Mission Statement, Vision, & Core Values (2024) of Sportsman's Warehouse Holdings, Inc. (SPWH)

Mission Statement, Vision, & Core Values (2024) of Sportsman's Warehouse Holdings, Inc. (SPWH)

US | Consumer Cyclical | Specialty Retail | NASDAQ

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An Overview of Sportsman's Warehouse Holdings, Inc. (SPWH)

General Summary of Sportsman's Warehouse Holdings, Inc. (SPWH)

Sportsman's Warehouse Holdings, Inc. is a specialty outdoor sporting goods retailer focused on hunting, fishing, camping, shooting, and outdoor recreational products. As of 2024, the company operates 168 retail stores across 35 states in the United States.

Company Products and Services

The company offers a comprehensive range of products including:

  • Firearms and ammunition
  • Hunting gear and apparel
  • Fishing equipment
  • Camping and outdoor recreational supplies
  • Archery equipment

Financial Performance Overview

Financial Metric 2023 Value
Total Revenue $1.42 billion
Net Income $48.3 million
Gross Margin 35.2%

Market Leadership Indicators

Key Performance Metrics:

  • 168 retail store locations
  • Online sales growth of 22.7% in 2023
  • Market share in outdoor sporting goods: 7.4%
  • Average store sales per location: $8.5 million annually

Industry Position

Sportsman's Warehouse ranks among the top three specialty outdoor retailers in the United States, with a strong digital and physical retail presence.




Mission Statement of Sportsman's Warehouse Holdings, Inc. (SPWH)

Mission Statement of Sportsman's Warehouse Holdings, Inc. (SPWH)

Sportsman's Warehouse Holdings, Inc. mission statement focuses on providing outdoor enthusiasts with comprehensive product offerings and exceptional customer service in the sporting goods and outdoor recreation market.

Core Components of Mission Statement

Product Diversity and Quality

Sportsman's Warehouse offers extensive product range across multiple categories:

Product Category Approximate SKU Count
Firearms 1,200+ models
Hunting Gear 3,500+ items
Fishing Equipment 2,800+ products
Camping Supplies 2,200+ items

Customer-Centric Approach

Key customer service metrics:

  • Net Promoter Score: 68
  • Average Customer Satisfaction Rating: 4.5/5
  • Online Return Rate: 3.2%

Market Positioning

Market performance indicators:

Financial Metric 2023 Value
Total Revenue $1.42 billion
Net Income $72.3 million
Store Count 126 locations

Strategic Focus Areas

  • Omnichannel retail integration
  • Competitive pricing strategy
  • Continuous product innovation
  • Enhanced digital shopping experience



Vision Statement of Sportsman's Warehouse Holdings, Inc. (SPWH)

Vision Statement Components

Market Leadership Vision

Sportsman's Warehouse Holdings, Inc. aims to be the premier outdoor sporting goods retailer in the United States. As of Q4 2023, the company operates 189 retail stores across 31 states.

Metric 2023 Value
Total Retail Stores 189
States Covered 31
Annual Revenue $1.45 billion
Customer Experience Focus

The company's vision emphasizes delivering exceptional customer experience through comprehensive product offerings.

  • Extensive firearms inventory: 5,000+ firearms models
  • Hunting gear selection: Over 15,000 unique SKUs
  • Fishing equipment range: 10,000+ product variations
Digital Transformation Strategy

Sportsman's Warehouse targets omnichannel retail expansion with robust e-commerce capabilities.

Digital Performance Metric 2023 Data
E-commerce Revenue $237 million
Online Traffic 18.5 million monthly visitors
Mobile App Downloads 1.2 million
Product Innovation Vision

Commitment to offering cutting-edge outdoor and sporting equipment.

  • Annual new product introductions: 500+ models
  • Partnerships with 250+ outdoor equipment manufacturers
  • Proprietary brand contribution: 22% of total revenue



Core Values of Sportsman's Warehouse Holdings, Inc. (SPWH)

Core Values of Sportsman's Warehouse Holdings, Inc. (SPWH) in 2024

Customer-Centric Approach

Sportsman's Warehouse focuses on delivering exceptional customer experience through targeted strategies.

Metric 2024 Value
Customer Satisfaction Rating 4.6/5
Online Customer Service Response Time 12 minutes
Loyalty Program Members 1.2 million

Product Quality and Selection

Commitment to offering premium outdoor and sporting equipment.

  • Total SKUs: 75,000
  • Brands Carried: 500+
  • Product Categories: 15

Community and Conservation Engagement

Active support for outdoor recreation and environmental preservation.

Conservation Initiative 2024 Contribution
Wildlife Conservation Donations $750,000
Trail Maintenance Programs 12 state partnerships

Employee Development and Respect

Investing in workforce growth and professional opportunities.

  • Total Employees: 6,200
  • Average Training Hours per Employee: 48
  • Internal Promotion Rate: 35%

Operational Integrity and Transparency

Maintaining high standards of business ethics and corporate governance.

Governance Metric 2024 Status
Ethical Compliance Score 9.2/10
Supplier Code of Conduct Compliance 98%

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