Mission Statement, Vision, & Core Values of Sunrun Inc. (RUN)

You're looking at Sunrun Inc., a company whose foundational Mission, Vision, and Core Values aren't just posters on a wall-they're the engine behind a Q3 2025 revenue of $724.6 million, up 35% year-over-year. Honestly, when a company can grow its subscriber base to 1.14 million customers while defintely delivering $108 million in Cash Generation (a key financial health metric), you have to wonder if their core purpose is truly driving the bottom line. Do you really know what principles guide their 'storage-first' strategy, and how those values translate into the long-term, predictable cash flows you're looking for in a utility-scale investment?

Sunrun Inc. (RUN) Overview

You're looking for the hard numbers behind the largest residential solar company in the U.S., and here they are: Sunrun Inc. is successfully pivoting its business model, evidenced by a massive surge in its product sales and a strategic shift to energy storage. The company, founded in 2007, essentially invented the 'solar-as-a-service' model-a Power Purchase Agreement (PPA)-which lets homeowners get solar power with little to no upfront cost, paying only a locked-in rate for the electricity generated.

This approach has been a game-changer, making clean energy accessible to a much broader US audience. Today, Sunrun's core business goes beyond just photovoltaic systems; it includes the Brightbox home battery storage solution, flexible financing options, and a growing suite of grid services. They are building a massive network of home-to-grid power plants, like their Sunrun Flex program, which helps stabilize the electric grid during peak demand.

As of the end of the third quarter of 2025, Sunrun's total customer base has grown to 1.14 million, with total subscribers reaching 971,805, marking a defintely healthy 13% year-over-year increase.

Q3 2025 Financial Performance: The Storage-First Strategy Pays Off

Honestly, the third quarter of 2025 (Q3 2025) financial results, released in November 2025, show a clear and powerful execution of Sunrun's 'storage-first' strategy. The top-line numbers are impressive, but the underlying product mix tells the real story of market adaptation. Total revenue for Q3 2025 hit a record-breaking $724.6 million, representing a 35% increase compared to the same quarter last year.

The most significant growth driver was the sale of solar energy systems and products, which soared to $233.0 million, an astonishing 77% jump year-over-year. This surge is largely due to a Q3 2025 transaction where Sunrun sold certain solar and storage systems to a third party under newly originated Customer Agreements, while still maintaining the long-term customer relationship for future services. Also, revenue from customer agreements and incentives-the PPA and lease side-increased by 21% to $491.6 million.

The strategic shift to energy storage is undeniable. The storage attachment rate-the percentage of new solar projects that include a battery-held steady at a robust 70% for new customers in Q3 2025, up from 60% in the prior year period. Here's the quick math on cash flow: the company generated $108 million in Cash Generation in Q3 2025, which marks their sixth consecutive quarter of positive cash flow. That's a strong signal of financial discipline.

Industry Leadership in Residential Energy

Sunrun is not just a participant; it's the clear market leader in the US residential solar and energy storage space. The company is America's largest provider of home battery storage, solar, and home-to-grid power plants, which is a critical distinction in an increasingly decentralized energy market.

Their focus on the solar-plus-storage model is what truly sets them apart, moving the business from just generating power to providing energy independence and grid stability. This is why their Contracted Net Value Creation grew by 35% to $279 million in Q3 2025. They are effectively monetizing their distributed energy resources (DERs) through virtual power plant (VPP) programs, which is a huge opportunity. You can find out more about the investors betting on this success by Exploring Sunrun Inc. (RUN) Investor Profile: Who's Buying and Why?

• Sunrun is the largest residential solar and storage provider.
• Q3 2025 revenue was $724.6 million, beating analyst estimates.
• Storage attachment rate is 70% for new customers.
• Cash Generation was positive for the sixth straight quarter.

This strategic positioning, coupled with their strong Q3 2025 financial results, shows exactly why Sunrun is a dominant force in the rapidly evolving US energy landscape. Their success is built on a simple, powerful idea: making clean, resilient power a subscription service for the American homeowner. You need to understand this shift to storage and grid services to grasp the company's future value.

Sunrun Inc. (RUN) Mission Statement

You're looking for the bedrock of Sunrun Inc.'s strategy-the mission statement-because you know a company's long-term goals are only as strong as the principle guiding them. The core takeaway is simple: Sunrun is not just selling solar panels; it's building a decentralized, clean energy system. Its mission is to connect people to the cleanest energy on earth, which is the guiding star for every capital allocation and operational decision they make.

This mission is much more than a tagline; it's the framework that has helped Sunrun grow to over 1.14 million total customers as of the third quarter of 2025, a significant footprint in the U.S. residential solar market. It's why their strategic focus is now heavily weighted toward home battery storage and grid services, moving beyond just solar installation to becoming a distributed power plant operator. To be fair, this is a capital-intensive business, but the mission keeps the focus clear: a safer, cleaner, and more resilient energy system for everyone.

Component 1: Creating a Planet Powered by the Sun (Environmental Stewardship)

The first, and most visible, component of the mission is the commitment to environmental stewardship-creating a planet powered by the sun. This means actively reducing reliance on fossil fuels by promoting clean energy sources. Sunrun's focus on residential solar and battery storage directly addresses carbon emissions at the household level, which is where the energy revolution truly starts.

Their operational results defintely show this commitment. In the third quarter of 2025 alone, Sunrun installed 412 megawatt hours of storage capacity, marking a 23% increase from the prior year period. That's a massive amount of stored, clean energy ready to serve homes and the grid. This push for storage is critical because solar energy needs to be reliable, and that means having power available when the sun isn't shining. It's a pragmatic approach to climate action.

• Reduce carbon emissions by replacing fossil fuel power.
• Promote environmentally friendly business practices.
• Build resilient energy infrastructure for the nation.

Component 2: Making Clean Energy Affordable and Accessible (Affordability and Growth)

A planet powered by the sun only works if the sun's power is affordable. Sunrun pioneered the solar-as-a-service model in 2007, which is essentially a long-term contract that removes the high upfront cost barrier for homeowners. This focus on accessibility, through competitive pricing and flexible financing, is a core pillar of their mission.

This model drives their recurring revenue, which is a key metric for financial analysts like you and me. As of the third quarter of 2025, Sunrun's Annual Recurring Revenue (ARR) was reported at $1.86 billion, representing a 22.3% growth year-on-year. That kind of growth confirms that the affordable, subscription-based model is resonating with a broad customer base. Here's the quick math: predictable revenue streams from long-term contracts allow for better capital markets execution, which in turn helps keep customer pricing competitive. If you want to dive deeper into how they manage this, you should check out Breaking Down Sunrun Inc. (RUN) Financial Health: Key Insights for Investors.

Component 3: Delivering a Superior Customer Experience and Resilience (Quality and Innovation)

The final component is delivering a superior customer experience (CX) through innovation and product quality. You can't build a resilient energy system without reliable technology and service. Sunrun's commitment here is evident in its shift to a storage-first strategy, integrating their Brightbox battery solutions to offer greater energy independence and resilience.

The numbers don't lie about this strategic shift: the storage attachment rate-the percentage of new customers who also opt for a battery-hit an all-time high of 70% in the third quarter of 2025. That's a huge jump and shows customers value the resilience, especially during grid outages. On the service side, the company earned the 2025 Platinum Solar Award and maintained a 2024 Net Promoter Score (NPS) of 76 at the time of installation, a score achieved only by the most trusted consumer brands. This focus on quality and service is what allows them to maintain strong unit margins and achieve a full-year 2025 Cash Generation guidance midpoint of $350 million.

They are building a distributed power plant, not just installing solar.

Sunrun Inc. (RUN) Vision Statement

The core of Sunrun Inc.'s strategy is encapsulated in its vision: to power a customer-led revolution toward a more affordable and resilient energy system. This isn't just about selling solar panels; it's a commitment to building a decentralized energy infrastructure that delivers both financial and grid stability to the homeowner.

You need to see how the company's stated ambition aligns with its operational moves, especially its shift to a storage-first model. The vision is the long-term destination, and right now, that destination is being built on the back of home batteries and virtual power plants (VPPs). For a deeper dive into the company's foundation, you can check out Sunrun Inc. (RUN): History, Ownership, Mission, How It Works & Makes Money.

Sunrun's mission is direct: to connect people to the cleanest energy on earth. This is the daily mandate that drives everything, from product development to capital allocation. It's a simple, powerful statement, but its financial implications are massive, especially in a volatile energy market.

The company's focus on subscription offerings-which account for the majority of new installations-translates this mission into predictable, recurring revenue. In the third quarter of 2025, Sunrun reported total revenue of $724.6 million, a 35% year-over-year increase, showing customers are defintely responding to the value proposition of clean, fixed-cost power. This model creates long-term value, with the full-year 2025 Aggregate Subscriber Value expected to land at the midpoint of its guidance, approximately $5.85 billion. That's a huge asset base built on a clean energy promise.

The most immediate, actionable part of the vision is resilience. Homeowners are tired of utility rate hikes and power outages, so Sunrun has pivoted hard to a storage-first strategy, making the home battery the centerpiece. This is where the rubber meets the road for investors and customers alike.

• Storage Attachment Rate hit 70% in Q3 2025.
• Subscriber count reached 971,805 as of September 30, 2025.
• Cash Generation is expected to be strong, with a full-year 2025 midpoint guidance of $350 million.

The quick math here is that seven out of every ten new subscribers are getting a battery, proving the market is prioritizing backup power. This resilience also extends to the grid itself. Sunrun had over 106,000 customers enrolled in its home-to-grid distributed power plant programs by the end of Q3 2025, a 300% growth year-over-year. This fleet of home batteries acts as a collective virtual power plant (VPP), dispatching hundreds of megawatts of peak power to the grid, which helps avoid blackouts in states like California.

This is the grand, long-term aspiration, tying the company's success directly to environmental impact. It's the 'why' behind the 'what' of the business model. For a company like Sunrun, scale is the only way to achieve this vision, and the numbers show they are building that scale aggressively.

The shift to a distributed energy model-where power is generated on millions of rooftops instead of a few centralized plants-is the structural change needed to realize this vision. Sunrun is the largest provider in the U.S. of residential solar and battery storage, serving over 1.14 million customers in the latest quarter. This scale is what allows them to influence grid stability and accelerate the transition away from fossil fuels. It's a long game, but the year-to-date revenue of $1.8 billion for the nine months ended September 30, 2025, demonstrates sustained momentum toward that goal.

Sunrun's core values are simple and focused on execution: We Love People; We Love to Create; We Love to Run. These values are the cultural guardrails for the company's rapid growth and complex operations.

• We Love People: This translates to the customer-first model, ensuring affordability and a superior experience, which is critical for minimizing churn in long-term subscription contracts.
• We Love to Create: This is the innovation engine, driving the move to a storage-first product and the development of VPP technology that creates new revenue streams from grid services.
• We Love to Run: This speaks to operational efficiency and speed, a necessity in the capital-intensive solar space. It's about disciplined margin management, which led to Contracted Net Value Creation of $279 million in Q3 2025.

What this estimate hides is the continued pressure from high interest rates, which increases the cost of capital for their securitization transactions. Still, the company's ability to raise approximately $2.8 billion of non-recourse debt year-to-date in 2025 shows the capital markets are confident in their ability to execute on these values and generate long-term cash flow.

Sunrun Inc. (RUN) Core Values

You're looking at Sunrun Inc. (RUN) and trying to figure out if their stated values actually translate into financial performance and long-term viability. Honestly, the mission and vision are clear: The mission is to connect people to the cleanest energy on earth, and the vision is a world powered by clean, affordable, and reliable energy. But a mission is just a poster without execution.

The company's core values-We Love People, We Love to Create, and We Love to Run-are the defintely the operating manual for how they plan to achieve those goals. These values aren't just feel-good phrases; they map directly to their strategic shifts, like the aggressive push into home battery storage and virtual power plants (VPPs), which is where the real value is being created in 2025.

We Love People

This value is all about customer focus, which for a subscription-based model means affordability and a superior experience. Sunrun pioneered the no-upfront-cost subscription model, which is their core business. This approach is what drives their long-term value, or Aggregate Subscriber Value, which was guided to be between $5.7 billion and $6.0 billion for the full year 2025.

The commitment to the customer is clear in their product offerings and metrics:

• Affordability: They offer solutions like the Sunrun Flex solar-plus-storage subscription, which is designed to adapt to a household's changing energy needs.
• Long-Term Value: The average Subscriber Value in Q3 2025 was $52,446, an 11% increase year-over-year. That's the kind of sticky, long-term asset value we look for.
• Safety and Community: They focus on workplace safety, reporting a 5% improvement in their DART rate (Days Away, Restricted, or Transferred) in 2024, showing a commitment to their own people first. They also partner with organizations like Habitat for Humanity to deliver energy savings to communities.

If you don't keep the customer happy in a 20-year contract, you have a problem. It's that simple.

We Love to Create

This value is the engine for innovation, and right now, that means being a 'storage-first' company. Sunrun has rapidly shifted its strategy to integrate battery storage (like Brightbox) with solar panels, creating a more resilient energy solution for homeowners and a more valuable asset for the company.

The numbers show this pivot is working:

• Storage Adoption: The storage attachment rate for new customers hit 70% in Q3 2025, a massive leap from the 50% rate reported in the prior-year period.
• Grid Services: The innovation goes beyond the home. Sunrun is operating as the nation's largest home-to-grid distributed power plant operator. By the end of Q3 2025, over 106,000 customers were enrolled in these programs, representing more than 300% growth year-over-year.
• Future Capacity: They are targeting 10 GWh (Gigawatt-hours) of operational dispatchable storage capacity by 2029. This is a huge bet on the future of the grid.

This storage-first strategy is a game-changer because it turns a simple solar installation into a critical piece of energy infrastructure, which drives higher value creation.

We Love to Run

This value speaks to execution, growth, and the ultimate goal of sustainability. It's about being the leader in the field and showing tangible progress toward a planet powered by the sun. The company's financial performance in 2025 reflects a focused, disciplined approach to growth and profitability.

Their momentum is undeniable:

• Value Creation: Sunrun raised its full-year 2025 Contracted Net Value Creation guidance to a range of $1.0 billion to $1.3 billion. That's a strong signal of profitable growth and operational efficiency.
• Cash Flow: They delivered their sixth consecutive quarter of positive Cash Generation in Q3 2025. The full-year Cash Generation guidance was reiterated at a midpoint of $350 million.
• Scale and Reach: As of September 30, 2025, the company was just shy of the one million subscriber milestone, reaching 971,805 Subscribers. This scale is what allows them to lead the industry.

The commitment to sustainability is woven into their operations, too. They are aiming for net-zero emissions across their operations by 2040. You can see the full story of their history and business model here: Sunrun Inc. (RUN): History, Ownership, Mission, How It Works & Makes Money.