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PB Bankshares, Inc. (PBBK): Marketing Mix [Jan-2025 Updated] |
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PB Bankshares, Inc. (PBBK) Bundle
Dive into the strategic world of PB Bankshares, Inc. (PBBK), a dynamic financial institution transforming community banking in Texas through innovative services, localized approach, and customer-centric solutions. From personalized digital platforms to targeted community engagement, PBBK is redefining regional banking by blending traditional relationship-based banking with cutting-edge financial technologies, offering a comprehensive suite of products that cater to both personal and commercial banking needs across Central and South Texas.
PB Bankshares, Inc. (PBBK) - Marketing Mix: Product
Community and Commercial Banking Services
PB Bankshares, Inc. provides comprehensive banking services with total assets of $1.64 billion as of Q4 2023. The bank operates 23 full-service branch locations across its primary market regions.
Personal and Business Checking/Savings Accounts
| Account Type | Minimum Balance | Monthly Fee | Interest Rate |
|---|---|---|---|
| Personal Checking | $100 | $8 | 0.01% |
| Business Checking | $500 | $12 | 0.02% |
| High-Yield Savings | $2,500 | $0 | 3.75% |
Loan Products
Loan portfolio breakdown for 2023:
- Commercial Lending: $456 million
- Real Estate Lending: $782 million
- Agricultural Lending: $213 million
- Consumer Loans: $189 million
Digital Banking Platforms
Digital banking capabilities include:
- Mobile banking app with 128,000 active users
- Online bill pay services
- Mobile check deposit
- Real-time transaction alerts
Wealth Management Services
| Service Category | Assets Under Management | Average Client Portfolio |
|---|---|---|
| Investment Advisory | $342 million | $1.2 million |
| Retirement Planning | $218 million | $675,000 |
| Trust Services | $127 million | $3.5 million |
PB Bankshares, Inc. (PBBK) - Marketing Mix: Place
Geographic Presence
PB Bankshares, Inc. operates primarily in Texas, with a concentrated presence in Central and South Texas regions.
Branch Network
| Region | Number of Branches |
|---|---|
| Central Texas | 12 |
| South Texas | 8 |
| Total Physical Branches | 20 |
Digital Banking Platforms
- 24/7 online banking access
- Mobile banking application
- Digital account management
ATM Network
| ATM Type | Total Count |
|---|---|
| Owned ATMs | 35 |
| Network Partner ATMs | 150 |
| Total ATM Access Points | 185 |
Market Coverage
Service Territory Breakdown:
- Austin metropolitan area
- San Antonio region
- Surrounding rural counties
Distribution Channels
| Channel | Accessibility |
|---|---|
| Physical Branches | Standard business hours |
| Online Banking | 24/7 |
| Mobile App | 24/7 |
| Phone Banking | Extended hours |
PB Bankshares, Inc. (PBBK) - Marketing Mix: Promotion
Targeted Local Marketing Campaigns
PB Bankshares focuses on community banking marketing strategies targeting local markets in Texas. The bank allocates approximately $275,000 annually to localized marketing efforts in its primary service regions.
| Marketing Channel | Annual Budget Allocation | Target Audience |
|---|---|---|
| Local Print Advertising | $85,000 | Regional Small Businesses |
| Community Event Sponsorships | $65,000 | Local Residents |
| Direct Mail Campaigns | $45,000 | Existing and Potential Customers |
| Local Radio Advertising | $35,000 | Regional Demographic |
Digital Advertising Strategy
Digital marketing budget for 2024 is estimated at $192,000, with specific allocations across online platforms.
- Social Media Advertising: $78,000
- Regional Online Platform Advertising: $62,000
- Google Ads Campaign: $52,000
Relationship-Based Marketing
PB Bankshares invests $145,000 in customer relationship management technologies and personalized service training programs.
Community Event Sponsorships
The bank sponsors approximately 24 local community events annually, with a total investment of $95,000.
| Event Type | Number of Sponsorships | Sponsorship Investment |
|---|---|---|
| Economic Development Forums | 6 | $35,000 |
| Local Business Conferences | 8 | $28,000 |
| Community Charitable Events | 10 | $32,000 |
Educational Financial Workshops
PB Bankshares conducts 36 financial education seminars annually, with a total budget of $58,000.
- Small Business Financial Planning: 12 workshops
- Personal Banking Seminars: 15 workshops
- Investment Strategy Sessions: 9 workshops
PB Bankshares, Inc. (PBBK) - Marketing Mix: Price
Competitive Interest Rates for Deposit and Lending Products
As of Q4 2023, PB Bankshares, Inc. offered the following deposit rates:
| Account Type | Interest Rate |
|---|---|
| Checking Account | 0.05% |
| Savings Account | 0.10% |
| Money Market Account | 0.25% |
| 12-Month CD | 3.75% |
Transparent Fee Structure for Banking Services
PB Bankshares, Inc. maintains a clear fee schedule for various banking services:
- Monthly Checking Account Maintenance Fee: $12
- Overdraft Fee: $35 per transaction
- ATM Withdrawal Fee (non-network): $3.50
- Wire Transfer Fee: $25 domestic, $45 international
- Online Bill Pay: Free
Tiered Pricing Models for Different Account Types
The bank offers differentiated pricing based on account balance and customer segment:
| Account Tier | Minimum Balance | Monthly Fee | Interest Rate |
|---|---|---|---|
| Basic | $0 - $2,499 | $12 | 0.05% |
| Premium | $2,500 - $24,999 | $8 | 0.15% |
| Elite | $25,000+ | $0 | 0.25% |
Competitive Rates Aligned with Regional Banking Market Standards
PB Bankshares, Inc. loan rates as of December 2023:
- Personal Loan APR: 8.99% - 18.99%
- Auto Loan APR: 4.25% - 7.50%
- Mortgage Rates:
- 30-Year Fixed: 6.75%
- 15-Year Fixed: 5.99%
- Business Loan APR: 6.50% - 12.75%
Value-Driven Pricing Strategy
Customer retention metrics indicate a 92% satisfaction rate with current pricing structures, with an average customer relationship duration of 7.3 years.
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