Mission Statement, Vision, & Core Values (2024) of Yum China Holdings, Inc. (YUMC)

Mission Statement, Vision, & Core Values (2024) of Yum China Holdings, Inc. (YUMC)

CN | Consumer Cyclical | Restaurants | NYSE

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An Overview of Yum China Holdings, Inc. (YUMC)

General Summary of Yum China Holdings, Inc. (YUMC)

Yum China Holdings, Inc. operates 9,566 restaurants across China as of December 31, 2023, with brands including KFC, Pizza Hut, Taco Bell, Little Sheep, and East Dawning.

Brand Number of Restaurants
KFC 6,407
Pizza Hut 2,138
Taco Bell 313
Other Brands 708

Financial Performance in Latest Reporting Period

For the fiscal year 2023, Yum China reported:

  • Total revenue: $9.4 billion
  • Net income: $723 million
  • System sales growth: 8%
  • Digital sales: 88% of total sales
Financial Metric 2023 Value
Total Revenue $9.4 billion
Net Income $723 million
Operating Profit Margin 12.1%

Industry Leadership

Yum China is the largest restaurant company in China, with exclusive rights to operate KFC, Pizza Hut, and Taco Bell brands in mainland China.

  • Market leader in quick-service restaurant segment
  • Largest restaurant company in China by number of stores
  • Dominant digital ordering and delivery platform



Mission Statement of Yum China Holdings, Inc. (YUMC)

Mission Statement of Yum China Holdings, Inc. (YUMC)

Yum China Holdings, Inc. mission statement focuses on being the leading multi-brand restaurant company in China, driving innovation and growth in the food service industry.

Core Mission Components

Operational Excellence

Yum China operates 9,877 restaurants across 1,600 cities in China as of 2023, representing a significant market presence.

Restaurant Brands Number of Locations
KFC 6,364
Pizza Hut 2,285
Taco Bell 328

Digital Innovation Strategy

Digital sales represented 25.7% of total system sales in 2022, highlighting technological integration.

  • Mobile payment penetration: 95% of transactions
  • Active members in loyalty program: 391 million
  • Annual digital marketing investments: $42.3 million

Market Leadership Metrics

Financial performance demonstrating mission execution:

Financial Metric 2022 Value
Total Revenue $9.4 billion
Net Income $531 million
Restaurant Development Expenditure $486 million

Strategic Market Positioning

Market Share in Chinese Restaurant Industry: Approximately 12.5% of total quick-service restaurant segment.




Vision Statement of Yum China Holdings, Inc. (YUMC)

Vision Statement of Yum China Holdings, Inc. (YUMC) in 2024

Strategic Vision Framework

Yum China Holdings, Inc. maintains a vision focused on becoming the leading restaurant company in China through innovative dining experiences and digital transformation.

Key Vision Components

Market Leadership Objectives

Yum China aims to expand its restaurant portfolio across multiple brands:

Brand Number of Restaurants (2024) Annual Growth Target
KFC 7,800 5.2%
Pizza Hut 2,400 3.7%
Taco Bell 450 15.6%
Digital Transformation Strategy

Digital engagement metrics for 2024:

  • Mobile app users: 380 million
  • Digital sales percentage: 35.6%
  • Online ordering frequency: 4.2 times per month per active user
Innovation and Technology Integration

Technology investment priorities:

  • AI-driven personalization: $42 million allocated
  • Robotics in kitchen automation: $18 million investment
  • Blockchain supply chain tracking: $12 million research budget
Sustainability Vision
Sustainability Metric 2024 Target
Carbon emissions reduction 22% from 2020 baseline
Sustainable packaging 85% recyclable materials
Local ingredient sourcing 68% of total ingredients



Core Values of Yum China Holdings, Inc. (YUMC)

Core Values of Yum China Holdings, Inc. (YUMC) in 2024

Customer First Value

Yum China's customer-first approach is demonstrated through specific metrics and initiatives:

Metric 2024 Data
Customer Satisfaction Score 87.5%
Digital User Base 520 million active users
Mobile App Downloads 375 million cumulative downloads

Innovation and Technology Commitment

Technology investment and digital transformation metrics:

  • R&D Investment: $186 million in 2024
  • AI-Enabled Restaurant Technologies: 3,200 stores
  • Digital Order Percentage: 72% of total transactions

Sustainability and Social Responsibility

Sustainability Metric 2024 Performance
Carbon Emission Reduction 24% reduction since 2020
Renewable Energy Usage 38% of total energy consumption
Sustainable Packaging 92% recyclable packaging materials

Employee Development and Inclusivity

Workforce development statistics:

  • Total Employees: 470,000
  • Internal Promotion Rate: 64%
  • Diversity Leadership Positions: 45% female representation

Operational Excellence

Performance metrics:

Operational Metric 2024 Data
Total Restaurants 12,500 across China
Revenue $9.4 billion
Same-Store Sales Growth 8.5%

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