Mission Statement, Vision, & Core Values of REV Group, Inc. (REVG)

Ever wondered what drives a leading manufacturer of specialty vehicles like REV Group, Inc.? With a strong fiscal year 2024, reporting a net income of $257.6 million, how does REV Group ensure it stays on track?

Dive in to explore the mission statement, vision, and core values that guide REV Group's strategic goals and daily operations. Do these principles truly reflect in their commitment to quality and customer satisfaction?

REV Group, Inc. (REVG) An Overview of

REV Group, Inc. is a leading designer, manufacturer, and distributor of specialty vehicles and related aftermarket parts and services. The company serves a variety of customers in diverse markets, including essential needs (ambulances, fire apparatus, school buses, and transit buses), recreation (RVs), and specialty (terminal trucks, street sweepers, and mobility vans). Founded in 2010 and headquartered in Brookfield, Wisconsin, REV Group operates through three segments: Fire & Emergency, Commercial, and Recreation.

REV Group offers a wide array of products, including:

• Fire trucks and ambulances
• School buses and transit buses
• Recreational vehicles (RVs)
• Terminal trucks
• Street sweepers
• Mobility vans

In fiscal year 2024, REV Group reported record sales, driven by strong demand across its segments. The company's focus on operational efficiency and strategic acquisitions has contributed to its growth. As of April 2025, REV Group continues to innovate and expand its product offerings to meet the evolving needs of its customers.

REV Group demonstrated strong financial performance in its latest reporting period. The company reported record revenue, driven primarily by robust sales in its Fire & Emergency segment and continued growth in the Recreation segment. Specifically, the Fire & Emergency segment benefited from increased demand for fire apparatus and ambulances, while the Recreation segment saw strong sales of its RV products. The company's strategic focus on operational excellence and cost management also contributed to improved profitability.

For the fiscal year 2024, REV Group's financial highlights include:

• Net sales: Approximately $3 billion, representing a significant increase compared to the previous year.
• Net income: Reported a substantial improvement in net income, reflecting enhanced operational efficiency and higher sales volumes.
• Order backlog: Maintained a strong order backlog, providing visibility and confidence in future revenue streams.

REV Group stands as a prominent leader in the specialty vehicle industry. To delve deeper into the factors behind REV Group's success, explore: REV Group, Inc. (REVG): History, Ownership, Mission, How It Works & Makes Money.

REV Group, Inc. (REVG) Mission Statement

REV Group, Inc. aims to improve the quality of life for customers and communities by delivering exceptional quality, service, and innovation. The company strives to provide customers with vehicles they can count on when it matters most. This commitment is reflected in their daily operations and long-term strategic goals.

Core Components of REV Group's Mission Statement

To fully understand REV Group's mission, it's essential to break down its core components:

• Improving Quality of Life: REV Group is dedicated to enhancing the well-being of both its customers and the communities it serves. This involves more than just manufacturing vehicles; it's about creating solutions that have a positive impact on society.
• Delivering Exceptional Quality, Service, and Innovation: REV Group focuses on providing high-quality products, superior service, and continuous innovation. This ensures they meet and exceed customer expectations.
• Providing Reliable Vehicles: REV Group is committed to ensuring its vehicles are dependable and can be relied upon in critical situations. This is particularly important for emergency response vehicles, where performance can be a matter of life and death.

Commitment to Quality and Service

REV Group's commitment to delivering high-quality products and services is backed by statistical data and continuous improvement initiatives. The company's focus on Environmental, Social, and Governance (ESG) factors further demonstrates its dedication to quality and sustainability. In fiscal year 2024, REV Group achieved the lowest workplace injury rates in its history, with a 10% improvement in the Total Recordable Incident Rate and a remarkable 50% improvement in the Lost Time Incident Rate compared to fiscal year 2023.

Financial Performance

REV Group's financial results for fiscal year 2024 demonstrate its commitment to delivering value to its stakeholders. The company reported net sales of $2.3802 billion for the full year. Net income for the full year 2024 was $257.6 million, or $4.72 per diluted share, compared to net income of $45.3 million, or $0.77 per diluted share in full year 2023.

Core Values

REV Group's operations are guided by five core values that define the organization's beliefs and how employees interact with each other, customers, suppliers, and other stakeholders:

• Do What's Right: Act with integrity and transparency, keeping commitments and earning trust through actions.
• Safety is Life: Prioritize the safety of people and those who travel in the vehicles.
• Win As One: Value diversity in teams, respect alternative perspectives, and are accountable to each other to fulfill goals.
• Build Lasting Trust: Ensure customers can depend on the vehicles and support throughout the entire lifecycle of their purchase.
• Think Like An Owner: Each person plays a vital role in the company's success.

These values are essential to achieving REV Group's vision and accomplishing its mission. The company strives to build trust through transparency and respect, providing quality vehicles and attentive service.

To learn more about REV Group's financial health, check out this analysis: Breaking Down REV Group, Inc. (REVG) Financial Health: Key Insights for Investors

REV Group, Inc. (REVG) Vision Statement of

A vision statement is a declaration of an organization's objectives, intended to guide its internal decision-making. It paints a picture of the desired future state of the company, inspiring and motivating employees to work towards a common goal. Although a direct vision statement for REV Group, Inc. is not explicitly available, we can infer its strategic direction from its mission statement, core values, and overall business objectives.

REV Group, Inc. operates through three segments: Commercial, Fire & Emergency, and Recreation. The company designs, manufactures, and distributes specialty vehicles and related aftermarket parts and services. Understanding these segments is crucial for interpreting the strategic intent behind their operations. You can gain more insights about the financial standing of the company here: Breaking Down REV Group, Inc. (REVG) Financial Health: Key Insights for Investors

Inferred Vision from Strategic Objectives

REV Group's strategic objectives suggest a vision focused on market leadership through innovation, operational excellence, and customer satisfaction. This can be distilled into a vision of being the premier provider of specialty vehicles, recognized for quality, innovation, and comprehensive customer support.

• Market Leadership: Aiming to be the top player in the specialty vehicle market.
• Innovation: Continuously developing new and improved products and services.
• Operational Excellence: Optimizing processes to enhance efficiency and reduce costs.
• Customer Satisfaction: Ensuring customers receive exceptional value and support.

Alignment with Mission Statement

REV Group's mission is to provide customers with the highest quality specialty vehicles and services, tailored to their specific needs. The inferred vision aligns with this mission by setting a goal to not only meet but exceed customer expectations through superior products and services.

Core Values as a Foundation

REV Group's core values likely include integrity, innovation, and customer focus. These values support the vision by ensuring that all business activities are conducted ethically, with a focus on continuous improvement and customer satisfaction.

By focusing on these key areas, REV Group aims to create long-term value for its shareholders, employees, and customers. The absence of an explicit vision statement does not diminish the importance of having a clear strategic direction, which REV Group achieves through its mission, values, and strategic objectives.

REV Group, Inc. (REVG) Core Values of

While specific, detailed core values for REV Group, Inc. (REVG) as of April 2025 are not publicly available, we can analyze their actions and statements to infer key principles that guide their operations. By examining their focus areas and commitments, we can identify the likely core values that drive the company.

Based on available information, potential core values for REV Group, Inc. (REVG) can be inferred. These are built around customer focus, innovation, integrity, and community.

Customer Focus

A strong customer focus is evident in REV Group's operations. This likely translates into a core value centered on understanding and meeting customer needs effectively. This involves not only providing quality products but also ensuring customer satisfaction through reliable service and support.

REV Group likely prioritizes:

• Understanding customer needs through feedback and market research.
• Delivering reliable and high-quality vehicles that meet customer requirements.
• Providing excellent after-sales service and support.

Innovation

Given their emphasis on advanced technology and diverse product lines, innovation is likely a core value for REV Group. This includes continuous improvement in design, manufacturing processes, and the integration of new technologies to enhance vehicle performance and functionality.

Examples of how REV Group may demonstrate this value:

• Investing in research and development to create cutting-edge vehicle solutions.
• Adopting new technologies to improve manufacturing efficiency and product quality.
• Encouraging a culture of creativity and problem-solving within the organization.

Integrity

Operating ethically and transparently is crucial for building trust with customers, employees, and stakeholders. Integrity as a core value means adhering to high moral principles in all business dealings, ensuring accountability, and maintaining honesty in communications.

This might be reflected in REV Group's commitment to:

• Maintaining ethical business practices and compliance with regulations.
• Ensuring transparency in financial reporting and corporate governance.
• Building trust with stakeholders through honest and open communication.

Community

Given the essential nature of many of REV Group's vehicles, a commitment to serving and supporting communities is likely a core value. This can include providing vehicles for emergency services, public transportation, and other critical applications that benefit society.

REV Group may demonstrate this through:

• Supporting local communities through charitable contributions and volunteer efforts.
• Providing vehicles for essential services such as fire departments and ambulances.
• Promoting safety and sustainability in their products and operations.

These inferred core values—Customer Focus, Innovation, Integrity, and Community—likely underpin REV Group's operations and strategic decisions. While not explicitly stated, they reflect the company's actions and priorities in the market. For insights into the financial aspects of REV Group, you can explore Breaking Down REV Group, Inc. (REVG) Financial Health: Key Insights for Investors.