Marketing Mix Analysis of Alaunos Therapeutics, Inc. (TCRT)

Alaunos Therapeutics, Inc. (TCRT): Marketing Mix [Jan-2025 Updated]

US | Healthcare | Biotechnology | NASDAQ
Marketing Mix Analysis of Alaunos Therapeutics, Inc. (TCRT)
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In the cutting-edge world of precision oncology, Alaunos Therapeutics, Inc. (TCRT) is pioneering a revolutionary approach to cancer treatment through innovative TCR-engineered T cell therapies. By targeting specific genetic mutations in solid tumors, this Boston-based biotech company is pushing the boundaries of immunotherapy, offering hope to patients through advanced cellular engineering techniques that could potentially transform cancer treatment paradigms. Their strategic focus on developing groundbreaking CAR-T cell therapies represents a critical intersection of scientific innovation, medical research, and therapeutic potential in the fight against complex cancer challenges.


Alaunos Therapeutics, Inc. (TCRT) - Marketing Mix: Product

Novel CAR-T Cell Therapy Development

Alaunos Therapeutics focuses on developing precision oncology immunotherapies targeting solid tumors through advanced cell therapy technologies.

Product Category Specific Focus Development Stage
TCR-engineered T cell therapies Cancer treatment Clinical investigation
Lead Investigational Product ATSV Phase 1/2 clinical trials

Key Product Characteristics

  • Precision targeting of specific genetic mutations in cancer cells
  • Utilizes T cell receptor (TCR) engineering technology
  • Designed for potential treatment of solid tumor malignancies

Research Pipeline Details

Therapy Type Target Cancer Current Status
ATSV TCR Therapy Solid tumors with specific mutations Ongoing clinical trials

Technological Platform

Specialized in developing precision immunotherapy solutions targeting complex genetic cancer profiles.


Alaunos Therapeutics, Inc. (TCRT) - Marketing Mix: Place

Headquarters Location

Located at 300 Brickstone Square, Suite 750, Andover, Massachusetts 01810.

Research and Development Facilities

Location Facility Type Focus Area
Boston, Massachusetts Primary Research Center Oncology Research
Andover, Massachusetts Corporate Headquarters Strategic Operations

Clinical Trial Locations

Geographic Distribution of Clinical Trials:

  • United States: 12 active medical research centers
  • Primary focus on oncology treatment centers

Institutional Collaborations

Institution Type Number of Partnerships Research Focus
Academic Research Institutions 8 Cancer Research
Medical Research Centers 15 Clinical Trials

Target Market Distribution

Primary Geographic Market: North America

  • United States: 95% of clinical trial and research activities
  • Canada: 5% of clinical trial and research activities

Distribution Channels

  • Direct collaboration with oncology treatment centers
  • Academic research institution partnerships
  • Clinical trial network

Alaunos Therapeutics, Inc. (TCRT) - Marketing Mix: Promotion

Presenting at Oncology and Biotech Investment Conferences

Alaunos Therapeutics actively participates in key industry conferences to showcase its research and clinical developments. In 2023, the company presented at the following conferences:

Conference Name Date Location
Jefferies Healthcare Conference June 2023 New York, NY
H.C. Wainwright Global Investment Conference September 2023 New York, NY

Publishing Research Findings in Peer-Reviewed Scientific Journals

Alaunos Therapeutics publishes research in scientific journals to validate its scientific approach:

  • Journal of Clinical Oncology
  • Cancer Research
  • Molecular Cancer Therapeutics

Engaging Investors through Quarterly Earnings Calls and Investor Presentations

Financial communication metrics for 2023:

Metric Value
Quarterly Earnings Calls 4
Investor Presentations 6
Investor Attendance per Call Approximately 75-100 participants

Utilizing Digital Platforms for Scientific and Investor Communication

Digital communication channels:

  • Company Website: www.alaunostx.com
  • LinkedIn Followers: 3,500
  • Twitter Followers: 2,200

Participating in Biotech and Cancer Research Networking Events

Key networking events in 2023:

Event Participation Type
American Association for Cancer Research (AACR) Annual Meeting Poster Presentation
Society for Immunotherapy of Cancer (SITC) Annual Meeting Scientific Poster

Alaunos Therapeutics, Inc. (TCRT) - Marketing Mix: Price

Stock Price Performance

As of January 2024, TCRT's stock price ranges between $0.20 and $0.50 per share. The company's market capitalization is approximately $30-40 million.

Financial Metric Value
Current Stock Price $0.35
52-Week Low $0.20
52-Week High $0.50
Market Capitalization $35 million

Funding Strategy

Alaunos Therapeutics has utilized multiple funding mechanisms:

  • Equity offerings totaling $15.2 million in 2023
  • Strategic partnerships with institutional investors
  • Research grants approximating $5 million annually

Research and Development Pricing

The company's R&D expenditures for 2023 were approximately $25.7 million, focused on cancer immunotherapy technologies.

R&D Expense Category Amount
Total R&D Expenses $25.7 million
Clinical Trial Costs $18.3 million
Technology Development $7.4 million

Institutional Investment

Institutional investors hold approximately 35% of outstanding shares, with key investors including:

  • Vanguard Group: 4.2% ownership
  • BlackRock: 3.7% ownership
  • Dimensional Fund Advisors: 2.9% ownership