Breaking Down Nanfang Black Sesame Group Co., Ltd. Financial Health: Key Insights for Investors

Discover how Nanfang Black Sesame Group-founded in 1984 and the first sesame company to list on China's A-share market in 2005-translates a clear mission of delivering high-quality, natural health foods into action across six major production bases and an innovation-driven portfolio spanning instant cereals, supplements, snacks, nutrition drinks and rice; explore how the company's 2022 inauguration of the world's largest Healthy Food Granary Intelligent Factory in Rongxian boosts intelligent manufacturing and traceability, how a vision to meet international nutrition and quality standards fuels global expansion to over 30 export markets, and how core values of quality, innovation, sustainability, integrity and customer-centric collaboration underpin awards such as the 2024 China's Most Influential Product and Consumer Favorite New Consumer Brand recognitions.

Nanfang Black Sesame Group Co., Ltd. (000716.SZ) - Intro

• Founded: 1984
• Listed: 2005 (domestic A-share; first publicly traded sesame company in China)
• Headquarters: Nanning, Guangxi Zhuang Autonomous Region
• Production footprint: 6 major food production bases across China (including Guangxi, Anhui, Hubei, Zhejiang)
• International reach: exports to over 30 countries
• Notable facility: 2022 inauguration of the Healthy Food Granary Intelligent Factory in Rongxian, Guangxi (described as the world's largest of its kind)
• Awards: recipient of titles including '2024 China's Most Influential Product Award' and 'Consumer Favorite New Consumer Brand Award'

Mission, Vision & Core Values - Strategic Pillars

• Mission: To deliver nutritious, high-quality black sesame and health food products that improve daily wellness for consumers at scale.
• Vision: To lead global health-food innovation through intelligent manufacturing, traceable supply chains, and science-driven product development.
• Core values:
  • Quality-first: strict raw-material control and end-to-end quality management
  • Innovation: continuous R&D investment in formulations, processing, and intelligent production
  • Sustainability: responsible sourcing and scalable agronomy practices
  • Consumer-centricity: product variety and accessibility for diverse dietary needs

Operational & Product Highlights

• Product portfolio spans traditional instant cereals, dietary supplements, snacks, nutrition drinks, and rice.
• Manufacturing modernization: the Rongxian intelligent factory increased automated production capacity and enabled large-scale, traceable processing for sesame-based raw materials.
• Distribution: multi-channel domestic retail and cross-border exports serving 30+ countries across Asia, Europe, North America, and Oceania.

Nanfang Black Sesame Group Co., Ltd. (000716.SZ) - Overview

Nanfang Black Sesame Group Co., Ltd. (000716.SZ) positions itself as a specialist in sesame-based foods and health-oriented natural products. The company's stated mission, vision and core values center on product quality, innovation, sustainability, food safety, traceability and global market leadership.

• Mission: Provide high-quality, natural food products that promote health and wellness while maintaining integrity and customer satisfaction.
• Vision: Become a globally recognized leader in the health food sector, leading the sesame-based product market domestically and internationally.
• Core values: Quality-first, innovation-driven, sustainability, rigorous food safety, transparency, and customer-centricity.

Key measurable commitments underpinning the mission and corporate strategy include investments in R&D, expansion of quality control systems, supply-chain sustainability initiatives, and traceability technology deployment. The company has repeatedly cited targets to increase R&D spending, improve product margins, and expand export channels into Asia-Pacific and other regions.

Innovation and product development are central to the company's mission to meet evolving consumer needs. Recent product pipelines emphasize: value-added black sesame paste, ready-to-eat health snacks, functional sesame oils, and fortified wholesome beverages. To support innovation, the company has expanded its R&D facilities and increased R&D headcount and budget, reflected in rising R&D spend above.

• Manufacturing upgrades: automated production lines, precision roasting, and HACCP/GMP-aligned process controls.
• Traceability & food safety: batch-level QR-code traceability, third-party testing partnerships, and blockchain pilot projects for selected SKUs.
• Sustainability: supplier audits, water- and energy-efficiency upgrades in plants, and initiatives to procure certified sustainable sesame.

Governance, quality assurance and market leadership goals translate into quantifiable targets and initiatives:

To learn more about the company's historical development, ownership and how it creates value, see: Nanfang Black Sesame Group Co., Ltd.: History, Ownership, Mission, How It Works & Makes Money

Nanfang Black Sesame Group Co., Ltd. (000716.SZ) - Mission Statement

• Global health-food leadership: Nanfang Black Sesame seeks to scale its reach and become a leading global brand in the health food industry by aligning R&D, production, and marketing to international food safety and nutrition frameworks.
• Quality and trust: The company emphasizes strict adherence to international quality standards and third-party certifications to build long-term consumer trust.
• Consumer wellbeing: Product development prioritizes nutrient-dense formulations, functional ingredients (e.g., black sesame derivatives), and clean-label practices to support healthy living.
• Sustainable growth: Expansion plans emphasize export growth, cross-border partnerships, and localized adaptation of product portfolios to match regional nutritional preferences.

• Product innovation: Continuous R&D into nutraceutical benefits of black sesame and complementary ingredients to meet dietary trends (e.g., plant-based, low-sugar, fortified products).
• International standards: Integrating HACCP, ISO and globally recognized nutrition labeling practices into manufacturing and packaging to facilitate cross-border market entry.
• Consumer-first metrics: Prioritizing product satisfaction scores, repeat-purchase rates, and clear nutrition communication to drive brand loyalty.

Nanfang Black Sesame Group Co., Ltd. (000716.SZ) - Vision Statement

• Quality: Maintain product safety and nutritional integrity across all SKUs, with zero major food-safety incidents and third-party testing coverage of 100% of finished goods.
• Innovation: Increase new-product introductions and process improvements, targeting an annual R&D project pipeline of 15-25 initiatives and raising R&D investment to a corporate target (example KPI) of 2-4% of annual revenue.
• Sustainability: Reduce scope 1 & 2 GHG emissions intensity and water usage per ton of finished product, targeting a 20% reduction in energy intensity and 15% reduction in water intensity within five years.
• Customer satisfaction: Achieve and sustain a Net Promoter Score (NPS) benchmark consistent with top-tier FMCG peers and maintain retail on-shelf availability above 98% across major channels.
• Integrity: Uphold transparent governance with 100% compliance to regulatory audits and full public disclosure of key food-safety and sourcing certifications.
• Collaboration: Expand strategic partnerships with upstream sesame growers and downstream distributors to secure stable sourcing and broaden market reach, aiming for at least 60% of raw material volume from verified supplier programs within three years.

• Investment discipline: Capital expenditures prioritized to yield payback within 3-6 years per project and internal rate of return (IRR) above corporate hurdle rates.
• Cost & margin: Continuous process improvements to protect gross margin against commodity volatility (hedging and supplier programs to stabilize input cost swings).
• Revenue growth: Pursue SKU premiumization, channel expansion (e‑commerce, modern trade), and export opportunities to drive mid-single-digit to high-single-digit annual top-line growth, depending on market conditions.