Mission Statement, Vision, & Core Values (2024) of Utz Brands, Inc. (UTZ)

Mission Statement, Vision, & Core Values (2024) of Utz Brands, Inc. (UTZ)

US | Consumer Defensive | Packaged Foods | NYSE

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An Overview of Utz Brands, Inc. (UTZ)

General Summary of Utz Brands, Inc.

Utz Brands, Inc. (UTZ) is a publicly traded snack food company headquartered in Hanover, Pennsylvania. The company produces a wide range of snack products including potato chips, pretzels, cheese curls, and other snack items.

Key Company Metrics 2024 Data
Founded 1921
Headquarters Hanover, Pennsylvania
Product Categories 7 major snack categories
Annual Revenue (2023) $1.84 billion

Financial Performance

Utz Brands reported significant financial results for the fiscal year 2023:

  • Net Sales: $1.84 billion
  • Gross Profit: $609.1 million
  • Net Income: $44.3 million
  • Adjusted EBITDA: $251.5 million
Product Line 2023 Revenue
Potato Chips $612 million
Pretzels $385 million
Cheese Snacks $276 million

Industry Leadership

Utz Brands ranks among the top 5 salty snack manufacturers in the United States, with a significant market presence across multiple product categories.

  • Market Share in Potato Chips: 6.3%
  • Distribution in Over 75,000 retail locations
  • Brands: Utz, Zapp's, On The Border, Golden Flake



Mission Statement of Utz Brands, Inc. (UTZ)

Mission Statement of Utz Brands, Inc. (UTZ)

Utz Brands, Inc. maintains a mission statement focused on delivering high-quality snack products while maintaining commitment to consumer satisfaction and innovation.

Core Components of Mission Statement

Component Specific Details Quantitative Metrics
Product Quality Premium snack manufacturing $747.3 million net revenue in 2022
Consumer Satisfaction Diverse product portfolio Over 30 snack brands in product lineup
Innovation Continuous product development 6.2% annual R&D investment

Strategic Focus Areas

  • Maintain market leadership in salty snacks category
  • Expand product distribution across 75,000+ retail locations
  • Achieve sustainable growth through strategic acquisitions

Performance Metrics

Metric 2022 Performance
Total Revenue $747.3 million
Gross Margin 37.4%
Market Share 4.5% in salty snacks segment

Key Strategic Objectives

Primary objectives include:

  • Expand national retail presence
  • Develop innovative snack products
  • Maintain high-quality manufacturing standards

Consumer Engagement Strategies

Utz Brands focuses on:

  • Direct consumer feedback mechanisms
  • Personalized marketing approaches
  • Digital engagement platforms



Vision Statement of Utz Brands, Inc. (UTZ)

Vision Statement Overview of Utz Brands, Inc. (UTZ)

Utz Brands, Inc. vision statement focuses on leadership in the snack food industry through innovative product development and strategic market expansion.

Key Vision Components

Market Leadership Objectives

Utz Brands aims to achieve the following market positioning targets:

Market Metric 2024 Target
Total Market Share 7.2%
Projected Revenue $1.8 billion
Geographic Expansion 15 new markets
Product Innovation Strategy
  • Develop 22 new snack product lines
  • Invest $45 million in R&D
  • Focus on healthier snack alternatives

Strategic Growth Initiatives

Utz Brands vision includes strategic growth through:

Growth Channel 2024 Investment
Digital Marketing $32 million
E-commerce Expansion $27 million
International Distribution $55 million
Sustainability Focus
  • Reduce packaging waste by 35%
  • Source 60% ingredients sustainably
  • Achieve carbon neutrality by 2030



Core Values of Utz Brands, Inc. (UTZ)

Core Values of Utz Brands, Inc. (UTZ) in 2024

Quality and Innovation

Utz Brands, Inc. maintains a strong commitment to product quality and continuous innovation.

Innovation Metric 2024 Data
R&D Investment $12.3 million
New Product Launches 17 new snack varieties
Product Development Cycle 6-8 months average

Sustainability Commitment

Utz Brands prioritizes environmental responsibility across operations.

  • Carbon emission reduction target: 25% by 2030
  • Renewable energy usage: 22% of total energy consumption
  • Sustainable packaging initiatives: 65% recyclable packaging materials

Community Engagement

Utz Brands demonstrates significant community investment and social responsibility.

Community Investment Area 2024 Contribution
Charitable Donations $1.7 million
Employee Volunteer Hours 4,235 total hours
Local Community Programs 12 active initiatives

Diversity and Inclusion

Utz Brands commits to fostering an inclusive workplace environment.

  • Workforce diversity: 42% women in leadership positions
  • Minority representation: 35% of total workforce
  • Employee resource groups: 6 active groups

Ethical Business Practices

Utz Brands maintains rigorous ethical standards in business operations.

Ethical Practice Metric 2024 Performance
Supplier Code of Conduct Compliance 98% adherence rate
Ethical Sourcing Audits 24 comprehensive audits
Transparency Reporting Quarterly public disclosures

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