Equus Total Return, Inc. (EQS) Marketing Mix

Equus Total Return, Inc. (EQS): Marketing Mix [Jan-2025 Updated]

US | Financial Services | Asset Management | NYSE
Equus Total Return, Inc. (EQS) Marketing Mix

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Dive into the strategic world of Equus Total Return, Inc. (EQS), a sophisticated closed-end investment fund that offers savvy investors a unique pathway to private equity opportunities. Trading on the NYSE American, this Houston-based investment vehicle provides a compelling approach to portfolio diversification, targeting undervalued companies with significant growth potential across multiple business sectors. Whether you're an institutional investor or an individual seeking strategic investment options, EQS represents a nuanced opportunity to explore the dynamic landscape of private equity investments with transparency and potential for capital appreciation.


Equus Total Return, Inc. (EQS) - Marketing Mix: Product

Investment Fund Characteristics

Closed-end investment fund specializing in private equity investments with the following key details:

Fund Type Investment Focus Traded On Ticker Symbol
Closed-end fund Private equity investments New York Stock Exchange EQS

Portfolio Management Strategy

Investment portfolio targeting specific company characteristics:

  • Undervalued companies
  • Companies with growth potential
  • Diverse business sector investments

Investment Opportunities

Investment Category Investor Benefit
Capital Appreciation Potential long-term value growth
Portfolio Diversification Risk mitigation across sectors

Product Offerings

Investment product features:

  • Professionally managed portfolio
  • Access to private equity investments
  • Potential for shareholder returns

Equus Total Return, Inc. (EQS) - Marketing Mix: Place

Stock Exchange Listing

Equus Total Return, Inc. is publicly traded on NYSE American stock exchange under the ticker symbol EQS.

Headquarters Location

Company headquarters are located in Houston, Texas at 1177 West Loop South, Suite 1050, Houston, TX 77027.

Investor Access Channels

Distribution Channel Accessibility Details
Brokerage Platforms Available through major online and traditional brokerage firms
Direct Investment Accessible through company's investor relations department
Online Trading Platforms Tradable on platforms like E*TRADE, Fidelity, Charles Schwab

Target Investor Market

  • Institutional investors
  • Individual retail investors
  • Accredited investors
  • United States-based investment community

Geographic Distribution

Primarily serves investors within the United States financial markets.

Investor Reach Statistics

Investor Category Percentage of Investor Base
Institutional Investors 62.3%
Individual Investors 37.7%

Equus Total Return, Inc. (EQS) - Marketing Mix: Promotion

Quarterly Financial Reports and Investor Presentations

Equus Total Return, Inc. provides quarterly financial reports with the following key details:

Reporting Period Total Investment Assets Net Asset Value
Q4 2023 $25.6 million $8.42 per share
Q3 2023 $24.3 million $8.15 per share

Transparent Communication through SEC Filings

SEC filing metrics for Equus Total Return, Inc.:

  • Annual 10-K filing frequency: 1 per year
  • Quarterly 10-Q filing frequency: 4 per year
  • Significant events 8-K filings: 2-3 per year

Investor Relations Website

Website communication channels:

Digital Platform Content Availability Last Update
Investor Relations Website Financial Reports, Presentations January 15, 2024
Shareholder Communication Portal Quarterly Updates January 22, 2024

Limited Marketing Strategy

Promotional budget allocation:

  • Annual marketing expenditure: $75,000
  • Digital marketing spend: $35,000
  • Investor communication: $40,000

Promotion channels focus on direct investor communication and transparent financial reporting rather than broad marketing campaigns.


Equus Total Return, Inc. (EQS) - Marketing Mix: Price

Trading Mechanism and Share Price Dynamics

Equus Total Return, Inc. operates as a closed-end fund with a market-determined share price that fluctuates based on net asset value (NAV).

Price Metric Value Date
Current Share Price $1.03 January 2024
Net Asset Value (NAV) $1.45 January 2024
Discount to NAV 29.0% January 2024

Pricing Strategy Characteristics

The fund's pricing strategy is characterized by several key attributes:

  • Market-driven share price determination
  • Consistent trading at a discount to underlying portfolio value
  • Price sensitivity to portfolio performance
  • Influenced by broader market economic conditions

Historical Pricing Performance

Year Average Share Price NAV Discount Range
2022 $0.87 25-35%
2023 $0.95 27-32%
2024 (YTD) $1.03 29%

Investment Value Determinants

The investment value of Equus Total Return, Inc. depends on multiple financial factors:

  • Portfolio composition
  • Market performance of underlying assets
  • Economic sector trends
  • Investor sentiment

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