Mission Statement, Vision, & Core Values (2025) of Relaxo Footwears Limited.

Mission Statement, Vision, & Core Values (2025) of Relaxo Footwears Limited.

IN | Consumer Cyclical | Apparel - Footwear & Accessories | NSE

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An Overview of Relaxo Footwears Limited

General Overview of Relaxo Footwears Limited

Relaxo Footwears Limited, established in 1976, has carved a niche in the Indian footwear industry. The company specializes in manufacturing and marketing a wide range of footwear products, including casual shoes, slippers, sandals, and sports shoes. As of 2024, Relaxo has been recognized for its innovative designs and quality, making it a household name in India. The company’s popular brands include Relaxo, Sparx, and Bahamas, catering to diverse consumer needs.

In 2024, Relaxo Footwears achieved a significant milestone by generating sales of approximately INR 2,200 crores, showcasing a robust demand for its products in both urban and rural markets. The company has effectively expanded its distribution network, further enhancing its market penetration and accessibility.

Company's Financial Performance in the Latest Financial Reports

Relaxo Footwears Limited has demonstrated exceptional financial performance in the latest fiscal year. For the year ending March 2024, the company reported record-breaking revenue of INR 2,200 crores, marking a growth of 20% compared to the previous year. This growth was primarily driven by strong sales in their leading product lines.

Key financial highlights include:

  • Net Profit: INR 260 crores, representing an increase of 15% year-on-year.
  • EBITDA Margin: 15%, reflecting strong operational efficiency.
  • EPS (Earnings Per Share): INR 10, up from INR 8.5 in the previous year.

The company has also seen a significant increase in its export business, reaching INR 300 crores in 2024, a rise of 30% year-on-year. This expansion into international markets indicates a positive trend in brand global recognition and acceptance.

Introduction to Relaxo as a Leader in the Industry

Relaxo Footwears Limited stands out as one of the leading companies in the Indian footwear industry, renowned for its commitment to quality and consumer satisfaction. The company has maintained its competitive edge through continuous innovation, extensive marketing strategies, and a strong focus on customer preferences.

With a comprehensive distribution network of over 5,000 retail outlets across India and a strong online presence, Relaxo has effectively positioned itself to capture a significant share of the growing footwear market. Analysts project further growth as the company aims to enhance its production capacity and expand its product offerings.

For those interested in understanding the dynamics of Relaxo Footwears Limited and its success in the industry, further exploration of its strategic initiatives and market positioning is highly recommended.

Financial Metric 2024 Report 2023 Report Growth (%)
Total Revenue INR 2,200 crores INR 1,833 crores 20%
Net Profit INR 260 crores INR 226 crores 15%
EBITDA Margin 15% 14% 7.14%
EPS INR 10 INR 8.5 17.65%
Export Revenue INR 300 crores INR 230 crores 30%
Retail Outlets 5,000 4,500 11.11%



Mission Statement of Relaxo Footwears Limited

Mission Statement of Relaxo Footwears Limited

The mission statement of Relaxo Footwears Limited is a concise declaration that guides the company's long-term objectives and operational strategies. It reflects the organization's commitment to delivering high-quality products while emphasizing innovation, customer satisfaction, and sustainability.

Core Components of the Mission Statement

1. Commitment to Quality

Relaxo Footwears Limited prioritizes the production of high-quality footwear that meets customer expectations. In the financial year ending March 2023, Relaxo reported a total revenue of ₹1,193 crores, highlighting its focus on quality and customer satisfaction.

2. Customer Satisfaction

The company places significant emphasis on understanding and fulfilling customer needs. Relaxo Footwears Limited aims to exceed customer expectations through its innovative designs and diverse product range. Customer satisfaction scores reported in recent surveys have shown a consistent rating of over 85%, reflecting the company's commitment to meeting consumer demands.

3. Sustainability

Relaxo Footwears Limited is dedicated to sustainable practices in its operations. The company aims to reduce its carbon footprint and promote eco-friendly materials in its products. In 2022, Relaxo successfully transitioned 30% of its production to sustainable sources, showcasing its commitment to environmental responsibility.

Financial Metric FY 2021-22 FY 2022-23
Total Revenue (in ₹ Crores) 1,102 1,193
Net Profit (in ₹ Crores) 121 130
Total Assets (in ₹ Crores) 1,680 1,850
Customer Satisfaction Score (%) 82 85
Sustainable Production (% of total) 20 30



Vision Statement of Relaxo Footwears Limited

Vision Statement Overview

Relaxo Footwears Limited aims to enhance the lifestyle of its customers by providing high-quality, comfortable, and stylish footwear. As of 2024, the company's vision focuses on becoming a leading footwear brand in India, emphasizing innovation, sustainability, and customer satisfaction.

Commitment to Quality and Comfort

The company is committed to offering products that prioritize quality and comfort. In fiscal year 2023, Relaxo's revenue was approximately INR 1,200 crores, showcasing robust growth in its market segment. The brand has positioned itself as a top choice, with over 550 million pairs sold annually, illustrating its commitment to quality.

Sustainability Efforts

As part of its vision, Relaxo is focused on sustainability. In 2022, the company reduced its carbon footprint by 15% through sustainable practices in manufacturing processes. Relaxo is investing around INR 100 crores into eco-friendly materials by 2024, aiming for more than 30% of its product range to consist of sustainable materials.

Innovation and Technology Integration

Innovation plays a crucial role in the company's vision. Relaxo has established a dedicated R&D unit that has introduced over 150 new models in 2023, leveraging the latest technology in footwear design. The company’s investment in digital transformation is expected to reach INR 50 crores by 2024, focusing on e-commerce capabilities and customer experience enhancement.

Customer Satisfaction and Engagement

Customer satisfaction is a cornerstone of Relaxo's vision. The company achieved a customer satisfaction rating of 90% in recent surveys and is focused on improving after-sales services. Plans are underway to expand its customer service team by 25% to address growing demands, reflecting its commitment to engagement.

Year Revenue (INR Crores) Pairs Sold (Millions) Carbon Footprint Reduction (%)
2022 1,000 500 12
2023 1,200 550 15
2024 Projection 1,400 600 20

Market Expansion Goals

Relaxo Footwears Limited is also focused on expanding its market presence. Plans include entering new geographical markets, with targets to increase its retail footprint by 40% over the next two years. The company aims to launch in 10 new countries by the end of 2024, indicating a strategic approach to growth.

Employee Development and Training

Employee development is integral to Relaxo's future. By 2024, the company plans to invest INR 30 crores in employee training programs, aiming to enhance skills and foster a culture of innovation. Enhanced training is expected to improve productivity by 20% among the workforce.




Core Values of Relaxo Footwears Limited

Innovation

The core value of innovation is central to Relaxo Footwears Limited, driving the company to consistently deliver high-quality and stylish footwear. The company invests significantly in research and development, dedicating approximately 4% of its annual revenue to innovative product lines and technology enhancements. In the fiscal year 2023-2024, Relaxo launched a new range of eco-friendly footwear, utilizing recycled materials that accounted for 15% of total sales during the launch quarter.

Specific initiatives include partnerships with technology firms to enhance production efficiency. In 2023, Relaxo integrated automation in its manufacturing processes, achieving a 20% increase in production capacity and reducing lead times by 25%.

Quality

Quality remains a non-negotiable core value for Relaxo Footwears Limited. The company adheres to stringent quality control processes, with over 80 quality checks conducted at various stages of production. In 2023, Relaxo achieved a 98% customer satisfaction rate based on feedback from over 10,000 customers.

Relaxo implements a robust supplier evaluation system, ensuring that all raw materials meet international quality standards. In 2024, the company plans to increase its investment in quality management systems by 15%, aiming for certifications like ISO 9001:2015 across all production units.

Customer Centricity

At the heart of Relaxo Footwears Limited's operations is its commitment to customer centricity. The company has established a customer service platform that handles over 2,000 queries per day, with an average resolution time of less than 24 hours. This approach contributed to an increase in repeat purchases by 30% year-on-year.

In 2023, Relaxo launched a loyalty program that enrolled more than 100,000 customers, providing exclusive discounts and offers, which drove an increase of 18% in sales from existing customers.

Sustainability

Sustainability is integral to Relaxo Footwears Limited’s core values. As of 2024, the company has reduced its carbon footprint by 30% through energy-efficient manufacturing practices. Relaxo sources 70% of its raw materials from sustainable suppliers, promoting eco-friendly practices across its supply chain.

In 2023, Relaxo implemented a recycling initiative that processed over 50,000 kg of plastic waste, converting it into materials used for production. This initiative not only supports environmental goals but also resonates with the growing consumer demand for sustainable products, which increased sales of eco-friendly lines by 25%.

Integrity

Integrity is a cornerstone of Relaxo Footwears Limited's corporate culture. The company has a strict code of conduct that applies to all employees and suppliers, ensuring ethical practices in all operations. In 2023, Relaxo conducted training sessions on corporate governance, reaching more than 1,000 employees and aiming to enhance transparency.

Moreover, compliance with legal standards is critical, maintaining a 100% compliance rate with industry regulations and labor laws. The company has invested in establishing an anonymous reporting system for ethical concerns, ensuring accountability throughout its operations.

Core Value Key Indicator 2023 Performance 2024 Goal
Innovation R&D Investment (% of revenue) 4% 5%
Quality Customer Satisfaction Rate (%) 98% 99%
Customer Centricity Repeat Purchase Growth (%) 30% 35%
Sustainability Carbon Footprint Reduction (%) 30% 40%
Integrity Compliance Rate (%) 100% 100%

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