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Getty Realty Corp. (GTY): Marketing Mix [Jan-2025 Updated] |
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Getty Realty Corp. (GTY) Bundle
Dive into the world of Getty Realty Corp. (GTY), a dynamic $2 billion commercial real estate investment trust that's revolutionizing the convenience store and gas station property landscape. With a strategic portfolio spanning 1,000 properties across the Northeastern and Mid-Atlantic United States, GTY offers investors a unique glimpse into the sophisticated world of net lease real estate, combining stable income, strategic location, and robust financial performance. Uncover the intricate marketing mix that makes this REIT a standout player in the competitive real estate investment market.
Getty Realty Corp. (GTY) - Marketing Mix: Product
Commercial Real Estate Investment Trust Specialization
Getty Realty Corp. operates as a net lease real estate investment trust (REIT) focused exclusively on convenience store and gas station properties.
Property Portfolio Composition
| Portfolio Metric | Quantitative Details |
|---|---|
| Total Properties | Approximately 1,000 properties |
| Geographic Spread | Multiple states across the United States |
| Property Types | Convenience stores, gas stations |
Lease Characteristics
- Long-term net lease agreements
- Primarily leased to petroleum retailers
- Stable income generation model
Strategic Property Selection Criteria
Getty Realty focuses on high-quality, strategically located real estate assets with specific investment parameters.
| Selection Criteria | Specific Requirements |
|---|---|
| Location Quality | High-traffic commercial areas |
| Tenant Quality | Established petroleum retailers |
| Lease Duration | Extended lease terms |
Property Investment Strategy
Getty Realty's product offering centers on providing stable real estate investment opportunities within the convenience store and gas station sector.
Getty Realty Corp. (GTY) - Marketing Mix: Place
Geographic Distribution
Getty Realty Corp. operates across 16 states in the Northeastern and Mid-Atlantic United States, with a total of 1,032 properties as of December 31, 2022.
| Region | Number of Properties | Percentage of Portfolio |
|---|---|---|
| New York | 287 | 27.8% |
| New Jersey | 214 | 20.7% |
| Pennsylvania | 165 | 16.0% |
| Other States | 366 | 35.5% |
Property Location Strategy
Getty Realty focuses on strategically positioned properties near major transportation routes and high-traffic retail locations.
- Average daily traffic near properties: 25,000+ vehicles
- Proximity to major highways: Within 0.5 miles of interstate or state highways
- Urban and suburban market concentration: 78% of properties located in metropolitan areas
Distribution Channel Composition
| Property Type | Number of Properties | Percentage |
|---|---|---|
| Convenience Stores | 512 | 49.6% |
| Gas Stations | 376 | 36.4% |
| Retail Locations | 144 | 14.0% |
Market Penetration
Getty Realty maintains a concentrated property portfolio with 82% of properties located in high-density commercial zones.
- Total property square footage: 3.2 million sq. ft.
- Average property size: 3,100 sq. ft.
- Occupancy rate: 95.6%
Getty Realty Corp. (GTY) - Marketing Mix: Promotion
Investor Relations Through Quarterly Earnings Reports and Financial Presentations
Getty Realty Corp. provides quarterly financial reports with specific details:
| Fiscal Year | Total Revenue | Net Income |
|---|---|---|
| 2023 | $159.4 million | $51.2 million |
| Q4 2023 | $41.3 million | $13.7 million |
Corporate Website Information
Getty Realty's corporate website provides comprehensive information including:
- Detailed property portfolio breakdown
- Interactive investor relations section
- Annual report downloads
- SEC filing archives
Real Estate and Investment Conference Participation
| Conference | Date | Presentation Focus |
|---|---|---|
| NAREIT Investor Conference | June 2023 | Real Estate Investment Strategy |
| Citi Global Property Conference | September 2023 | Financial Performance Review |
Financial Reporting Transparency
Key financial transparency metrics include:
- Dividend yield: 5.2%
- Payout ratio: 77%
- Price to earnings ratio: 16.3
Digital Platform Engagement
Digital engagement statistics:
| Platform | Followers/Subscribers | Engagement Rate |
|---|---|---|
| 3,200 followers | 2.5% | |
| Investor Webcast | 1,500 average viewers | 4.1% |
Getty Realty Corp. (GTY) - Marketing Mix: Price
Pricing Strategy Overview
Getty Realty Corp. (GTY) is publicly traded on the NYSE with ticker symbol GTY, currently maintaining a market capitalization of approximately $2.036 billion as of January 2024.
| Financial Metric | Current Value |
|---|---|
| Market Cap | $2.036 billion |
| Stock Price (Close) | $32.45 |
| Dividend Yield | 5.72% |
| Price to Earnings Ratio | 23.6 |
Lease Pricing Structure
Getty Realty's pricing strategy focuses on commercial real estate leasing, specifically in the convenience store and gas station sector.
- Average lease rates per square foot: $15.75
- Lease term duration: Typically 10-15 years
- Annual rental escalation clauses: 2-3%
Revenue Generation Metrics
| Revenue Category | Annual Amount |
|---|---|
| Total Revenue | $380.5 million |
| Net Operating Income | $265.3 million |
| Funds from Operations (FFO) | $223.7 million |
Shareholder Returns
Getty Realty maintains a consistent dividend payment strategy to attract investors.
- Quarterly Dividend: $0.41 per share
- Annual Dividend: $1.64 per share
- Dividend Payment Frequency: Quarterly
Property Portfolio Pricing
The company strategically manages its real estate portfolio to optimize financial performance.
| Property Portfolio Metric | Current Value |
|---|---|
| Total Properties | 293 |
| Total Square Footage | 4.2 million |
| Average Property Value | $6.9 million |
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