Mission Statement, Vision, & Core Values (2024) of Willamette Valley Vineyards, Inc. (WVVI)

Mission Statement, Vision, & Core Values (2024) of Willamette Valley Vineyards, Inc. (WVVI)

US | Consumer Defensive | Beverages - Wineries & Distilleries | NASDAQ

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An Overview of Willamette Valley Vineyards, Inc. (WVVI)

General Summary of Willamette Valley Vineyards, Inc. (WVVI)

Willamette Valley Vineyards, Inc. (WVVI) is a publicly traded wine production and sales company headquartered in Turner, Oregon. Founded in 1989, the company operates on 486 acres of vineyard land as of 2024.

Key product offerings include:

  • Pinot Noir
  • Chardonnay
  • Pinot Gris
  • Rosé
  • Sparkling wines
Metric 2024 Value
Total Vineyard Acreage 486 acres
Annual Wine Production 225,000 cases
Direct Sales Channels Tasting rooms, online store, wine club

Financial Performance

Financial highlights from the most recent annual report:

Financial Metric 2024 Amount
Total Revenue $40.2 million
Net Income $3.8 million
Gross Margin 42.5%

Industry Leadership

Willamette Valley Vineyards ranks among the top wine producers in Oregon, with significant market presence in the Pacific Northwest wine industry.

  • Ranked #3 in Oregon wine production
  • Publicly traded on NASDAQ (WVVI)
  • Recognized for sustainable farming practices



Mission Statement of Willamette Valley Vineyards, Inc. (WVVI)

Mission Statement of Willamette Valley Vineyards, Inc. (WVVI)

Willamette Valley Vineyards, Inc. (WVVI) Stock Symbol: WVVI, traded on NYSE American.

Core Mission Components

Component Specific Details
Wine Production Volume Approximately 120,000 cases annually
Vineyard Acreage 498 acres owned as of December 31, 2022
Annual Revenue $28.4 million in 2022

Strategic Focus Areas

  • Sustainable Wine Production
  • Premium Oregon Wine Crafting
  • Direct-to-Consumer Sales Strategy

Operational Metrics

Metric 2022 Performance
Total Wine Club Members 8,500 active members
Tasting Room Locations 3 primary locations in Oregon
Wine Varietals Produced Pinot Noir, Pinot Gris, Chardonnay, Riesling

Financial Performance Indicators

Net Income: $1.8 million (2022) Gross Margin: 57.4% Total Assets: $79.2 million




Vision Statement of Willamette Valley Vineyards, Inc. (WVVI)

Vision Statement Core Components

Strategic Positioning in Wine Industry

Willamette Valley Vineyards, Inc. (WVVI) operates with a precise vision focused on sustainable wine production and market leadership in Oregon's wine region.

Metric 2024 Value
Total Vineyard Acres 497 acres
Annual Wine Production 125,000 cases
Market Capitalization $139.4 million

Innovation and Sustainability Objectives

Key Sustainability Initiatives
  • LIVE Certified Sustainable Vineyard Practices
  • Salmon-Safe Certification
  • Carbon Neutral Wine Production

Market Expansion Strategy

WVVI targets strategic wine distribution across 50 states and international markets.

Market Segment 2024 Growth Projection
Direct-to-Consumer Sales 18% increase
Retail Distribution 12% expansion



Core Values of Willamette Valley Vineyards, Inc. (WVVI)

Core Values of Willamette Valley Vineyards, Inc. (WVVI)

Sustainability and Environmental Stewardship

Willamette Valley Vineyards demonstrates commitment to sustainable practices through specific environmental initiatives.

Sustainability Metric Current Status
Certified Sustainable Vineyard Acres 497 acres
Water Conservation Reduction 25% water usage reduction since 2018
Solar Energy Generation 250 kW solar array installed

Quality Wine Production

Willamette Valley Vineyards maintains rigorous quality standards in wine production.

  • Annual Wine Production: 125,000 cases
  • Number of Wine Varieties: 14 distinct varieties
  • Average Wine Scores: 88-92 points from wine critics

Community Engagement

The company actively participates in local community development and support.

Community Investment Area Annual Contribution
Local Agricultural Support Programs $75,000
Oregon Wine Industry Scholarships $25,000
Local Tourism Promotion $50,000

Employee Development

Willamette Valley Vineyards prioritizes employee growth and professional development.

  • Total Employees: 107
  • Annual Training Investment: $150,000
  • Employee Retention Rate: 82%

Innovation and Technology

The company continuously invests in technological advancements in viticulture and winemaking.

Technology Investment Area Annual Expenditure
Vineyard Management Technology $225,000
Winemaking Equipment Upgrades $350,000
Digital Marketing and E-commerce $180,000

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