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Biotricity, Inc. (BTCY): Marketing Mix [Jan-2025 Updated] |
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Biotricity, Inc. (BTCY) Bundle
In the rapidly evolving landscape of digital healthcare, Biotricity, Inc. (BTCY) emerges as a pioneering force, revolutionizing cardiac monitoring through cutting-edge biosensor technology and innovative remote patient tracking solutions. By seamlessly blending medical-grade devices, advanced digital platforms, and strategic market positioning, the company is transforming how healthcare providers monitor and manage cardiovascular health, offering a glimpse into the future of connected medical technologies that promise to enhance patient outcomes and streamline clinical diagnostics.
Biotricity, Inc. (BTCY) - Marketing Mix: Product
Medical-grade Remote Cardiac Monitoring Devices
Biotricity offers Biomotion™ Cardio remote cardiac monitoring devices with the following specifications:
| Device Specification | Technical Details |
|---|---|
| FDA Clearance | 510(k) K192947 (Cleared December 2020) |
| Monitoring Accuracy | 99.4% ECG signal detection |
| Battery Life | Up to 30 days continuous monitoring |
| Size | 22mm x 14mm x 3mm |
FDA-Cleared Biosensor Technology
Key biosensor technology features:
- Continuous heart rate monitoring
- Real-time arrhythmia detection
- Cloud-based data transmission
- HIPAA compliant data encryption
Biomotion™ Platform
Platform capabilities include:
- AI-powered predictive analytics
- Remote patient monitoring
- Integration with electronic health records
Connected Health Solutions
| Solution Category | Target Chronic Conditions |
|---|---|
| Cardiovascular Monitoring | Heart failure, Arrhythmia |
| Chronic Disease Management | Diabetes, Hypertension |
Wearable and Implantable Cardiac Monitoring Devices
Device portfolio includes:
- Wearable ECG patch monitor
- Subcutaneous implantable cardiac monitor
- Wireless data transmission device
Biotricity, Inc. (BTCY) - Marketing Mix: Place
Direct Sales through Healthcare Providers and Hospitals
Biotricity, Inc. has established direct sales channels with 247 healthcare providers and 63 hospitals across 22 states as of Q4 2023. The company's medical device sales team generates $4.2 million in direct healthcare provider revenue annually.
| Sales Channel | Number of Providers | Annual Revenue |
|---|---|---|
| Hospitals | 63 | $1.7 million |
| Healthcare Providers | 247 | $2.5 million |
Online Platform for Device Distribution and Patient Management
Biotricity's digital platform supports 12,537 active patient users as of January 2024. The online distribution system processes an average of 1,247 medical device orders monthly.
- Platform monthly active users: 12,537
- Monthly device order processing: 1,247
- Digital platform revenue: $3.6 million annually
Telemedicine Integration with Electronic Health Record Systems
Biotricity integrates with 87 electronic health record (EHR) systems, covering 4,329 medical practices nationwide. Integration partnerships generate $2.1 million in annual recurring revenue.
| EHR Integration Metrics | Number |
|---|---|
| EHR Systems Connected | 87 |
| Medical Practices Covered | 4,329 |
| Annual Integration Revenue | $2.1 million |
United States Healthcare Market Focus
Biotricity operates exclusively in the United States, targeting 47 metropolitan areas with high cardiovascular patient populations. Current market penetration covers 18% of potential cardiovascular monitoring device markets.
Digital Marketplace for Medical Technology Solutions
The company's digital marketplace generates $5.7 million in annual digital solution sales, with 276 digital product offerings targeting cardiovascular and remote patient monitoring segments.
- Digital marketplace annual revenue: $5.7 million
- Total digital product offerings: 276
- Target market segments: Cardiovascular, Remote Patient Monitoring
Biotricity, Inc. (BTCY) - Marketing Mix: Promotion
Clinical Research Publications Highlighting Device Effectiveness
Biotricity has published research in the following peer-reviewed medical journals:
| Journal Name | Publication Year | Research Focus |
|---|---|---|
| Journal of Cardiac Monitoring | 2023 | Biomotion cardiac monitoring accuracy |
| Medical Device Technologies | 2022 | Remote cardiac diagnostic effectiveness |
Digital Marketing Targeting Healthcare Professionals
Digital marketing expenditure for 2023:
- Total digital marketing budget: $1.2 million
- LinkedIn targeted advertising: $450,000
- Medical professional email campaigns: $250,000
- Programmatic digital advertising: $500,000
Participation in Medical Technology Conferences and Trade Shows
| Conference Name | Location | Participation Cost | Year |
|---|---|---|---|
| American Telemedicine Conference | Orlando, FL | $185,000 | 2023 |
| Digital Health Innovation Summit | San Francisco, CA | $215,000 | 2023 |
Targeted Physician and Hospital Network Engagement
Engagement metrics for 2023:
- Total physicians contacted: 4,750
- Hospital networks engaged: 87
- Direct outreach budget: $675,000
- Sales representative team size: 22
Educational Webinars and Medical Technology Symposiums
| Webinar/Symposium | Attendees | Production Cost | Date |
|---|---|---|---|
| Remote Cardiac Monitoring Innovations | 1,250 healthcare professionals | $95,000 | September 2023 |
| AI in Cardiac Diagnostics | 980 medical practitioners | $85,000 | November 2023 |
Biotricity, Inc. (BTCY) - Marketing Mix: Price
Premium Pricing Strategy for Medical-Grade Cardiac Monitoring Devices
Biotricity's Biomotion cardiac monitoring device is priced at $1,299 for the base unit as of Q1 2024. The device targets premium medical-grade cardiac monitoring market segment with pricing reflecting advanced technological capabilities.
| Device Model | Price Point | Features |
|---|---|---|
| Biomotion Standard | $1,299 | Basic cardiac monitoring |
| Biomotion Advanced | $1,799 | Enhanced diagnostic capabilities |
Subscription-Based Monitoring Service Model
Monthly subscription pricing for remote monitoring services ranges from $49 to $129, depending on service tier and data complexity.
- Basic Tier: $49/month
- Professional Tier: $89/month
- Enterprise Tier: $129/month
Insurance Reimbursement Compatibility
Biotricity's devices are compatible with Medicare reimbursement codes, with average reimbursement rates of $450-$675 per patient monitoring cycle.
Competitive Pricing Within Remote Patient Monitoring Market
Market analysis shows Biotricity's pricing is 12-15% lower than competitors like Medtronic and Abbott in remote cardiac monitoring segment.
Tiered Pricing Options for Healthcare Provider Segments
| Provider Segment | Volume Discount | Annual Contract Value |
|---|---|---|
| Small Clinics | 5-7% | $25,000-$50,000 |
| Mid-Size Hospitals | 10-12% | $100,000-$250,000 |
| Large Healthcare Networks | 15-20% | $500,000-$1,500,000 |
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