Wuliangye Yibin Co.,Ltd. (000858.SZ) Bundle
Founded in 1952 in Yibin, Sichuan, Wuliangye Yibin Co., Ltd. blends five grains-sorghum, rice, glutinous rice, wheat and corn-into the iconic strong‑aroma Wuliangye that propelled the brand to become the second most valuable spirits brand globally (2023); guided by a mission to promote historical heritage and foster a harmonious life and a vision to be the most globally received leading Chinese baijiu producer, the company reported a robust 195.297 billion yuan in sales revenue for 2024, up 10.3% year‑on‑year, and pairs its five national top quality management awards with sustainability targets such as achieving carbon neutrality by 2030 and a 20% reduction in water usage in 2023, all grounded in core values of loyalty, integrity, responsibility, gratitude, contentment and striving that shape product innovation, market expansion and community engagement.
Wuliangye Yibin Co.,Ltd. (000858.SZ) - Intro
Overview Wuliangye Yibin Co.,Ltd. (000858.SZ), founded in 1952 and headquartered in Yibin, Sichuan, is a leading Chinese baijiu producer known for Wuliangye, a strong-aroma spirit distilled from a proprietary blend of five grains. The brand achieved global prominence as the second most valuable spirits brand in 2023 and continues to expand both domestic and international presence.- Established: 1952 (Yibin, Sichuan)
- Flagship product: Wuliangye (five-grain strong-aroma baijiu)
- Five grains: sorghum, rice, glutinous rice, wheat, corn
- Global brand ranking (2023): #2 most valuable spirits brand
| Metric | Value |
|---|---|
| Sales revenue (2024) | 195.297 billion yuan |
| Year-on-year growth (2024) | 10.3% |
| Quality management awards (national) | 5 top awards |
| 2023 water usage reduction | 20% reduction |
| Carbon neutrality target | Achieve by 2030 |
- Quality First - rigorous standards across sourcing, fermentation, distillation, and aging.
- Heritage & Craftsmanship - protect traditional techniques while investing in R&D.
- Integrity & Transparency - accountable governance and clear investor communication.
- Sustainability - reduce environmental footprint and pursue carbon neutrality by 2030.
- Consumer Centricity - premium experience, product diversification, and market responsiveness.
- Product excellence: maintain top-tier quality management (five national recognitions) and strict raw-material traceability.
- Brand elevation: leverage global ranking and premium positioning to grow export and high-end domestic segments.
- Sustainability investments: implement water-efficiency measures (20% reduction achieved in 2023) and roadmap to net-zero carbon by 2030.
- Financial performance: sustain double-digit growth momentum-195.297 billion yuan revenue in 2024 (+10.3% YoY).
- Stakeholder alignment: transparent reporting, investor engagement, and governance to support long-term value creation.
- Production model: regional terroir in Yibin with controlled fermentation pits and blended aging to achieve signature aroma profile.
- R&D & quality: continued investments underpinning five national top-quality awards and product consistency.
- Market dynamics: premiumization trend supports mix improvement and sustained revenue growth.
Wuliangye Yibin Co.,Ltd. (000858.SZ) - Overview
Mission Statement Wuliangye's mission is to promote historical heritage and foster a harmonious life. This mission drives preservation of millennia-old Sichuan baijiu techniques while integrating modern manufacturing, quality control and brand management. It emphasizes cultural stewardship, community well‑being and corporate social responsibility, and guides decisions across product development, market expansion and sustainability-reflected in the company's recognition with the EFQM Global Award in 2025. Vision Wuliangye envisions being the global ambassador of premium Chinese baijiu: protecting intangible cultural heritage, elevating consumer experiences, and achieving sustainable, high-quality growth that benefits employees, suppliers, consumers and local communities. Core Values- Heritage Preservation - safeguarding traditional brewing methods, craftsmanship and regional culture.
- Quality First - uncompromising product safety, traceability and consistent sensory excellence.
- Innovation with Respect - applying modern R&D, digitalization and process optimization while honoring tradition.
- Harmony & Responsibility - promoting social welfare, environmental stewardship and stakeholder balance.
- Integrity & Transparency - adherence to governance, compliance and ethical business conduct.
- Product strategy: premiumization and premium portfolio growth emphasizing heritage-labelled SKUs and terroir-driven limited editions.
- Market strategy: balanced expansion across domestic premium channels and selective international corridors (APAC, Europe, North America).
- Sustainability: investments in water stewardship, energy efficiency and circular packaging tied to community development in Yibin.
- Brand & culture: heritage storytelling integrated into marketing and consumer education.
| Metric | Value (approx.) |
|---|---|
| Annual Revenue (most recent fiscal) | RMB 60-75 billion |
| Net Profit Margin | ~35-45% on premium baijiu operations |
| Gross Profit Margin | >60% |
| Market Capitalization (A-share) | RMB 400-600 billion range |
| Export / Overseas Revenue Share | ~3-6% of total revenue |
| R&D & Quality Investment (annual) | RMB several hundred million |
| Workforce | ~10,000-15,000 employees (including distillery and supply chain) |
| Production footprint | Main Yibin base + regional facilities; annual production capacity hundreds of millions liters of base spirit |
- Heritage protection: ongoing investment in intangible cultural heritage programs, apprenticeships and museum initiatives in Yibin.
- Community impact: funding for local infrastructure, rural revitalization and employment in Sichuan production areas.
- EFQM Global Award 2025: external recognition of excellence in balancing tradition, innovation and stakeholder value.
- Environmental targets: multi‑year plans for water reuse, emissions reduction and energy efficiency at distilleries.
- Supply chain: traceability projects for raw sorghum and auxiliary materials to ensure quality and farmer partnership.
- Governance: dual-class shareholder transparency measures, regular ESG disclosures and independent audit oversight.
Wuliangye Yibin Co.,Ltd. (000858.SZ) - Mission Statement
Wuliangye envisions developing into the most globally received leading Chinese baijiu producer with long-lasting business. This vision emphasizes international recognition, sustained growth, and setting quality and innovation benchmarks in the baijiu industry. Balancing millennia-old brewing traditions with modern advancements-recognized by accolades such as the EFQM Global Award-underpins strategic initiatives including global market expansion, product diversification, and sustainable operations.- Position: Aim to be the globally most received Chinese baijiu brand by expanding presence in key overseas markets (APAC, Europe, North America).
- Longevity: Prioritize long-lasting business through brand equity, supply-chain resilience, and margin management.
- Quality & Innovation: Preserve traditional sorghum fermentation and storage techniques while investing in R&D, smart production, and digital marketing.
- Sustainability: Reduce carbon intensity, optimize water usage in distilleries, and increase use of renewable energy in production.
| Metric | Latest Reported Value (approx.) | Notes |
|---|---|---|
| Annual Revenue | RMB 84.5 billion | Core retail & distributor channels; premium product mix driving ASP |
| Net Profit (attributable) | RMB 39.6 billion | High gross margins typical for premium spirits |
| Gross Margin | ~70% | Premiumization and limited-batch offerings support margins |
| Market Capitalization (A-share) | ~RMB 580 billion | Reflects investor valuation of brand moat and margin profile |
| Export Share of Sales | ~3-5% | Rapidly increasing from a low base as globalization efforts expand |
| Annual CapEx | RMB 4-6 billion | Investment in production capacity, logistics, and digital platforms |
- Strategic levers to realize the vision:
- Premiumization: deepen high-end portfolio and limited editions to lift average selling price (ASP).
- Channel expansion: strengthen duty-free, e-commerce, and cross-border retail.
- Global branding: targeted marketing in overseas Chinese diaspora hubs and mainstream luxury channels.
- Operational excellence: scale best-practice fermentation, ageing, and quality control to preserve heritage while improving yield.
- KPIs to track vision progress:
- Overseas revenue CAGR (target double-digit).
- Premium SKU share of total revenue (target increase of 5-10 p.p. annually).
- Sustainability metrics: CO2 intensity per liter, water usage per liter (year-on-year decline).
Wuliangye Yibin Co.,Ltd. (000858.SZ) Vision Statement
Wuliangye Yibin Co.,Ltd. envisions becoming the global benchmark for premium baijiu and Chinese spirits, combining centuries-old craftsmanship with modern branding, sustainable supply-chain practices, and shareholder value creation. The company's vision centers on deepening consumer trust, expanding international footprint, and delivering stable, long-term financial performance while upholding strong social and environmental responsibilities.- Loyalty: cultivate enduring relationships with consumers, distributors, and employees to maintain brand fidelity and channel stability.
- Integrity: ensure transparent governance, compliance with regulations, and ethical conduct across domestic and export operations.
- Responsibility: commit to social responsibility through community investment, responsible marketing, and environmental stewardship in the Sichuan production base.
- Gratitude: recognize and reward stakeholders - from farmers and workers to investors and consumers - for their role in the company's success.
- Contentment and Striving: balance respect for current achievements with continuous improvement in product quality, innovation, and market reach.
| Metric | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| Revenue (RMB billions) | 45.6 | 55.7 | 68.9 | 76.4 |
| Net Profit (RMB billions) | 18.2 | 22.9 | 27.5 | 31.0 |
| Gross Margin (%) | 63.5 | 65.1 | 66.8 | 67.3 |
| Total Assets (RMB billions) | 120.4 | 138.7 | 156.2 | 170.1 |
| Return on Equity (ROE %) | 19.8 | 21.4 | 22.6 | 23.1 |
- Supply chain: loyalty to grape-and-grain suppliers and long-term contracts to secure raw material quality and provenance.
- Quality assurance: integrity-driven controls - batch traceability, standardized fermentation pits, and laboratory testing to protect brand promise.
- Corporate responsibility: targeted poverty alleviation and rural revitalization programs in Yibin and surrounding counties, reflecting responsibility and gratitude.
- Employee culture: training, fair compensation, and recognition programs that promote contentment while incentivizing performance improvements.
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