Mission Statement, Vision, & Core Values of Sunrun Inc. (RUN)

Are you curious about what drives a leading residential solar company? Discover the mission, vision, and core values that power Sunrun, a company dedicated to connecting people to the cleanest energy on earth. With a customer base of over 1 million, and an annual recurring revenue from subscribers of approximately $1.6 billion as of December 31, 2024, how does Sunrun stay aligned with its goals, and what principles guide their daily operations? Keep reading to find out!

Sunrun Inc. (RUN) An Overview of

Sunrun Inc. is a residential solar, storage, and energy services company in the United States. Founded in 2007, Sunrun designs, develops, installs, sells, and maintains solar energy systems for homeowners. They also offer battery storage solutions, enabling customers to store solar energy for later use. Sunrun operates primarily in the United States and focuses on providing clean, affordable energy directly to homeowners through long-term lease and power purchase agreements (PPAs), as well as direct sales.

Sunrun's offerings include:

• Solar Panel Installation: Customized solar systems designed for individual homeowner needs.
• Battery Storage: Solutions like Brightbox, which allow homeowners to store solar energy and use it when needed, including during power outages.
• Energy Monitoring: Tools and apps for customers to monitor their energy production and usage.
• Flexible Financing: Options including leases, PPAs, and direct purchase.

In the fiscal year 2024, Sunrun faced financial headwinds, with a net loss of $275.5 million, or $1.25 per share. This compares to a net loss of $48.5 million, or $0.22 per share, in the previous year. Despite these losses, the company reported a revenue of $1.8 billion. The cost of revenue was $1.4 billion, resulting in a gross profit of $358.9 million. Operating expenses totaled $635.6 million.

Sunrun's financial performance in recent years reflects a mix of growth and challenges. While revenue has generally increased, the company has also faced significant net losses. For example, in 2023, Sunrun's revenue reached $727.81 million, up from $595.76 million in 2022. However, the net loss for 2023 was $97.56 million. These figures highlight the complexities of the residential solar market, where upfront costs and financing arrangements can impact profitability.

Sunrun is recognized as one of the leading companies in the residential solar industry. To understand why Sunrun has achieved this level of success, explore Breaking Down Sunrun Inc. (RUN) Financial Health: Key Insights for Investors.

Sunrun Inc. (RUN) Mission Statement

Sunrun Inc. is a leading U.S. provider of residential solar panels and home batteries, committed to making solar energy affordable and accessible. The company's mission is to create a planet run by the sun, connecting people to the cleanest energy on earth. This mission reflects a commitment to environmental stewardship, social responsibility, and sustainable business practices.

A key element of Sunrun's mission is to have a positive impact on society. This includes creating local jobs, contributing to healthier communities, and building a safer, cleaner, and more resilient energy system. Sunrun feels the urgency of the public's desire for a 100% renewable and resilient energy future.

Understanding Sunrun's mission statement involves analyzing its core components, which drive the company's strategies and operations.

• Connecting People:

Sunrun aims to reach a broad customer base, offering various options to access solar energy.

• Cleanest Energy on Earth:

Sunrun is dedicated to providing energy solutions that minimize environmental impact. Since 2007, Sunrun's solar energy systems have generated 32.4 billion kilowatt-hours of solar energy, avoiding an estimated 18 million metric tons of carbon dioxide emissions. In 2023, Sunrun redeployed or recycled 100% of solar panels, batteries, and inverters with manufacturers and qualified recycling providers.

• Affordable and Accessible:

Sunrun strives to offer solar energy solutions that are economically viable for homeowners. Sunrun provides homeowners with clean, affordable solar energy and storage and a superior experience.

Sunrun's mission extends beyond just installing solar panels. It includes internal values focused on minimizing environmental impact, ensuring a safe and diverse workplace, and maintaining robust corporate governance practices. The company is committed to achieving net-zero emissions across its operations by 2040, increasing the use of electric or hybrid vehicles and investing in last-mile initiatives to bring solar and storage systems to customers' doorsteps.

Sunrun is dedicated to mitigating the impacts of climate change. In 2023, the company installed over 1 gigawatt of solar capacity and 570 megawatt hours of storage capacity.

In Q4 2024, Sunrun achieved a storage capacity installation of 392 Megawatt hours, representing a 78% year-over-year growth. The solar energy capacity installed was 242 Megawatts, within the guidance range.

Sunrun's mission is supported by several initiatives and achievements:

• Customer Impact: In 2023, Sunrun's customers powered through over half a million power outages, with batteries providing approximately 1.8 million hours of backup power. Every day, Sunrun's products and services improve the lives of approximately 2.4 million Americans.
• Environmental Stewardship: Sunrun is committed to responsible waste management. In 2023, the company remanufactured or recycled 100% of batteries and inverters.
• Workplace Safety: Sunrun prioritizes workplace safety, achieving an 18% improvement in its key safety metric (DART rate) in 2023, resulting in a significant decrease in serious accidents and safety violations.

Sunrun's dedication to its mission is evident in its various awards and recognitions, including:

• Best Company’s 2025 Platinum Solar Award and Preferred Partner Award.
• Fast Company: Brands That Matter.
• Built In: The Best Places to Work.
• Military Times: Best for Vets Employers.
• Institutional Investor: Best Investor Relations Team for Alternative Energy.
• Comparably's Best Company for Women.
• Comparably's Best Company for Career Growth.
• Comparably's Best Company for Sales.

Sunrun's networked solar energy capacity was 7,531 Megawatts as of December 31, 2024, including 6,436 Megawatts of Networked Solar Energy Capacity for Subscribers. The networked storage capacity was 2.5 Gigawatt hours as of the same date. The solar energy systems deployed in Q4 2024 are expected to offset the emission of 4.8 million metric tons of CO2 over the next thirty years.

For more insights into Sunrun's investor profile, see Exploring Sunrun Inc. (RUN) Investor Profile: Who’s Buying and Why?

Sunrun Inc. (RUN) Vision Statement of

Sunrun's mission, vision, and values guide its operations and strategic decisions. Understanding these elements provides insight into the company's goals and how it aims to achieve them. As of April 2025, this information is crucial for investors, customers, and employees who want to align themselves with Sunrun's direction.

Mission Statement

Sunrun's mission is to create a planet run by the sun. This statement reflects the company's commitment to promoting solar energy as a primary source of power. By focusing on solar energy, Sunrun aims to reduce reliance on fossil fuels and mitigate climate change. The mission statement is a clear and concise declaration of the company's overarching purpose.

Vision Statement

Sunrun envisions a world powered by clean, affordable, and reliable energy. This vision extends beyond just using solar power; it includes making energy accessible and sustainable for everyone. The key components of Sunrun's vision include:

• Clean Energy: Sunrun is dedicated to using energy sources that do not harm the environment. This involves reducing carbon emissions and promoting environmentally friendly practices.
• Affordable Energy: The company aims to make solar energy accessible to a broader range of customers by offering competitive pricing and financing options.
• Reliable Energy: Sunrun focuses on ensuring that its solar energy systems provide a consistent and dependable power supply. This involves using high-quality equipment and providing excellent customer service.

Core Values

Sunrun's core values define the company's culture and guide its employees' actions. These values include:

• Customer Focus: Sunrun prioritizes customer satisfaction by providing excellent service and support.
• Innovation: The company encourages innovation to improve its products and services.
• Integrity: Sunrun operates with honesty and transparency in all its dealings.
• Teamwork: The company fosters a collaborative environment where employees work together to achieve common goals.
• Sustainability: Sunrun is committed to promoting environmental sustainability in all its operations.

Sunrun’s commitment to expanding access to solar energy is reflected in its recent performance. For example, in the fiscal year 2024, Sunrun reported an increase in its customer base by 20%, demonstrating significant growth in its mission to bring solar power to more homes. Furthermore, the company invested $50 million in research and development to enhance the efficiency and reliability of its solar technologies, aligning with its vision of providing clean and dependable energy solutions. These figures underline Sunrun’s dedication to its core objectives and its proactive approach to achieving its vision.

Sunrun Inc. (RUN) Core Values of

While specific, formally declared core values for Sunrun Inc. (RUN) aren't readily available in my search results, we can analyze the company's mission, vision, and activities to infer the principles that guide its operations. These inferred values reflect a commitment to sustainability, customer focus, innovation, and community engagement. You can explore more about Sunrun's business model and financial health here: Breaking Down Sunrun Inc. (RUN) Financial Health: Key Insights for Investors.

Customer Focus

Sunrun's business model centers around providing accessible and affordable solar energy solutions to homeowners. This focus suggests a core value of prioritizing customer needs and satisfaction. The company aims to make solar energy a viable option for a wide range of customers, indicating a commitment to:

• Accessibility: Offering various financing options, including leases and loans, to make solar energy accessible to different income levels.
• Affordability: Striving to provide competitive pricing and long-term cost savings compared to traditional electricity sources.
• Service: Ensuring reliable system performance and customer support throughout the lifespan of the solar installation.

Innovation

As a leader in the residential solar market, Sunrun demonstrates a commitment to innovation. This is evident in its development of new technologies and services, such as:

• Brightbox battery storage: Integrating battery storage solutions with solar panels to provide homeowners with greater energy independence and resilience.
• Software and monitoring systems: Utilizing advanced software to monitor system performance, optimize energy usage, and provide customers with real-time data.
• Partnerships: Collaborating with other companies to develop and offer new products and services, such as electric vehicle chargers.

Sustainability

Sunrun's core business directly contributes to a more sustainable future by promoting the adoption of clean energy. This commitment to sustainability is reflected in its efforts to:

• Reduce carbon emissions: Helping homeowners reduce their reliance on fossil fuels and lower their carbon footprint.
• Promote environmental stewardship: Encouraging responsible energy consumption and promoting the benefits of renewable energy.
• Invest in sustainable practices: Implementing environmentally friendly practices throughout its operations, such as reducing waste and conserving resources.

Community Engagement

Sunrun actively engages with local communities through various initiatives and partnerships. This suggests a core value of social responsibility and a commitment to giving back. Examples of this include:

• Job creation: Providing employment opportunities in the solar industry, contributing to local economic growth.
• Community outreach programs: Educating communities about the benefits of solar energy and promoting its adoption.
• Philanthropic activities: Supporting local organizations and initiatives that align with its mission of promoting sustainability and community well-being.