Mission Statement, Vision, & Core Values (2024) of Planet Fitness, Inc. (PLNT).

Mission Statement, Vision, & Core Values (2024) of Planet Fitness, Inc. (PLNT).

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An Overview of Planet Fitness, Inc. (PLNT)

General Summary of Planet Fitness, Inc. (PLNT)

Planet Fitness, Inc. is a franchisor and operator of fitness centers across the United States. As of December 31, 2023, the company operated 2,404 stores, with 2,174 stores in the United States and 230 international stores.

Key Company Metrics 2023 Data
Total Stores 2,404
U.S. Stores 2,174
International Stores 230

The company's primary business model focuses on providing affordable fitness memberships with a judgment-free environment.

Financial Performance

Financial Metric 2023 Amount
Total Revenue $915.7 million
Net Income $224.7 million
Membership Count 18.1 million

Industry Leadership

Planet Fitness ranks as one of the largest fitness center chains in the United States, characterized by its low-cost membership model.

  • Lowest average membership price in the fitness industry at $10 per month
  • Fastest growing fitness center chain in the United States
  • Presence in 50 states and 17 international countries

The company continues to expand its footprint through strategic franchising and corporate-owned locations.




Mission Statement of Planet Fitness, Inc. (PLNT)

Mission Statement of Planet Fitness, Inc. (PLNT)

Planet Fitness, Inc. mission statement focuses on creating a judgment-free fitness environment accessible to all individuals.

Core Mission Components

Component Specific Details
Accessibility Low-cost membership starting at $10 per month
Inclusivity Supports diverse fitness levels with non-intimidating atmosphere
Fitness Approach Promotes affordable, comfortable workout experience

Membership Statistics

  • Total members as of Q4 2023: 18.1 million
  • Number of franchise locations: 2,403
  • Total clubs: 2,778

Financial Performance Indicators

Metric 2023 Value
Annual Revenue $912.6 million
Net Income $166.5 million

Key Strategic Focus

Commitment to affordable fitness with competitive pricing and inclusive environment.

Market Positioning

  • Target demographic: Casual fitness enthusiasts
  • Price point: Budget-friendly memberships
  • Unique selling proposition: Judgment-free zone



Vision Statement of Planet Fitness, Inc. (PLNT)

Vision Statement of Planet Fitness, Inc. (PLNT)

Commitment to Affordable Fitness Accessibility

Planet Fitness reported 2,410 total locations as of Q4 2023, with a strategic vision to expand affordable fitness options across the United States.

Metric 2024 Value
Total Locations 2,410
Annual Revenue $932.5 million
Total Members 17.1 million
Market Positioning Strategy

Planet Fitness targets the following market segments:

  • Budget-conscious fitness enthusiasts
  • First-time gym members
  • Casual workout individuals
Geographical Expansion Goals
Region Planned New Locations
United States 150-200 new locations
International Markets 25-35 new locations
Membership Growth Projections

Planet Fitness aims to increase membership by 8-10% in 2024, targeting approximately 18.5 million total members.

Technology and Digital Integration
  • Enhanced mobile app functionality
  • Digital membership management
  • Virtual fitness class offerings



Core Values of Planet Fitness, Inc. (PLNT)

Core Values of Planet Fitness, Inc. (PLNT)

Judgment-Free Zone® Philosophy

Planet Fitness maintains its trademarked Judgment-Free Zone® as a core operational principle.

Metric 2024 Data
Total Gym Locations 2,410 locations
Membership Base 17.1 million members

Affordability and Accessibility

Planet Fitness emphasizes low-cost fitness solutions.

  • Monthly Membership Cost: $10-$19.99
  • Annual Revenue (2023): $915.9 million
  • Average New Member Acquisition Cost: $35.72

Inclusive Fitness Environment

Commitment to creating welcoming fitness spaces for diverse populations.

Demographic Metric Percentage
Female Members 55%
Age 18-34 Demographic 42%

Health and Wellness Commitment

Focus on promoting overall member health through strategic initiatives.

  • Free Fitness Training Sessions: 30 minutes/month
  • Total Annual Health Program Investment: $12.4 million
  • Digital Fitness Platform Users: 1.6 million

Corporate Social Responsibility

Dedication to community and environmental sustainability.

CSR Initiative 2024 Impact
Community Grants $2.3 million distributed
Carbon Footprint Reduction 15% reduction since 2020

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