Breaking Down Guangdong Haid Group Co., Limited Financial Health: Key Insights for Investors

Founded in 1998, Guangdong Haid Group Co., Limited has grown into a powerhouse in animal feed and aquaculture across nearly 100 cities in China and Southeast Asia, employing approximately 41,821 people and generating over 86 billion yuan in revenue in 2021, all while pursuing a mission to 'transform agriculture for prosperity with science and technology, changing the status of rural China'; driven by a vision to become a leading integrated agricultural solutions provider, Haid couples heavy R&D investment and innovation with wide-ranging operations-from aquatic feed premixes and animal health products to large-scale farming and seed production-to boost productivity and sustainability, set an ambitious goal of 100% sustainability by 2030, and measure impact through metrics like a 92% customer satisfaction rate in 2023, a 40% rise in team project outputs from collaborative initiatives, and a learning ecosystem where Haid College offers over 8,000 online courses to more than 30,000 learners.

Guangdong Haid Group Co., Limited (002311.SZ) - Intro

Guangdong Haid Group Co., Limited (002311.SZ) is a vertically integrated agribusiness leader focused on aquatic and terrestrial animal nutrition, health and breeding. Founded in 1998, the company combines feed production, aquaculture, animal health products and large-scale farming operations to serve China and Southeast Asia.

• Founded: 1998
• Headquarters: Guangdong province, China
• Geographic footprint: operates across nearly 100 cities in China and Southeast Asia
• Employees: approximately 41,821
• 2021 revenue: exceeding ¥86 billion

Mission

• Provide safe, efficient and innovative nutrition and health solutions to improve animal productivity and food security.
• Support sustainable aquaculture and livestock systems through science-driven products and integrated services.
• Deliver long-term value to farmers, customers, employees and shareholders by scaling technologies and improving supply-chain resilience.

Vision

• To be a global leader in integrated animal nutrition, health and breeding that drives sustainable protein production.
• To leverage R&D and digital-enabled farming to reduce environmental footprint and increase resource efficiency across aquaculture and livestock sectors.

Core Values

• Innovation - continuous investment in R&D to improve feed formulations, vaccines and breeding technologies.
• Quality & Safety - strict control across feed, veterinary products and farm operations to ensure food-chain integrity.
• Farmer Partnership - practical extension services and integrated solutions that raise yields and livelihoods.
• Sustainability - resource-efficient production, reduced emissions and responsible sourcing.
• Integrity & Governance - compliance with regulatory standards and transparent corporate governance consistent with being a listed company.

Strategic Focus & Operational Highlights

• Integrated value chain: from feed premixes and compound feeds to animal health products and large-scale breeding farms.
• R&D orientation: sustained investment into formulation science, vaccine development and breeding/seed improvement to enhance productivity and disease resistance.
• Market expansion: scaling presence across nearly 100 cities and selected Southeast Asian markets to capture regional aquaculture demand.
• Product breadth: aquatic feed premix, animal feeds, vaccines, veterinary drugs, and high-quality aquatic seed production.

For a detailed historical and corporate overview, see: Guangdong Haid Group Co., Limited: History, Ownership, Mission, How It Works & Makes Money

Guangdong Haid Group Co., Limited (002311.SZ) - Overview

Guangdong Haid Group Co., Limited (002311.SZ) centers its corporate identity around a mission to 'transform agriculture for prosperity with science and technology, changing the status of rural China.' This mission guides Haid's strategic priorities: technological innovation in animal health, scale farming, and integrated agricultural services to raise productivity and rural incomes.

• Mission emphasis: apply science & technology to modernize agricultural practices and uplift rural communities.
• Strategic expansion: from animal pharmaceuticals into large-scale farming, feed, breeding services, and agri-tech platforms.
• Evolution: mission broadened over time to include full-chain agricultural solutions beyond single-product offerings.

Operationally, this mission manifests in R&D investments, vertical integration, and regional farming projects aimed at increasing yield, improving animal health standards, and creating stable farmer incomes. Key programmatic levers include digital farm management, vaccine and biologics development, and standardized breeding bases.

The mission-driven strategy is supported by measurable initiatives:

• Scale farming: development and acquisition of standardized breeding bases to secure supply and raise biosecurity.
• Animal health: expanding vaccine pipelines and biologics to reduce disease losses and improve feed-conversion ratios.
• Digitalization: adoption of farm-management platforms to monitor health, production and traceability.
• Rural impact: programs aimed at farmer training, contract farming models, and revenue-sharing to uplift rural incomes.

Financial allocation reflects the mission-R&D and capital expenditures prioritize technologies and infrastructure that directly support agricultural transformation and rural modernization.

For a deeper dive into Haid Group's financials and investor implications, see: Breaking Down Guangdong Haid Group Co., Limited Financial Health: Key Insights for Investors

Guangdong Haid Group Co., Limited (002311.SZ) - Mission Statement

• Lead agricultural innovation through applied R&D in feed formulas, health additives, and digital farm-management tools.
• Deliver integrated solutions that raise per-hectare and per-animal productivity for commercial farmers and supply-chain partners.
• Embed sustainability across operations-reducing emissions, improving resource-use efficiency, and promoting circular practices.
• Support long-term value creation for shareholders through balanced growth, margin expansion, and strategic reinvestment.

• R&D focus: novel feed formulations, probiotic and enzyme additives, precision nutrition for aquaculture and livestock, and digital monitoring systems aimed at reducing feed conversion ratios and antibiotic reliance.
• Sustainability targets: incremental reductions in feed waste, improved feed conversion ratio (FCR) metrics across product lines, and lifecycle assessments to cut greenhouse gas intensity per ton of product.
• Commercial strategy: integrated service packages combining feed, technical advisory, and farm-management solutions to lock in long-term customer relationships and boost recurring revenue.

Guangdong Haid Group Co., Limited (002311.SZ) - Vision Statement

• Integrity - Upholding honesty, compliance and transparent governance across supply chains and business units.
• Innovation - Continuously investing in R&D to lead product formulation, safety testing and manufacturing efficiency.
• Sustainability - Committed to reaching 100% sustainability in operations by 2030 through carbon reduction, circular packaging and responsible sourcing.
• Customer focus - Prioritizing consumer trust and satisfaction; recorded a 92% customer satisfaction score in 2023.
• Teamwork - Cultivating collaborative culture; 'Collaborative Workspaces' initiatives contributed to a 40% increase in team project outputs.
• Employee development - Haid College provides a structured learning ecosystem with over 8,000 online courses and more than 30,000 online learners.

• R&D roadmap - allocate annual budgets to accelerate product safety analytics, bioactive ingredient research and process automation; current spend ~372M RMB (3% of revenue).
• Sustainability initiatives - scope 1-3 emissions audits, renewable energy procurement, packaging circularity pilots, supplier sustainability scorecards aimed at 100% operational sustainability by 2030.
• Customer excellence - centralized consumer insights unit, enhanced quality traceability, and post-market surveillance underpinning the 92% satisfaction metric.
• People & culture - Haid College learning paths, leadership rotation programs and Collaborative Workspaces to scale teamwork outcomes and innovation throughput.
• Governance & integrity - strengthened compliance, third-party audits and transparent reporting to reinforce ethical business conduct.