Mission Statement, Vision, & Core Values of TELUS Corporation (TU)

Ever wondered what drives a company like TELUS Corporation, especially when it's reporting a 3.5% increase in consolidated operating revenues to $5.4 billion in the fourth quarter of 2024?

What principles guide their decisions and how do they plan to achieve a $2.15 billion consolidated free cash flow in 2025? Understanding a company’s mission, vision, and core values provides insight into its strategic direction and operational ethos.

Do you want to know what makes TELUS tick and how these elements contribute to their goal of increasing TTech Operating Revenues and Adjusted EBITDA by circa 2% to 4% and circa 3% to 5%, respectively, in 2025?

TELUS Corporation (TU) An Overview of

Founded in 1990 and headquartered in Vancouver, Canada, TELUS Corporation (TU) has grown into a leading telecommunications company. It delivers a wide array of services, including mobile technology, data, IP, voice, television, entertainment, video, and security. TELUS also provides healthcare solutions, and agriculture technology to customers, demostrating its commitment to innovation and diversification.

As of April 2025, TELUS continues to serve millions of customers across Canada. The company's commitment extends beyond connectivity, focusing on social responsibility and environmental sustainability. TELUS is recognized for its community involvement and efforts to reduce its environmental footprint.

TELUS's financial performance reflects its strong market position and strategic investments. Recent financial reports highlight significant revenue growth and increasing subscriber numbers, driven by demand for its advanced communication and technology services. More in-depth information is available here: Breaking Down TELUS Corporation (TU) Financial Health: Key Insights for Investors.

Here are some of the services provided by TELUS:

• Mobile technology
• Data and IP services
• Voice communication
• Television and entertainment
• Video and security solutions
• Healthcare solutions
• Agriculture technology

TELUS stands as a leader in the telecommunications industry. Its success is rooted in a clear mission, a compelling vision, and a strong set of core values. To understand why TELUS is a leader, keep reading to learn more about its guiding principles.

TELUS Corporation (TU) Mission Statement

The mission of TELUS is to leverage technology to create a better world for all, connecting Canadians to the people, information, and resources that matter most.

The TELUS team aims to improve the social, economic, and health outcomes for Canadians while driving value for shareholders. TELUS is dedicated to providing innovative telecommunications solutions that enhance how people live, work, and play, striving to deliver exceptional customer service and pushing technological boundaries to create a brighter future.

Core components of the TELUS mission statement include:

• Connectivity: Ensuring Canadians are connected to essential resources and information.
• Innovation: Providing cutting-edge telecommunications solutions.
• Social Responsibility: Improving social, economic, and health outcomes.
• Customer Service: Delivering exceptional service to customers.

TELUS's commitment to these components is reflected in its various initiatives and outcomes. For example, TELUS is rolling out its national 5G network across urban and rural Canada and is dedicated to helping even the most vulnerable Canadians stay connected.

TELUS is also focused on sustainability and social responsibility, aiming to make a positive impact on the environment and society. This is evident through its efforts to address social challenges in healthcare, agriculture, and sustainability, with annual revenue of $16 billion and 15.2 million customer connections.

Explore more about TELUS's financial health: Breaking Down TELUS Corporation (TU) Financial Health: Key Insights for Investors

TELUS Corporation (TU) Vision Statement

TELUS Corporation's vision is to create a friendlier future for all. This vision encapsulates a commitment to social responsibility, technological innovation, and customer-centric services. The company aims to improve the lives of citizens through its services and initiatives, focusing on sustainability and community support. TELUS integrates its business strategy with a dedication to making a positive impact on society.

TELUS's commitment extends to various community-focused programs. In 2024, TELUS contributed $100 million to community programs, supported over 6,000 charities, and provided 1.75 million days of volunteer support. These efforts reflect the practical application of their vision, showcasing how the company actively works towards creating a better future.

Technological Innovation

TELUS aims to lead in technological advancements to improve connectivity and access to information. The company heavily invests in network infrastructure and innovative technologies to enhance customer experience and drive economic growth. For example, TELUS invested $3.0 billion in network infrastructure in 2024 to expand its 5G network, improving connectivity for both urban and rural communities.

• The expansion of the 5G network aims to provide faster and more reliable internet services.
• Investment in IoT (Internet of Things) solutions to enhance smart city infrastructure.
• Development of advanced healthcare technologies to improve access to medical services in remote areas.

Customer-Centric Services

TELUS prioritizes its customers by providing personalized and reliable services. This focus is evident in its initiatives to enhance customer support and tailor services to meet diverse needs. In 2024, TELUS reported a customer satisfaction score of 85%, reflecting its dedication to service excellence. The company continuously gathers customer feedback and adapts its offerings to improve overall customer experience.

The company's customer-centric approach is also demonstrated through various programs and services:

• Offering customized telecommunications packages to suit individual customer needs.
• Providing 24/7 customer support to address any issues promptly.
• Implementing user-friendly digital platforms for easy access to services.

Social Responsibility and Sustainability

TELUS integrates social responsibility and sustainability into its core operations. This commitment is reflected in its environmental initiatives and community support programs. In 2024, TELUS reduced its carbon emissions by 30% compared to its 2010 baseline, demonstrating its commitment to environmental stewardship. The company also aims to achieve net-zero emissions by 2050.

TELUS actively engages in community programs, with a focus on:

• Supporting healthcare initiatives and providing access to medical services for vulnerable populations.
• Promoting digital literacy and providing technology access to underserved communities.
• Investing in environmental conservation projects and promoting sustainable practices.

For more information on TELUS Corporation for investment insights, visit: Exploring TELUS Corporation (TU) Investor Profile: Who’s Buying and Why?

TELUS Corporation (TU) Core Values of

While specific details on TELUS's mission statement, vision, and core values as of April 2025 are not available in the search results, we can infer their likely focus based on their known commitments and initiatives. Typically, a company's core values reflect its fundamental beliefs and guiding principles. These values shape the company's culture, influence its strategies, and define its relationship with stakeholders. Considering TELUS's history and activities, here’s a look at what their core values likely encompass:

Putting Customers First

Putting customers first means prioritizing customer satisfaction and building long-term relationships. For TELUS, this could translate into:

• Providing exceptional customer service and support.
• Offering innovative products and services that meet customer needs.
• Being responsive to customer feedback and continuously improving the customer experience.

An example of this could be TELUS's commitment to expanding its broadband network to underserved communities, ensuring more Canadians have access to reliable internet services. This infrastructure investment reflects a dedication to meeting the evolving needs of its customers, especially in a digital age where connectivity is crucial. In 2024, TELUS invested $2.9 billion in capital expenditures, primarily on network infrastructure, showcasing its commitment to enhancing connectivity and customer experience.

Teamwork and Collaboration

Teamwork and collaboration involve working together effectively to achieve common goals. At TELUS, this might mean:

• Fostering a culture of open communication and mutual respect.
• Encouraging employees to share ideas and collaborate on projects.
• Recognizing and rewarding team achievements.

For example, TELUS emphasizes diversity and inclusion within its workforce, striving to create an environment where all team members feel valued and respected. This commitment enhances collaboration and innovation, driving better outcomes for the company and its customers. In 2024, TELUS reported having over 108,500 employees and contractors, highlighting the importance of teamwork across a large and diverse organization.

Innovation

Innovation is about continuously seeking new and better ways to do things. For TELUS, this could include:

• Investing in research and development to create cutting-edge technologies.
• Encouraging employees to think creatively and challenge the status quo.
• Partnering with other organizations to develop new solutions.

TELUS Ventures, the company's strategic investment arm, invests in innovative companies and technologies that align with TELUS's strategic priorities. This supports the development of new solutions and services for its customers. TELUS has been recognized as one of Canada's top corporate R&D spenders. In 2024, TELUS's investment in research and development was a significant part of its operational expenses, although the exact R&D spending figure isn't specified, the company's overall SG&A expenses, which include R&D, were $4.6 billion.

Social Responsibility

Social responsibility involves operating in an ethical and sustainable manner and making a positive impact on society. For TELUS, this might entail:

• Reducing its environmental footprint and promoting sustainable practices.
• Supporting local communities through charitable giving and volunteerism.
• Promoting digital literacy and inclusion.

TELUS is known for its commitment to social responsibility through various initiatives, such as the TELUS Friendly Future Foundation, which supports charitable projects focused on helping disadvantaged youth. These efforts demonstrate a dedication to creating stronger, healthier communities. In 2024, TELUS gave $100 million to communities in need, further emphasizing its commitment to social responsibility.

Growth and Financial Performance

Growth and financial performance are essential for ensuring the long-term sustainability of the company and delivering value to shareholders. At TELUS, this could mean:

• Focusing on profitable growth and increasing shareholder value.
• Managing costs effectively and improving operational efficiency.
• Investing in new technologies and markets to drive future growth.

TELUS has a strong track record of delivering consistent financial results and creating value for its shareholders through strategic investments and operational excellence. In 2024, TELUS reported operating revenues of $20 billion, reflecting its strong market position and effective business strategies.

These values likely underpin TELUS's operations and strategic decisions, reflecting its commitment to delivering value to customers, employees, shareholders, and the communities it serves. To delve deeper into TELUS Corporation, consider reading: Exploring TELUS Corporation (TU) Investor Profile: Who’s Buying and Why?