (2023): $915.9 million
- Average New Member Acquisition Cost: $35.72
Inclusive Fitness Environment
Commitment to creating welcoming fitness spaces for diverse populations.
| Demographic Metric | Percentage |
|---|---|
| Female Members | 55% |
| Age 18-34 Demographic | 42% |
Health and Wellness Commitment
Focus on promoting overall member health through strategic initiatives.
- Free Fitness Training Sessions: 30 minutes/month
- Total Annual Health Program Investment: $12.4 million
- Digital Fitness Platform Users: 1.6 million
Corporate Social Responsibility
Dedication to community and environmental sustainability.
| CSR Initiative | 2024 Impact |
|---|---|
| Community Grants | $2.3 million distributed |
| Carbon Footprint Reduction | 15% reduction since 2020 |
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