AquaBounty Technologies, Inc. (AQB): Marketing Mix Analysis [Dec-2025 Updated]

You're looking at a company deep into a strategic pivot, and that changes everything about how we analyze its market approach. Honestly, when you look at AquaBounty Technologies, Inc. (AQB) in late 2025, the marketing mix is less about selling salmon and more about selling off assets and intellectual property (IP) to manage that shift. Production has ceased, so their 'Product' is now the Ohio farm site and regulatory know-how, while 'Promotion' targets investors, highlighting a narrowed Q3 net loss of $1.4 million. The 'Price' isn't a market rate; it's the liquidation value from asset sales, like the $1.9 million from Canadian IP divestiture earlier this year. Let's map out what these four P's really mean when the core business is winding down. That's the real story here.

AquaBounty Technologies, Inc. (AQB) - Marketing Mix: Product

You're looking at a company that has fundamentally shifted its offering, moving from a biological product to a portfolio of remaining physical and intangible assets. Honestly, the product story for AquaBounty Technologies, Inc. is now one of divestiture and potential future licensing, not commercial food production.

Cessation of Core Product

The core product, AquAdvantage Salmon, is definitively no longer in production. AquaBounty Technologies, Inc. announced the cessation of all salmon-farming activities in December 2024. This included the winding down of hatchery operations at the Bay Fortune recirculating aquaculture system (RAS) facility, which was the last working site. All remaining fish were culled. This move effectively ended AquaBounty Technologies, Inc.'s direct involvement in raising its signature genetically engineered Atlantic salmon.

• Farming operations fully ceased in December 2024.
• The final operational site was the Bay Fortune, Prince Edward Island facility.
• The company's product revenue for the full year ended December 31, 2024, totaled only $789 thousand.

Primary Current Products: Physical Assets and Real Estate

What remains as a current product offering centers on the physical assets and real estate held for strategic alternatives. The main focus here is the partially constructed facility in Ohio. You'll want to note the capital that was already sunk into this project before construction paused in June 2023.

To generate liquidity, AquaBounty Technologies, Inc. has been selling off equipment intended for the Ohio Farm Project. You can see the cash generated from these sales:

The Ohio Farm Site itself represents the largest remaining physical asset. The initial scope for this facility was estimated at over USD 375 million, with initial cost estimates around USD 200 million (EUR 173 million). As of September 30, 2025, the total assets reported on the balance sheet were $24,173,791.

Remaining Value: Intellectual Property and Regulatory Approvals

The residual value for AquaBounty Technologies, Inc. is heavily weighted toward its intellectual property (IP) and the regulatory framework it established. This IP relates to the technology for land-based aquaculture, specifically the genetic modification of Atlantic salmon. The company is now positioned to pursue strategic alternatives for the Ohio Farm Project based on its permitting status.

The regulatory progress for the Ohio project, which is now fully permitted for its designed activities, is a key intangible asset:

• Ohio wastewater discharge permit received on September 12, 2025.
• Right-of-way permit for water lines secured on October 9, 2025.
• The permit for the water pipeline system remains active through September 30, 2030.

Divestiture of Canadian Assets and Corporate IP

The company executed a major divestiture in the first quarter of 2025 to improve its liquidity position. This transaction involved selling off the operational footprint in Canada and the associated core IP.

On March 3, 2025, AquaBounty Technologies, Inc. completed the sale of its Canadian subsidiary, which included the broodstock farms on Prince Edward Island, Canada, and the Corporate IP for its genetically engineered Atlantic salmon, including trademarks and patents.

The buyer, Kelly Cove Salmon Ltd., acquired the assets, and AquaBounty Technologies, Inc. retained a royalty-free license to use the transferred trademarks for ongoing needs. This sale, along with the earlier equipment sales, provided the liquidity to continue assessing the Ohio Farm Project.

AquaBounty Technologies, Inc. (AQB) - Marketing Mix: Place

The Place strategy for AquaBounty Technologies, Inc. (AQB) as of late 2025 is defined by the cessation of its primary business and a focus on asset monetization and strategic wind-down.

No active sales or distribution channels for fish product, as production has stopped.

• Cessation of all salmon-farming operations occurred in December 2024.
• The final farm closure was at Bay Fortune, Prince Edward Island, Canada.
• AquaBounty Technologies reported no revenue for the three months ended September 30, 2025.
• The company has shifted from active fish production to winding down most commercial operations.

Focus is on the location of assets for divestiture, primarily the Pioneer, Ohio, farm site.

The primary physical asset under strategic review is the partially constructed farm in Pioneer, Ohio, referred to as the Ohio Farm Project. While construction was paused due to increased cost estimates beyond the initial USD 200 million scope, significant regulatory milestones were achieved in late 2025, allowing for strategic assessment.

• Wastewater discharge permit received from the Ohio Environmental Protection Agency on September 12, 2025.
• Right-of-way permit from Williams County for water lines secured on October 9, 2025.
• The Ohio Farm Project is now described as fully permitted for its designed recirculating aquaculture system farm operation activities.
• The company is working with its investment banker to assess strategic alternatives for this asset.

Sales transactions are currently centered on equipment liquidation from the Ohio Farm Project.

Liquidation activities involved selling equipment originally intended for the Ohio Farm Project to generate cash, following the sale of the Indiana Farm in July 2024 and the Canadian Farms in March 2025.

Corporate base remains in Harvard, Massachusetts, directing the strategic wind-down.

The corporate function is managed from Harvard, Massachusetts, overseeing the wind-down and asset transactions. The result of asset sales and cost reductions is reflected in the balance sheet liquidity.

• Corporate base location: Harvard, Massachusetts.
• Cash and cash equivalents balance as of September 30, 2025: $951 thousand.
• This cash balance is an increase from $230 thousand as of December 31, 2024.
• Total assets were reported at USD 24 million as of September 30, 2025, down from USD 34 million at December 31, 2024.

AquaBounty Technologies, Inc. (AQB) - Marketing Mix: Promotion

You're looking at a company in a highly specific niche, so the promotion strategy for AquaBounty Technologies, Inc. (AQB) isn't about mass consumer advertising. Honestly, the focus is entirely upstream, targeting the financial community and potential corporate allies. The core message is about survival, strategic repositioning, and maximizing value from the remaining key asset.

Communications are directed toward investors and potential strategic partners, not consumers. This means the primary channels are regulatory filings, earnings call presentations, and targeted press releases issued through services like Newsfile Corp. The goal isn't to sell salmon to the public; it's to sell the story of a streamlined, de-risked asset-the Ohio farm-to someone who can provide the capital or operational expertise to move it forward. They are definitely keeping stakeholders apprised of progress, as CFO and Interim CEO David Frank noted in the Q3 2025 release.

Press releases highlight financial stability and asset sales to generate cash. This narrative is crucial when the company has ceased its core farming operations and is managing a transition. The promotion centers on demonstrating improved financial discipline and liquidity generation from non-core asset divestitures, which directly addresses the going-concern risk that was a major theme earlier in the year. Here's a quick look at the financial metrics being promoted to underscore this stability:

The promotion of asset sales is concrete. For instance, the sale of the Canadian Farms and Corporate IP on March 3, 2025, brought in net proceeds of $1.9 million, and subsequent sales of Ohio Equipment Assets in Q2 2025 generated net proceeds of $2.4 million on June 11, 2025. These specific figures are used to show tangible cash generation efforts.

Q3 2025 results promoted a narrowed net loss of $1.4 million, down from $3.4 million in Q3 2024. This is a key performance indicator used to signal operational improvement, even with discontinued operations dominating the results. The net loss per share also improved to $(0.36) for the three months ended September 30, 2025, compared to $(0.88) in Q3 2024. The operating loss for the quarter was $1.48 million, an improvement from the $1.62 million loss in the same period in 2024, reflecting reduced general and administrative expenses.

Promoting the Ohio farm as a fully permitted site to attract a buyer or partner is the single most important promotional activity right now. With the facility construction paused, the value proposition shifts from an operating farm to a fully de-risked, ready-to-develop asset. Securing the final permits removes a major hurdle for any potential acquirer or strategic investor. The key milestones communicated to demonstrate this readiness include:

• Water withdrawal and consumptive use permit received.
• Wastewater discharge permit secured from Ohio EPA on September 12, 2025.
• Right-of-way permit for water lines secured from Williams County on October 9, 2025.

This full permitting status allows AquaBounty Technologies, Inc. (AQB) to move forward with its investment banker to explore strategic alternatives for the Pioneer, Ohio site, which is the central focus of current investor messaging.

AquaBounty Technologies, Inc. (AQB) - Marketing Mix: Price

AquaBounty Technologies, Inc.'s pricing structure, particularly in the reporting periods of 2025, has been dominated by asset realization rather than product sales, reflecting a strategic pivot away from existing farming operations.

No product revenue from fish sales reported for the three months ended September 30, 2025. The net loss for the quarter ended September 30, 2025, was $1.4 million. Cash and cash equivalents totaled $951 thousand as of September 30, 2025.

Pricing in this phase is based on asset liquidation value, not wholesale salmon market price, as the company focused on generating liquidity through non-core asset sales.

Key financial data related to asset pricing and realization in 2025 includes:

The total net proceeds from these specified asset sales in the first half of 2025 amount to $6.6 million.

The market's valuation of AquaBounty Technologies, Inc. reflects the speculative nature of its strategic pivot, as evidenced by stock price movements:

• Closing stock price as of November 24, 2025: $0.90.
• Live trading price as of November 24, 2025: $0.898.
• 52-week high stock price: $2.950.
• 52-week low stock price: $0.470.
• Stock price fluctuation on the last trading day (November 21, 2025): 10.44%.

The stock price volatility reflects speculative investment in the company's strategic pivot, with recent technical analysis indicating bearish trends, such as the SMA_20 being below the SMA_60 in the mid-term as of November 23, 2025.