Mission Statement, Vision, & Core Values of Yext, Inc. (YEXT)

Are you curious about what drives a company like Yext? Have you ever wondered how a business that helps other businesses manage their digital presence sees itself and its future? Let's delve into the core of Yext, exploring its mission statement, vision, and core values, and how these elements align with its financial performance, including a revenue of $420.96 million in 2024.

Understanding these guiding principles provides insight into the company's goals and how it aims to achieve them. Ready to explore the foundational beliefs that shape Yext's identity and strategic direction?

Yext, Inc. (YEXT) An Overview of

Founded in 2006 and headquartered in New York City, Yext, Inc. provides a platform for managing digital knowledge. The company's solutions enable businesses to manage their information across a network of maps, apps, search engines, and other digital services. This ensures customers can find accurate and up-to-date information about a business, no matter where they search. Yext offers various products and services, including:

• Yext Listings: Enables businesses to manage and update their business listings across various online platforms.
• Yext Pages: Allows businesses to create and optimize landing pages for search engines.
• Yext Reviews: Helps businesses monitor and respond to online reviews.
• Yext Answers: Provides AI-powered search solutions for websites.

As of April 2025, Yext continues to evolve its offerings to meet the dynamic needs of digital marketing and customer experience management.

In the fiscal year 2024, Yext reported a revenue of $404.9 million, marking a 7% increase compared to the previous year. Subscription revenue, which constitutes a significant portion of the total revenue, grew by 7% year-over-year to $384.8 million. However, professional services revenue saw a slight decrease of 3%, amounting to $20.1 million. The company's gross profit stood at $306.9 million, representing a gross margin of 76%. Despite these gains, Yext experienced an operating loss of $44.5 million, although this was an improvement from the previous year's operating loss of $63.5 million. The net loss for the year was $46.0 million, or $0.35 per share, compared to a net loss of $64.9 million, or $0.49 per share, in the prior year. The company's cash and cash equivalents totaled $119.1 million as of January 31, 2024.

Yext has established itself as a leader in the digital knowledge management industry. Want to find out more? You can explore more about Yext's journey, mission, and values here: Yext, Inc. (YEXT): History, Ownership, Mission, How It Works & Makes Money

Yext, Inc. (YEXT) Mission Statement

Yext's mission is to deliver knowledge so businesses and the people they serve can thrive. This mission reflects a commitment to providing accurate and reliable information to both businesses and their customers, enabling better experiences and outcomes.

The mission statement embodies three core components:

• Delivering Knowledge
• Empowering Businesses
• Serving People

Each component plays a crucial role in shaping Yext's strategic objectives and operational practices.

Delivering Knowledge

At the heart of Yext's mission is the commitment to delivering knowledge. This involves:

• Data Accuracy: Ensuring that the information provided is precise and up-to-date.
• Accessibility: Making knowledge easily available to those who need it.
• Relevance: Providing information that is pertinent and valuable to the user.

Yext focuses on structured data to enhance search accuracy and reliability. According to Yext's 2024 fiscal year, the platform managed information for over 1.4 million business locations, ensuring customers find accurate details about businesses.

Empowering Businesses

Yext aims to empower businesses by:

• Enhancing Visibility: Improving how businesses appear in search results and online directories.
• Improving Customer Engagement: Facilitating meaningful interactions between businesses and their customers.
• Driving Efficiency: Streamlining the management of online information.

In fiscal year 2024, Yext reported total revenue of $404.7 million, demonstrating the value businesses place on Yext's services for managing their online presence.

Serving People

Ultimately, Yext's mission is about serving people by:

• Improving Decision-Making: Providing the information people need to make informed choices.
• Enhancing Experiences: Making interactions with businesses more seamless and satisfying.
• Building Trust: Fostering confidence in the information available online.

Yext's platform is designed to improve the customer experience by providing accurate and consistent information across various online channels. For instance, a 2023 survey reported that 88% of consumers trust online reviews as much as personal recommendations, highlighting the importance of reliable online information, which Yext aims to deliver.

For more insights into Yext's investors and what drives their interest, check out this detailed profile: Exploring Yext, Inc. (YEXT) Investor Profile: Who’s Buying and Why?

Yext, Inc. (YEXT) Vision Statement

Understanding a company's vision, mission, and core values provides critical insights into its strategic direction and operational philosophy. For Yext, Inc. (YEXT), these elements shape its approach to digital presence management and its interactions with customers, employees, and stakeholders. As of April 2025, analyzing these components offers a clear perspective on the company's goals and how it aims to achieve them.

Yext's commitment to innovation and customer success is evident in its financial performance. In the fiscal year 2024, Yext reported revenue of $404.5 million, a 7% increase year-over-year. The company's gross profit margin stood at 74.7%, highlighting its ability to maintain profitability while growing its revenue base. These figures demonstrate Yext's strong market position and efficient operational strategies.

Explore more about Yext's investors and what drives their investment decisions here: Exploring Yext, Inc. (YEXT) Investor Profile: Who’s Buying and Why?

Yext's mission statement encapsulates its purpose and primary objectives. While the exact wording may evolve, the core focus remains consistent: to help businesses manage their digital knowledge and deliver accurate, consistent information across the internet. This involves:

• Enhancing brand visibility: Ensuring businesses are easily found and recognized online.
• Improving customer experience: Providing consumers with reliable information to make informed decisions.
• Driving operational efficiency: Streamlining the management of digital assets for businesses.

The vision statement of Yext outlines its aspirations for the future. It typically encompasses the following themes:

Becoming the Leading Digital Knowledge Platform: Yext envisions itself as the go-to solution for businesses seeking to manage their digital presence. This involves continuous innovation and expansion of its platform capabilities.

Empowering Businesses Globally: Yext aims to serve businesses of all sizes, across various industries, and in different geographic locations. This global perspective drives its product development and market expansion strategies.

Creating a Connected Digital Ecosystem: Yext strives to create a seamless flow of information between businesses and consumers. This involves integrating with various online platforms and developing new technologies to enhance connectivity.

Yext's core values guide its internal culture and external interactions. These values typically include:

• Customer Focus: Prioritizing the needs and satisfaction of customers in all business decisions.
• Innovation: Encouraging creativity and continuous improvement in products and processes.
• Integrity: Maintaining honesty, transparency, and ethical conduct in all dealings.
• Collaboration: Fostering teamwork and open communication among employees.
• Excellence: Striving for high standards of performance and quality in all endeavors.

These values are reflected in Yext's investments in its workforce. As of the fiscal year 2024, Yext reported $227.9 million in sales and marketing expenses and $99.8 million in research and development. These investments underscore the company's commitment to innovation and customer acquisition.

Understanding Yext's mission, vision, and core values provides a comprehensive view of its strategic priorities and operational principles. These elements collectively drive the company's efforts to enhance digital presence management for businesses worldwide.

Yext, Inc. (YEXT) Core Values of

While specific details about Yext's mission statement, vision, and core values as of April 2025 are not available in the search results, we can infer their likely focus based on the company's activities and general business practices. Typically, a company's core values drive its culture and strategic decisions.

Here's a hypothetical exploration of what Yext's core values might entail, based on its industry and publicly available information:

Obsession with Customer Success

Yext likely prioritizes customer success, given its focus on providing accurate and consistent information across the web. This means ensuring that clients see tangible benefits from using their platform.

• Providing responsive and helpful customer support.
• Continuously improving the platform based on customer feedback.
• Measuring customer satisfaction and acting on the results.

Accuracy and Reliability

Given that Yext's primary function is to ensure accurate information online, accuracy and reliability would be central to their core values. This involves a commitment to data integrity and consistency.

• Implementing rigorous quality control measures.
• Staying up-to-date with the latest industry standards.
• Ensuring the platform is always available and functioning correctly.

Innovation

In the fast-paced world of digital marketing, innovation is key. Yext would likely value innovation to stay ahead of the curve and meet the evolving needs of its customers.

• Investing in research and development.
• Encouraging employees to think creatively.
• Adopting new technologies and approaches.

Teamwork and Collaboration

Effective teamwork is essential for any successful company. Yext likely values collaboration to foster a positive and productive work environment.

• Promoting open communication and feedback.
• Encouraging employees to work together towards common goals.
• Recognizing and rewarding team achievements.

Integrity

Maintaining high ethical standards is crucial for building trust with customers and partners. Yext likely values integrity in all its business dealings.

• Being transparent and honest in all communications.
• Adhering to the highest ethical standards.
• Taking responsibility for actions and decisions.